LOUISVILLE, Ky., Aug. 22, 2016 /PRNewswire/ -- Because the
only skin that should be extra crispy this summer is on your fried
chicken, Kentucky Fried Chicken® has produced an exclusive, limited
run of Extra Crispy™ fried chicken-scented sunscreen.
For those who want to make the most of the final days of summer
at the pool or beach, 3,000 bottles of SPF 30 Extra Crispy
Sunscreen will be available online Monday,
August 22 and while supplies last. To get your free bottle,
visit www.ExtraCrispySunscreen.com and complete the request form.
It is available only to U.S. residents, and is limited to one per
household.
Fans will also find a special message from the Extra Crispy
Colonel, played by the world famous actor George Hamilton, on the website.
"Our chicken is hand breaded and freshly prepared in our
kitchens all day every day, which is why you can smell our Kentucky
Fried Chicken outside of our restaurants," said Kevin Hochman, chief marketing officer for KFC
U.S. "Our Extra Crispy Sunscreen is a fun way to leverage that
delicious aroma and let our fans live the Extra Crispy lifestyle
for themselves."
Building on its successful formula of celebrities as Colonel
Sanders, KFC introduced Hamilton as the Extra Crispy Colonel in its
marketing campaign in June. He was the first product specific
Colonel.
More than 50 percent of Americans don't know that KFC has two
fried chicken recipes – Original Recipe® and Extra Crispy. Extra
Crispy Chicken and Tenders are super crunchy, juicy and cooked to a
golden brown. They are double breaded and open fried to
give them a signature crunch while staying very juicy and
tender. As with Original Recipe, Extra Crispy Chicken is
hand-breaded and prepared fresh by cooks in KFC restaurants all
day, every day.
"While I'd love to tell you our customers have been asking for
this, they haven't," Hochman added. "In fact, I'm pretty confident
nobody ever asked for this. It's just some crazy idea we dreamed
up."
About KFC
KFC Corporation, based in Louisville,
Ky., is the world's most popular chicken restaurant chain. KFC
specializes in Original Recipe®, Extra Crispy™, Kentucky Grilled
Chicken® and Extra Crispy™ Tenders, Hot Wings™, Go Cups, KFC Famous
Bowls®, Pot Pies, freshly hand prepared chicken sandwiches,
biscuits and homestyle side items. There are nearly 20,000 KFC
outlets in more than 125 countries and territories around the
world. KFC Corporation is a subsidiary of Yum! Brands,
Inc., Louisville, Ky. (NYSE: YUM.) For more information,
visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/kfc),
Twitter (www.twitter.com/kfc) and Instagram
(www.instagram.com/KFC).
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SOURCE KFC