ITV Embraces Avid Everywhere to Power Collaborative Regional News Operations
March 24 2015 - 9:00AM
Avid® (Nasdaq:AVID) today announced that ITV, the UK's largest
commercial broadcaster, has adopted Avid Everywhere™ to drive its
new regional news production capabilities. Powered by the Avid
MediaCentral Platform, ITV's end-to-end HD news workflow
facilitates collaboration between its regional studios, resulting
in improved efficiency and reduced operating costs, while enabling
it to deliver higher quality content.
To produce high-quality compelling news content more quickly and
cost-effectively, ITV needed to enable its project teams dispersed
across different regional studios to collaborate together, boost
production capacity without increasing costs, and maximize the
speed and efficiency of its multi-site workflows. It also needed
end-to-end HD capabilities.
"ITV News operates a network of regional news centre across
England and Wales. At the heart of all our media production and
exchange are our Avid systems," said Paul Stevenson, Director of
Technology and Technical Operations for ITV News. "Key to providing
an effective, modern news service is the requirement for robust,
reliable media production systems able to freely handle, exchange,
safely store and retrieve, produce and publish content, from widely
dispersed sources."
ITV's end-to-end workflow comprises solutions from the Avid
Media, Avid Storage and Avid Artist Suites. With Interplay® |
Production and ISIS® | 5500 shared storage, ITV benefits from fast,
collaborative production workflows, while AirSpeed® | 5000 delivers
resilient ingest and playout. Editing is handled by Media Composer®
| Software with Media Composer | NewsCutter® Option.
"Our ambitious Avid rollout required a very tight engagement
with the whole Avid team across all disciplines," said Stevenson.
"This included building and operating an Avid 'test' system, which
we ran for several months ahead of the rollout starting. With this,
we fully piloted and tested the ITV News Avid design for hardware,
software, workflows and training plans ahead of deployment across
our regional news centres."
In addition to designing and delivering the system, Avid Global
Services also provided training to help ITV's staff adapt to the
new workflow.
"ITV is a long-standing Avid customer, and over the years our
relationship has grown into a true strategic partnership," said Tom
Cordiner, VP of International Sales at Avid. "By embracing Avid
Everywhere, ITV now has the efficient, integrated workflow its
needs to deliver more and higher quality news content to succeed in
today's challenging media environment."
About Avid
Through Avid Everywhere, Avid delivers the industry's most open,
innovative and comprehensive media platform connecting content
creation with collaboration, asset protection, distribution and
consumption for the most listened to, most watched and most loved
media in the world—from the most prestigious and award-winning
feature films, music recordings, and television shows, to live
concerts and news broadcasts. Industry leading solutions include
Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For
more information about Avid solutions and services, visit
www.avid.com, connect with Avid on Facebook, Instagram, Twitter,
YouTube, LinkedIn, or subscribe to Avid Blogs.
About ITV PLC
ITV is the largest commercial television network in the UK. It
is the home of popular television from the biggest entertainment
events, to original drama, major sport, landmark factual series and
independent news. It operates a family of channels including ITV,
ITVBe, ITV2, ITV3 and ITV4 and CITV which are broadcast
free-to-air, as well as the pay channel ITV Encore. ITV is also
focused on delivering its programming across multiple platforms
including itv.com, mobile devices, video on demand and third party
platforms. ITV Studios produces and sells programmes and formats in
the UK and worldwide, and comprises of ITV's UK and international
production operations, international distribution, home
entertainment, publishing, merchandising and licensing.
© 2015 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, NewsCutter, iNEWS, Interplay, ISIS,
AirSpeed, Media Composer, Pro Tools, and Sibelius are trademarks or
registered trademarks of Avid Technology, Inc. or its subsidiaries
in the United States and/or other countries. The Interplay name is
used with the permission of the Interplay Entertainment Corp. which
bears no responsibility for Avid products. All other trademarks are
the property of their respective owners.
CONTACT: PR Contacts:
Avid
Amy Paladino
amy.paladino@avid.com
617-733-5121
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