ARMONK, N.Y., May 18, 2017
/PRNewswire/ -- IBM (NYSE: IBM) has been recognized in the
"As-a-Service Winner's circle" of the "HfS Research 2017 Design
Thinking in the As-A-Service Economy" for the second
consecutive year by HfS Research, The Services Research Company™, a
leading analyst authority and global community for business
operations and IT services.
IBM was recognized for its leadership in using Design Thinking
in collaborative engagements with clients to drive business
outcomes. The HfS report also merits IBM for making recognizable
investments in future capabilities in talent and technology to
increase the value of Design Thinking methods across the
industry.
HfS issues the Design Thinking Blueprint Report to explore the
implementation and impact of Design Thinking by service providers
across key areas including leadership, methodology, investment
plans, corporate culture, and in-house talent. HfS evaluated 11
service providers to explore the integration of Design Thinking
into business operations and the benefits that have been achieved
for enterprise clients and service providers.
"For the second year in a row, IBM is honored to be recognized
for our commitment to IBM Design Thinking and leadership in our
work with clients," says Jason
Kelley, Vice President, Solutions & Design. "An
experience centered, radically collaborative, IBM Design Thinking
approach is at the core of how we help clients gain new insights
and infuse creativity into business solutions that address real
enterprise needs and drive impactful outcomes. In a
rapidly-changing world, we help our clients transform their
business with relevant technology, reinvented business process, and
optimized experiences for key stakeholders. These are the outcomes
that continue to deliver returns and drive fast iterative
capability."
Businesses today know more about customers, their desires and
behaviors and have an opportunity to make experiences more
effective, products more relevant and relationships more loyal.
Design Thinking sits at the intersection of analytical and
empathetic-centered work in business process and IT operations and
outsourcing and provides a framework for creativity. IBM has worked
with organizations around the globe and across every industry to
infuse cognitive insights and design thinking into solutions that
deliver engaging experiences.
This recent competitive market analysis provides further
emphasis on the need for companies to be agile and shift to
solutions designed around empathy, with real business context and
creativity, as opposed to looking at process and technology
alone.
HfS first examined how service providers were adopting Design
Thinking for innovation in this industry in 2016. The goal of the
report this year was to assess the progress made on the real uses
cases, concepts, and adoption into the culture of Design Thinking
among top-tier service providers. The HfS 2017 report was based on
data collected in the fourth quarter of 2016 and first quarter of
2017, from buyers, service providers and advisors in the
outsourcing services industry. The full results can be accessed
here.
For more information on IBM Design Thinking, visit
https://www.ibm.com/design/thinking/
Suzanne Cross
IBM Media Relations
617-693-1811
suzanne.cross@us.ibm.com
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SOURCE IBM