Honda Changes Visual Identity (VI) Displays for Power Products Business
October 05 2017 - 11:01PM
JCN Newswire (English)
Honda Motor Co., Ltd. has announced a change, effective October
1, 2017, to its visual identity (VI) used in communication areas(1)
for its power products business. With the change, different sets of
VI being used for different categories of power products will be
replaced by the Honda logo, which will now be used for all
categories of Honda power products. Through the unified use of the
Honda logo, which represents the Honda brand and has already been
used on various Honda power products, Honda will strive to
strengthen the brand of its power products business all around the
world.
To date, Honda power products business had been using a combination
of the Honda logo and the respective category name as the VI for
each product category, ranging from general-purpose engines,
generators, tillers, lawnmowers, brush cutters to outboard engines.
This type of VI had been in use for a variety of communications
tools such as store signs and product catalogues in different
languages in different countries.
Such category-by-category VI displays now will be changed to the
use of the Honda logo for all categories. Through this change,
Honda power products business will promote better recognition and a
stronger sense of affinity by customers all around the world to
further enhance its brand presence.
In Japan, communications tools will undergo the VI change in
sequence, and the replacement of store signs will begin in April
2018.
For marine business, the existing VI combining the Honda logo and
the word "Marine" will continue to be used.
With this change in VI, on October 1, 2017 Honda set up a new
dedicated brand communication site (URL:
http://en.honda-powerproducts.com/ ) which is designed to promote
customer recognition and sense of affinity toward Honda's power
products business.
(1) Communication tools such as catalogues, websites and store
signs, which do not include the products themselves.
About Honda
Honda Motor Co., Ltd. (TSE:7267/NYSE:HMC/LSE:HNDA) is one of the
leading manufacturers of automobiles and power products and the
largest manufacture of motorcycles in the world. Honda has always
sought to provide genuine satisfaction to people worldwide. The
result is more than 120 manufacturing facilities in 30 countries
worldwide, producing a wide range of products, including
motorcycles, ATVs, generators, marine engines, lawn and garden
equipment and automobiles that bring the company into contact with
over 19 million customers annually. For more information, please
visit http://world.honda.com.
Source: Honda
Contact:
Honda
Media Inquiries
corporate_pr@hm.honda.co.jp
+81-3-5412-1512
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