Guard Dog Inc. Announces Record Second Quarter Numbers

The Chief Executive Officer of Guard Dog Inc. (Pink Sheets: GRDO), John Bonaccorso, announced today, in the quarter ending June 30, 2011, the company’s website, www.15sof.com, set record numbers over Q1, 2011.

The Company booked significant advertising revenue for Q3. This revenue is based on visitors, page views and a higher than average time on the site which advertisers crave. Revenues are earned on advertising, sponsorships and partnerships. Like many of the emerging video and personalized web properties exploding in growth, Guard Dog expects to add new revenue producing features. “With the rollout of these new features, we expect to announce national brand advertisers and major partners in the upcoming weeks, based on current business development activity,” says Mr. Bonaccorso.

With most of a new management team, revenue and financing in place, Mr. Bonaccorso looks to 2012 as the “breakout” year for 15sof.com. "Since inception, most of our growth was due to the pure “peer to peer” friendly, yet competitive talent contest business model we operate quite efficiently,” says Mr. Bonaccorso. “With many of the key pieces in place, especially financing, I expect the next nine to twelve months to exceed the growth rate the Company has achieved to date. This past growth was accomplished with minimal cost and effort. As we bring our new expertise to the Company, we expect to see quite rapid adoption.”

Virtually everyone looking for their star to shine, whether it is pure artistic talent, insane physical feats or just creative people looking for attention, the Company fills this need.

The Guard Dog Inc. website (15sof.com) may include forward-looking statements related to Guard Dog Inc. that involve risk and uncertainties, including, but not limited to, member services, the management of growth, market acceptance of certain products and other risks. These forward-looking statements are made in reliance on the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. For further information about these factors that could affect Guard Dog Inc. results, please refer to the Company's filings with the OTCMARKETS. Prospective investors and shareholders are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors.