Gillette Venus Reveals the Right Razor Can Expand a Woman’s Comfort Zone
March 22 2017 - 9:00AM
Business Wire
Gillette Venus ComfortGlide are the only razors
with flexible moisture bars to glide seamlessly along every
curve
Whether it’s running into an ex, forgetting to apply deodorant,
or a stumble-while-you-strut situation, every woman faces a number
of uncomfortable moments in her daily life. At Gillette Venus, we
believe that her shave shouldn’t be one of them. A comfortable
shave can have a strong effect on how good a woman feels in her own
skin. In fact, most women rank shaving higher than a new outfit or
a full night’s sleep in its ability to make them feel more
comfortable and confident.** Now, Gillette Venus has a solution for
the 96% of women who experience discomfort while shaving.** Only
Gillette Venus ComfortGlide razors have flexible moisture bars to
glide seamlessly over and into every curve of a woman’s body,
offering unsurpassed* comfort without sacrificing closeness—just in
time to rock beautiful, flawless skin this spring.
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Gillette Venus ComfortGlide with Olay
(Photo: Business Wire)
To better understand how shaving can affect a woman’s
confidence, Gillette Venus investigated how shaving can affect
their comfort levels in a wide variety of situations with a global
survey. The study found that a majority of women feel much more
comfortable and confident getting a massage, going out with
friends, and giving a client presentation when they have a smooth
shave.** With ComfortGlide razors, women can discover how a smooth
shave with unsurpassed* comfort can help her step out of the
shower, and confidently into whatever her day may bring.
“In speaking with women around the globe over the years, we’ve
found most experience a trade-off with their current razor that
prevents them from getting a comfortable shave and the smooth
results they desire to feel comfortable in their own skin,” said
Gillette Venus Products Researcher, Patrice James. “In addition to
the designed-for-her-curves features found in all Venus razors,
ComfortGlide razors were created to bring a more comfortable
experience – and beautiful, smooth results, instantly.”
Gillette Venus ComfortGlide razors contain moisture bars that
have been designed to flex around every contour of the body,
releasing skin conditioning body butter while you shave for
effortless glide. Wetting the razor activates the built-in moisture
bars, releasing a light lather with each stroke, allowing the razor
to glide seamlessly all over the body. Their unique flexibility
allows them to be in constant contact with the skin surface,
providing lubrication before and after the blades touch the skin to
enable a comfortable, smooth glide with each stroke.
About Gillette Venus ComfortGlide range:
The Gillette Venus ComfortGlide collection offers both three-
and five-blade razors, two of which combine Gillette Venus’
expertise in hair removal with the advanced skincare experience of
Olay:
Gillette Venus ComfortGlide with Olay and
Venus ComfortGlide with Olay Sugarberry
- 5 curve-hugging blades surrounded by
self-lathering, flexible moisture bars to give an unbelievably
close shave, revealing lush, soft skin
- Skin Conditioners such as body butter,
glycerin and petrolatum
- Available with Olay and with Olay
Sugarberry
Gillette Venus ComfortGlide Freesia, White
Tea and Vanilla Crème
- 3 curve-hugging blades surrounded by
self-lathering, flexible moisture bars for a close shave, revealing
smooth skin
- Body butter from avocados, olives and
kokum fruit
- Translucent handle designed with an
enhanced gripping surface with a comfortable, curvy design for
outstanding control and easy handling in a shower setting
- Available in a variety of indulgent
scents including Freesia, White Tea and Vanilla Crème
The Gillette Venus ComfortGlide razors are available at national
food, drug, mass merchandise stores, and online retailers. The
suggested retail price of the Gillette Venus ComfortGlide shaving
system, which includes 1 razor + 2 blade refills is approximately
$8.99-$14.99 MSRP. The suggested retail price of a four-pack of
blade refills is approximately $14.99-$23.49 MSRP. Please Note:
Pricing is at the sole discretion of the retailers.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
www.us.pg.com for the latest news and information about P&G and
its brands.
*Versus other razors with built-in soap bars
**Survey Methodology: The Gillette
Venus Survey was conducted in October 2016 by Research Now
(www.researchnow.com) among 6,500 women ages 18-35 drawn from
opt-in panels in each of the following countries via online
survey: Canada, France, Germany, Russia, U.K. and U.S.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170322005288/en/
Venus/P&G BeautyMy Anh
Nghiemnghiem.m@pg.comorMarina Maher CommunicationsClaudette
Sariyacsariya@hellommc.com
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