GREEN BAY, Wis., Sept. 25, 2015 /PRNewswire/ -- Associated
Bank, the largest bank headquartered in Wisconsin and bank of the Packers since 1919,
has kicked off a unique game-day experience for fans as part of its
Touchdown Central fan challenge with Packers star receivers
Jordy Nelson, Randall Cobb and Davante
Adams.
Fans are invited to visit the Associated Bank interactive zones
in both the Fan Walkway and Atrium (only ticketed guests can
participate at the Atrium location) at Lambeau Field on all game
days. At each fan challenge area, fans can throw a pass to a
Jordy Nelson and Randall Cobb simulation and celebrate by
striking their own unique touchdown celebration pose. During their
touchdown celebration, a photo will be taken with an overlay that
includes all three players, and emailed to the fan with social
media sharing buttons for immediate posting.
"In celebrating the longevity of our relationship with the
Packers, Associated Bank significantly expanded its long-standing
Packers partnership in 2014 to include numerous activities for
fans, customers and communities throughout Wisconsin," said Christopher Piotrowski, chief marketing officer,
Associated Bank. "This season in partnering with Jordy Nelson,
Randall Cobb and Davante Adams, we're bringing a renewed energy
and fresh approach to the Green Bay Packers partnership
with an even greater online, in-person and game-day experience
through Touchdown Central."
"Associated Bank and the Packers have been working together as a
team for nearly 100 years and the partnership continues to grow
with each new season," said Chad
Watson, director of sales & business development with
the Packers. "Through our partnership, it is clear that Associated
is committed to the team and the community on many levels that
includes hospitality, entertainment, promotional and philanthropic
elements."
All fans completing the fan challenge at Lambeau Field will
receive a token of appreciation. Fans who open an Associated
Packers Checking account additionally receive instant benefits and
giveaways.
Fans can also participate in the Touchdown Central
sweepstakes online by visiting www.ABTDCentral.com, uploading their
touchdown celebration photo, choosing an overlay with star
receivers Nelson, Cobb and Davante, and posting to social media
with the hashtag #ABTDCentral. The site will be updated each week
with new images. The more celebration photos fans post, the more
chances they have of winning an autographed, home-game jersey.
Associated Bank will donate up to $20,000 to a local nonprofit organization in
honor of the player that receives the most downloads.
Another way to participate is to visit any Wisconsin Associated
Bank branch, take a photo with a life-size Jordy, Randall or
Davante cutout and post to social media with the hashtag
#ABTDCentral.
Outside of Wisconsin, fans can
visit their branch in Illinois and
Minnesota and take touchdown
celebration photos with their team colors and post to social media
with the same hashtag for a chance to win autographed prizes from
well-known alumni players from their state.
Fans are encouraged to engage with Associated's Touchdown
Central all season, as additional partnership touchpoints and
promotions will continue to be announced.
Visit www.ABTDCentral.com for the official rules and photo
download. Also view the Tundra Vision promotion on
YouTube.
ABOUT ASSOCIATED BANC-CORP
Associated Banc-Corp
(NYSE: ASB) has total assets of $27
billion and is one of the top 50, publicly traded, U.S. bank
holding companies. Headquartered in Green
Bay, Wis., Associated is a leading Midwest banking
franchise, offering a full range of financial products and services
in over 200 banking locations serving more than 100 communities
throughout Wisconsin, Illinois and Minnesota, and commercial financial services
in Indiana, Michigan, Missouri, Ohio and Texas. Associated Bank, N.A. is an Equal
Housing Lender, Equal Opportunity Lender and Member FDIC. More
information about Associated Banc-Corp is available at
www.associatedbank.com.
Contact: Jennifer
Kaminski
Vice President, Public Relations
Manager
920-491-7576 Jennifer.Kaminski@associatedbank.com
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SOURCE Associated Banc-Corp