PLANO, Texas, Dec. 13, 2017 /PRNewswire/ -- Families that play
together can invent together. Frito-Lay Variety Packs, one of the
flagship brands from PepsiCo's Frito-Lay division, is calling on
families to dream big in the second year of its "Dreamvention"
program and submit ideas to solve an everyday problem for a chance
to win $250,000. Frito-Lay, which
initially created Dreamvention after seeing so much ingenuity from
families in their daily lives — from big inventions to daily life
hacks — is bringing the program back after receiving thousands of
creative ideas in its first campaign. After all, Frito-Lay Variety
Packs believes that if you can dream, you can invent. Families can
submit invention ideas and learn more about the program starting
now at MyDreamvention.com.
Cobie Smulders, a mom of two
young children who knows the importance of spending meaningful time
with family and making each moment count, is helping Frito-Lay
encourage families to brainstorm invention ideas together.
Smulders, best known for roles such as Robin Scherbatsky from "How
I Met Your Mother" and Maria Hill
from the Marvel Cinematic Universe, has long had a passion for
creativity and scientific endeavors — she was even an aspiring
marine biologist in her youth before she pursued acting full
time.
"As a mom of two kids, we're always making really weird stuff
together!" said Smulders. "It's really cool to join them on these
projects and help them with their imagination. That's why I admire
the Dreamvention program, because it gives families a platform to
showcase their creativity, hard work and determination. I can't
think of a better way for families to spend time together than by
encouraging each other to dream big."
To spark creativity for Dreamvention, Smulders and Frito-Lay are
partnering with four STEM-focused museums across the country to
offer families free admission between December and February, with
Smulders helping kick off the first event today at the New York
Hall of Science. Families will get hands-on Dreamvention
experiences to inspire their own invention ideas to submit online.
To see the museum schedule, visit MyDreamvention.com.
About Dreamvention
Earlier this year, Frito-Lay Variety Packs announced the inaugural
"Dreamvention" contest where thousands of creative inventions were
submitted by aspiring entrepreneurs from coast to coast. These
imaginative and practical inventions were narrowed down to five
finalists and an eventual $250,000
grand prize winner, including:
- Maria DeLong from Brownsburg, Ind., who submitted "Pleasant
Awakening" (finalist)
- Anna Kreager from Cedar Park, Texas, who submitted "Chalkers"
(finalist)
- Julia Luetje from Leawood, Kansas, who submitted "Storm Sleeper" (finalist)
- Grace Murphy from Needham, Mass., who submitted "Shoe Purse"
(finalist)
- Andrew Young from Batavia, New York, who submitted "Toaster
Shooter" (winner)
All of these ideas were brought to life for the finalists to
experience, with the help of MAKO Designs + Invent, a full-service
consumer product development firm, through official prototypes of
their inventions. Families can see the prototypes at the museum
stops between December and February.
"This year's competition was fueled by the passion and
creativity that aspiring entrepreneurs brought throughout the
contest, proving that if you can dream, you can invent," said
Jeannie Cho, Vice President of
Marketing, Frito-Lay North America.
"We are pleased to announce next year's competition to keep this
celebration of innovation and family connection going. And
we're looking forward to what families will 'dreamvent' together
next as they work to bring their best ideas to life."
About the Contest
Families can participate by thinking up a fun invention idea,
creating a simple drawing and short explanation of it and uploading
both1 to MyDreamvention.com starting now through
February 26, 2018 for a chance to
win. Five finalists will be announced in October 2018 at which point Frito-Lay will pass
the baton to America to vote for its favorite Dreamvention. The
winning invention, based on votes, will be announced in
December 2018.
Here are a few tips for how families can get started:
- Have a brainstorm with family and friends.
- Look at everyday things and think of a way to make it
better.
- Think of an everyday problem you have and dream up a way to
fix it!
You can also "Dreamvent" on-the-go! Frito-Lay Variety Pack
features pre-portioned, single servings that can be taken with you
wherever you go. Variety Packs include everyone's favorite
Frito-Lay snacks, such as Cheetos cheese flavored snacks, Doritos
tortilla chips, Fritos corn snacks, Funyun's onion flavored rings,
Lay's potato chips, Rold Gold
pretzels, Smartfood popcorn, and SunChips multigrain snacks.
Variety Packs are available at retail stores nationwide for a
suggested retail price of $2.69 -
$13.99.
To submit an invention idea and to learn more about the contest
and the official rules, please visit www.MyDreamvention.com.
For high-res images, broadcast-quality b-roll and other press
materials about Dreamvention, please visit
www.magicbulletmedia.com/MNR/DreamventionFamilies
About Frito-Lay Variety Packs
Frito-Lay Variety Packs is one of many Frito-Lay brands in
North America - the $15 billion convenient foods business unit of
PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at
the corporate website, http://www.fritolay.com, the Snack Chat
blog, http://www.snacks.com and on Twitter at
http://www.twitter.com/fritolay. Learn more about Frito-Lay Variety
Packs by visiting www.MyDreamvention.com.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day
in more than 200 countries and territories around the world.
PepsiCo generated more than $66
billion in net revenue in 2014, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
22 brands that generate more than $1
billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal
to deliver top-tier financial performance while creating
sustainable growth and shareholder value. In practice, Performance
with Purpose means
providing a wide range of foods and beverages from treats to
better for you snacks; finding innovative ways to minimize our
impact on the environment and reduce our operating costs; providing
a safe and inclusive workplace for our employees globally; and
respecting, supporting and investing in the local communities where
we operate. For more information, visit www.pepsico.com.
Follow PepsiCo:
- Twitter (@PepsiCo)
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- PepsiCo Multimedia
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1 Dreamventors must be 13 years of age or older. Make
sure to have a parent or guardian submit your Dreamvention with
you!
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