NEW YORK, July 29, 2015 /PRNewswire/ -- Experian
Marketing Services, a recognized leader in cloud-based marketing
technology, data and service, today announced it was named a Strong
Performer in the Forrester Research, Inc. July 2015 report The Forrester Wave™:
Real Time Interaction Management, Q3 2015. The report evaluated 11
vendors based on 35 criteria points.
Forrester Research stated in the report that Experian Marketing
Services "enters the market with a promising platform. Nearly half
of its customers are retailers that execute dynamic email, but the
majority also deploy web personalization and eCommerce
recommendations. They further leverage Experian's 12 billion rows
of consumer data for identity resolution and record matching."
Launched in 2014, the Experian Marketing Suite tied for the highest
score in user experience in this report, and Experian®
also scored higher than any other vendor for its sales and service
strategy, achieving the highest score possible.
"We believe our position in this report further validates the
power of the Experian Marketing Suite, which leverages Experian's
unique history in customer identity and recognition, actionable
insights and personalized interactions," said Matt Seeley, President, Experian Marketing
Services. "There has been a massive effort to unify our data,
technology and services in a flexible and impactful way for our
clients around the world. This report is, in our opinion, fantastic
validation and supports our vision of intelligently bringing brands
and consumers together." Seeley continued, "The need to engage
consumers in real time with relevant, meaningful contextual offers
and content has never been more important. Brands must prove they
know who their customers are, regardless of channel, and deliver
exceptional customer experiences each and every time."
Complimentary resources
- A complimentary copy of the July
2015 Forrester Research report by analyst Rusty Warner with Srividya Sridharan, Olivia French and Matthew Izzi is available now:
http://bit.ly/1eAduh3.
- To learn more about best practices for engaging customers in
real-time contextual conversations that take into consideration
factors such as time of day, location, device, weather and purchase
history, marketers can download, this ebook: From campaigns to
context: Embracing the contextual marketing
mindset.
- For more information on the Experian Marketing Services'
Marketing Suite, please visit: http://bit.ly/1Kum4w6.
About Experian Marketing Services
Experian Marketing Services is a leader in data-driven marketing
and cloud-based marketing technology. Experian is the only company
in the world to offer a comprehensive Marketing Suite that unites
customer insights, analytics, data quality and cross-channel
marketing technology into a single platform. Backed by the
industry's highest-rated client services team and the world's
largest consumer database, we provide more than 10,000 brands in
over 30 countries with unique competitive advantages through
marketing services and technology. Our extended legacy in data
security, management and consumer privacy has earned the trust of
organizations and consumers from around the world for more than
three decades. For more information, please visit
www.experian.com/marketingservices.
About Experian
We are the leading global information
services company, providing data and analytical tools to our
clients around the world. We help businesses to manage credit risk,
prevent fraud, target marketing offers and automate decision
making. We also help people to check their credit report and credit
score, and protect against identity theft. In 2014, we were named
by Forbes magazine as one of the "World's Most Innovative
Companies."
We employ approximately 17,000 people in 39 countries and our
corporate headquarters are in Dublin,
Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.
Experian plc is listed on the London Stock Exchange (EXPN) and
is a constituent of the FTSE 100 index. Total revenue for the year
ended March 31, 2015, was
US$4.8 billion.
To find out more about our company, please visit
http://www.experianplc.com or watch our documentary, "Inside
Experian."
Experian and the Experian marks used herein are trademarks or
registered trademarks of Experian Information Solutions, Inc. Other
product and company names mentioned herein are the property of
their respective owners.
Contact:
Suzanne
Blackburn
Experian Marketing Services
1
212 863 4648
suzanne.blackburn@experian.com
Logo -
http://photos.prnewswire.com/prnh/20140226/MM73173LOGO-c
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/experian-marketing-services-cited-as-a-strong-performer-in-real-time-interaction-management-by-independent-research-firm-300120960.html
SOURCE Experian Marketing Services