SAN FRANCISCO, Feb. 1, 2015 /PRNewswire/ -- Esurance
debuted its new advertising campaign – "Sorta You Isn't You" –
during one of the biggest media events of the year, Super Bowl
XLIX, and also marked its first ever in-game appearance. The
innovative commercials are a bold second act to Esurance's
successful post-game Twitter sweepstakes – #EsuranceSave30 – that
aired directly following Super Bowl XLVIII.
In one of the most anticipated commercials leading up to game
day, Lindsay Lohan appeared in the
first Esurance spot, which aired just before kickoff. It emphasizes
that Esurance helps make sure you only pay for what's right for
you, not someone "sorta" like you. Lohan plays the role of "Sorta
Mom" in the ad, because it's pretty clear from her driving record
she's not exactly the best driver. She could be seen as someone
"sorta" like you, but not you.
As one of Super Bowl XLIX's best-kept secrets, Esurance
surprised viewers with another commercial from the "Sorta You Isn't
You" campaign during the second quarter.
"Esurance is very excited to be in-game for the first time this
year and share our new ad campaign with the millions of viewers who
tuned in," said Esurance Chief Marketing Officer Alan Gellman. "We want everyone to know that
we're here to help make sure you get insurance that's right for
you, not someone 'sorta' like you, with the help of our innovative
technology and services, such as
CoverageMyWay™ and friendly insurance
experts over the phone."
The Super Bowl ads launched the "Sorta You Isn't You" campaign
to build awareness for Esurance as the smarter choice for insurance
in the modern world. "We are a great brand with big plans," said
Nancy Abraham, Vice President,
Integrated Marketing Communications. "We want to make sure
consumers know about the modern, innovative ways we approach
insurance, so we need to break through with our advertising in
creative, unexpected ways."
The surround sound campaign, created by Leo Burnett, extends beyond the game with
additional spots unveiling new "Sorta You" characters and
situations in TV, radio, print, digital and social media. "We took
characters who sort of fit someone's description, but more
importantly, dramatically, sort of didn't," said Leo Burnett Chief Creative Officer Susan Credle.
Watch the Esurance Super Bowl commercials at esurance.com, or
join the conversation on Twitter by using #sorta.
About Esurance®
Esurance provides auto, homeowners,
motorcycle, and renters insurance direct to consumers online, over
the phone, and through select agents, including sister company,
Answer Financial. With an easy-to-use mobile app, quick comparison
quotes, and video claims appraisals, Esurance is the smart choice
for today's web-savvy consumer. As a member of the Allstate family
with an A+ rating from A.M. Best, Esurance is a reliable choice for
car insurance, offering anytime, anywhere service just a click,
call, or tap away. For more information, visit www.esurance.com or
call 1-800-ESURANCE (1-800-378-7262).
For media inquiries, contact:
Justin
Nicolette
jnicolette@esurance.com
415-277-4253
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SOURCE Esurance