Disguise and The LEGO Group Connect to Build Groundbreaking Line of Costumes
August 31 2015 - 6:30AM
Business Wire
Disguise, Inc., the Halloween costume division of leading toy
manufacturer, JAKKS Pacific, Inc. (NASDAQ: JAKK), announced today
that it has secured a licensing agreement with the LEGO Group to
“construct” children’s Halloween costumes, role play and
accessories based on popular LEGO® characters. The multi-year,
multi-category agreement grants Disguise rights to distribute its
LEGO licensed products across channels in North America, Europe,
Korea and China.
“The LEGO brand is full of aspirational characters that kids
love and want to be. We are very excited to be partnering with the
LEGO Group to design and create innovative costumes and accessories
based on their inspirational and iconic characters,” said Joe
Anton, President of Disguise, Inc.
“We are thrilled to be working with Disguise to produce
official LEGO costumes. This is a great opportunity for us to
enable children to truly become their favorite LEGO character and
engage in their favorite LEGO play experience in a new way,” says
Andrea Ryder, Senior Director, Licensing, the LEGO Group.
The LEGO costumes from Disguise are scheduled to be available at
retailers in fall 2016.
About Disguise, Inc.
Since 1987, Disguise has been a leader in the Halloween industry
creating innovative and trend setting costumes and accessories.
Based in San Diego, Disguise produces costumes and accessories
under many of the world’s leading licensed brands as well as its
own proprietary brands for the nation’s largest retailers including
specialty, party and pop up stores. As a wholly owned subsidiary of
JAKKS Pacific since 2008, Disguise designs and manufactures
millions of costumes for the American and other markets worldwide
each year bringing smiles and creating memories for kids and adults
alike. To see Disguise’s extensive Halloween collection, please
visit www.disguise.com.
Disguise is a trademark of Disguise, Inc.
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and
marketer of toys and consumer products with a wide range of
products that feature popular brands and children's toy licenses.
JAKKS’ diverse portfolio includes Action Figures, Electronics,
Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture,
Vehicles, Plush, Art Activity Kits, Seasonal Products,
Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons,
Inflatable Environments and Tents, Impulse Toys and Pet Products
sold under various proprietary brands including JAKKS Pacific®,
Road Champs®, Funnoodle®, Plug It In & Play TV Games™, Kids
Only!®, Tollytots®, Disguise®, Moose Mountain® and Maui®. JAKKS is
an award-winning licensee of several hundred nationally and
internationally known trademarks including Nickelodeon®, Warner
Bros.®, DC Comics and Saban’s Power Rangers®. DreamPlay Toys, LLC
is a joint venture between JAKKS Pacific, Inc. and NantWorks LLC to
develop, market and sell toys and related consumer products
incorporating NantWorks’ proprietary iD recognition technology.
www.jakks.com
About The LEGO Group:
The LEGO Group is a privately held, family-owned company with
headquarters in Billund, Denmark, and main offices in Enfield, USA,
London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole
Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of
the world's leading manufacturers of play materials.
Guided by the company spirit: "Only the best is good enough”,
the company is committed to the development of children and aims to
inspire and develop the builders of tomorrow through creative play
and learning. LEGO products are sold worldwide and can be virtually
explored at www.LEGO.com.
LEGO, the LEGO logo, and the Minifigure, are trademarks of the
LEGO Group. ©2015 The LEGO Group.
© 2015 JAKKS Pacific, Inc. All rights reserved.
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version on businesswire.com: http://www.businesswire.com/news/home/20150831005262/en/
JAKKS Pacific, Inc.Sara Rosales Montalvo,
424-268-9363sararm@jakks.net
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