Debuting the Home for Artisans: Handmade at Amazon
October 08 2015 - 5:05AM
Business Wire
Handmade at Amazon items are factory-free,
handcrafted
Shop for handmade items from more than 60
countries around the world
Artisans are adding thousands of new items
daily
Amazon (NASDAQ:AMZN) announced today the launch of Handmade at
Amazon (www.amazon.com/handmade), a new store featuring genuinely
handmade items crafted and sold directly from artisans. With
Handmade at Amazon, customers can discover artisans from around the
world, and shop local from artisans based in their community with
the familiar Amazon experience they know and trust. Handmade at
Amazon was designed to provide customers and artisans a tailored
store specifically for handcrafted items. All products available on
Handmade at Amazon are factory-free and must be made by hand.
Handmade at Amazon features a variety of product categories
including Jewelry, Home Décor, Artwork, Stationery and Party
Supplies, Kitchen and Dining, and Furniture.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20151008005326/en/
“We have designed a custom shopping experience for customers
looking for handmade items by bringing together many of the best
artisans in the world, and they’re adding thousands of items
daily,” said Peter Faricy, VP for Amazon Marketplace. “Knowing an
item has a unique story behind it creates a personal experience
that customers have told us makes owning handmade items special.
Handmade at Amazon offers customers more than 80,000 quality
handcrafted items from around the world, and over 30 percent can be
personalized by artisans to delight customers.”
Handmade at Amazon offers customers:
- Genuinely Handmade: We only
approve artisans whose products are handcrafted. We are
factory-free. Customers will enjoy on-trend jewelry like modern
earrings, interlocking rings necklaces and tassel statement
earrings.
- Explore the World: Shop by
country to find products from artisans in more than 60 countries.
International items include walnut cufflinks from Australia and
handcrafted wooden lamps from Italy.
- Discover the Artisan: Every
artisan has a profile that describes how their products are made.
Shop locally by finding artisans in all 50 states. Customers can
experience music-themed artwork from a New York artisan that’s been
playing music and doing art for over 25 years, to adorably cute
heirloom quilt, bib and burp cloth baby collections from a
Wisconsin artisan initially inspired to make handmade heirloom
treasures that would forever remind her of the first precious
months with her children.
- Shopping Made Easy: What you
love about Amazon, now for Handmade. We’re bringing the friendly
experience, convenience and value you love and trust about Amazon
to the world of handmade items. To start, more than 600
handmade items are Prime eligible with more being added each
day.
Every Handmade product page contains a location icon identifying
where the artisan is based, along with a link to the artisan’s
profile. To find the Handmade at Amazon store from the Amazon.com
homepage, customers can click on the “Handmade” link in the “Shop
by Department” navigation or type in terms including “handmade,”
“handmade home décor” or “handmade jewelry” into the search
bar.
Handmade at Amazon features a growing collective of artisans.
Here’s what artisans are saying:
“Handmade at Amazon will change the customer shopping experience
because Amazon has made the artisan profile personal, and customers
like personal. Feeling like they know who made the item, the
process behind how each piece is made, and how much time and effort
went into every item will bring customers back to shop for even
more Handmade items!” – Carlee, AmazziRoots
"Amazon will know how to do handmade right." - Chuck, Down to
the Wire Designs
“I think that Handmade at Amazon is a really great platform to
put our products in front of a big audience, a big diverse
audience.” - Eve and Kristen, Bright Beam Goods
To explore products and view highlighted artisan videos on
Handmade at Amazon, click here.
About Amazon
Amazon.com opened on the World Wide Web in July 1995. The
company is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon.
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