Chase Ultimate Rewards Survey Reveals Couples Don’t Always See Eye-to-Eye about Summer Travel
June 29 2015 - 10:00AM
Business Wire
Couples Vacations on the Rise but with
Differing Perceptions Among Travel Preferences
From planning and budgeting to daily activities and dream
vacations, men and women interpret travel goals and roles
differently than their partners, according to a new survey released
today by Chase Ultimate Rewards®. The survey reveals that while
eight out of 10 couples plan to take a vacation together this
summer, interesting ‘he said, she said’ contradictions suggest men
and women lack an understanding of what their significant other
looks for in a vacation.
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“More Americans are confident about taking time away and booking
a vacation this summer,” said Manning Field, Head of Marketing and
Innovation, Ultimate Rewards, JPMorgan Chase. “Traveling couples
are also actively looking for ways to save money, with two-thirds
often paying for trips with travel-related points or rewards. The
survey showed contrasting travel perceptions and behaviors,
including differences in how individuals prefer to utilize
travel-related points or rewards.”
Key findings from the survey include:
More couples will travel in Summer 2015, but are out of
sync
- Half (53 percent) of couples are more
inclined to take a trip this summer than last summer due
predominantly to an increase in disposable income and paid time
off.
- Men may overestimate romantic needs.
Nearly half of men (46 percent) think “romantic” describes their
significant other’s perfect vacation, but only 36 percent of women
and 39 percent of men describe their dream vacation as
“romantic.”
- Both men and women are quick to label
their partner as “the person who tends to spend money easily.” Even
though a quarter (25 percent) of those in relationships label their
significant other “The Spender,” only 7 percent self-identify as
such.
- Women are more likely to say they get
the best value for their money when it comes to travel. While 58
percent of women think they make decisions to get the best value
for their money when traveling, only 8 percent of men and 6 percent
of women think this to be true about their significant other.
- The majority of women (47 percent)
believe they are the ones who develop a trip’s itinerary. However,
57 percent of men say it is a joint effort.
Despite seeking relaxation, couples still cross wires while
on vacation
- Seventy-six percent of couples said a
perfect vacation is relaxing, yet one in three couples disagree
while on vacation.
- Couples claim the contention stems
from:
- Their significant other spends more
time than desired on a cellphone or other technology for work or
personal reasons (37 percent).
- Concerns over how much money is being
spent while on the vacation (41 percent).
Couples often pay for travel with travel-related points or
rewards
- Data suggests two-thirds of couples
often pay for trips with their travel-related points or rewards (68
percent always or often), actively seeking opportunities to use
rewards to save money.
- 36 percent of respondents, specifically
those ages 35-44 (41 percent), say they always use a credit card
with travel-related points or rewards for trips.
- However, men and women use rewards
differently:
- Men are more likely than women to use
rewards for flights (34 percent versus 25 percent).
- Women are more likely than men to use
rewards for hotel rooms (27 percent versus 19 percent).
The nationwide phone survey commissioned by Chase Ultimate
Rewards reached 750 Americans (18-65 years old) who are in a
relationship and who travel.
Chase Ultimate Rewards allows Chase customers to redeem points
for travel, gift cards, cash, experiences and more. To meet the
needs of couples traveling this summer, Chase Ultimate Rewards
provides curated travel content and in-depth travel guides for
destinations around the world with recommendations for hotels,
restaurants and activities.
About the Survey
Between June 1-5, 2015, a survey was conducted among two
national probability samples, which, when combined, consists of 750
adults, 371 men and 379 women 18-65 years of age in a relationship
who travel, living in the continental United States. Results are
reported at the 95% confidence level, with a margin of error of
+/-3.58% for the total sample.
About Chase
Chase is the U.S. consumer and commercial banking business of
JPMorgan Chase & Co. (NYSE: JPM), a leading global financial
services firm with assets of $2.6 trillion and operations
worldwide. Chase serves nearly half of America’s households with a
broad range of financial services, including personal banking,
credit cards, mortgages, auto financing, investment advice, small
business loans and payment processing. Customers can choose how and
where they want to bank: More than 5,500 branches, 18,000 ATMs,
mobile, online and by phone. For more information, go to
Chase.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20150629005795/en/
Chase Card ServicesErin Smolenski,
302-282-8460Erin.Smolenski@chase.com
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