MIAMI, March 27, 2014 /PRNewswire/ -- Carnival Cruise
Lines – Texas' largest cruise
operator – today announced a grand slam partnership with the Frisco
RoughRiders, the Double-A affiliate of the Texas Rangers that plays
at Dr Pepper Ballpark in Frisco,
Texas. This multi-year partnership marks Carnival's
first-ever relationship with a professional baseball franchise.
As the Official Cruise Line of the Frisco RoughRiders, Carnival
will bring its signature brand of fun to fans of the popular
Dallas-area team throughout the
2014 season.
Carnival will help fans celebrate the most exciting part of the
game – home runs – with two specially designed promotions that kick
off with the RoughRiders' season opener on April 3.
Every time a RoughRiders player hits a home run, fans will hear
the iconic sound of the Carnival ship horn, fireworks will launch
from the outfield and celebratory graphics will illuminate the LED
signs around the stadium. Carnival will also match monetary
donations made by fans during the age-old Texas League tradition of
"Passing the Boot" for the RoughRiders Foundation, team and
individual players after each RoughRiders' home run.
Also new this year is the "Carnival Crush Inning" during which
fans will be randomly selected to win a free Carnival cruise for
two if a RoughRiders player hits a home run during that inning.
Fans can sign up for the promotion at the stadium or online before
the game at RidersBaseball.com.
Fans will also be able to enjoy the Carnival Getaway Grill
featuring unlimited ballpark favorites like hamburgers, hot dogs,
chicken sandwiches, bratwursts, nachos, popcorn, peanuts, and Dr
Pepper products for one all-inclusive price.
Additionally, Carnival will serve as host to this season's
"Kids' Day," during which children from underprivileged families
within the Dallas/Fort Worth Metroplex will enjoy a RoughRiders'
game along with fun activities and interaction with players, photo
opportunities, autographs and more.
Carnival's recognizable red, white and blue logo will be
positioned throughout the 10,000-seat stadium, which includes one
of the world's largest outfield LED signs.
"Carnival is excited to partner with the RoughRiders to help
bring even more fun to their fans at the ballpark," said
Jim Berra, chief marketing officer
for Carnival Cruise Lines. "Our brands align extremely well as we
are both known for creating fun and memorable moments by delivering
a great experience at an incredible value."
"We are excited to announce our new partnership with Carnival
Cruise Lines," said RoughRiders' President Scott Sonju. "They are going to be an excellent
partner in helping us bring to life the fun nine-inning
entertainment experience for our fans."
Carnival pioneered year-round cruising from Galveston, Texas. The line currently operates
two Galveston-based ships,
Carnival Magic and Carnival Triumph, carrying more than 450,000
passengers annually – more than any other cruise operator.
Opening Day 2014 for the RoughRiders is Thursday, April 3, when Frisco hosts the Northwest Arkansas Naturals
at 7:05 p.m. (Central time) as part
of a six-game season-opening home stand.
For information on tickets to see the RoughRiders in 2014,
please call (972) 731-9200, e-mail Info@RidersBaseball.com or
visit www.RidersBaseball.com.
For additional information on Carnival Cruise Lines, contact any
travel agent, call 1-800-CARNIVAL or visit carnival.com.
Carnival can also be found on:
Twitter: www.twitter.com/carnivalcruise
Facebook Fan Page: www.facebook.com/carnival
YouTube: www.youtube.com/carnival
Journalists also can visit Carnival's media site,
www.carnival-news.com or follow the line's PR department on Twitter
at www.twitter.com/CarnivalPR.
About Carnival Cruise Lines
Carnival, a unit of
Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is "The
World's Most Popular Cruise Line®" with 24 ships operating three-
to 23-day voyages to The Bahamas,
Caribbean, Mexican Riviera,
Alaska, Hawaii, Canada, New England, Bermuda. Australia, New
Zealand, the Pacific Islands and Tahiti. The company's
25th ship, the 135,000-ton Carnival Vista, is scheduled to enter
service in 2016.
Carnival is a proud member of World's Leading Cruise Lines. Our
exclusive alliance also includes Cunard, Holland America Line,
Princess Cruises, Costa Cruises and Seabourn. Sharing a passion to
please each guest and a commitment to quality and value, World's
Leading Cruise Lines inspires people to discover their best
vacation experience. Together, we offer a variety of exciting and
enriching cruise vacations to the world's most desirable
destinations. Visit us at
www.worldleadingcruiselines.com.
About Frisco RoughRiders
The Frisco RoughRiders are
the Double-A Affiliate of the Texas Rangers and play their games at
beautiful Dr Pepper Ballpark in Frisco,
Texas. The team has finished first among all Double-A minor
league teams in attendance each season from 2005 – 2013, drawing
more than half-a-million fans each year since the team was founded
in 2003. More than 100 former RoughRiders have gone on to play in
the Major Leagues, including All-Stars Ian
Kinsler, Elvis Andrus,
Chris Davis, C.J. Wilson, Adrian
Gonzalez, Neftali Feliz and
Matt Harrison The RoughRiders are owned by Mandalay Sports
Entertainment, winners of the "Baseball Organization of the Year"
in 2008 by Ballpark Digest.
SOURCE Carnival Cruise Lines