BOSTON, Sept. 29, 2014 /PRNewswire/
-- Monday at the Sibos global banking event in
Boston, Microsoft Corp. (Nasdaq "MSFT") highlighted leading
banking institutions that are modernizing their business operations
and choosing Microsoft Dynamics CRM to shift from transaction-based
businesses to customer-centric businesses.
Wayne Morris, corporate vice
president, marketing for Microsoft Dynamics, has seen this
firsthand: "To become customer-centric organizations, banks must
first think from their customers' perspectives. They need solutions
that enable them to deliver amazing customer experiences while also
safeguarding customer data and meeting complex regulatory
requirements."
Microsoft is also seeing a growing number of global system
integrators building out financial-service-specific solutions on
top of Microsoft Dynamics CRM to deliver industry-specific
solutions tailored to the needs of banking organizations.
"With banks confronted by the realities of the new digital
customer, we certainly see a large opportunity for the joint value
of Avanade with Microsoft in the CRM space for banking," said
Ashish Kumar, chief growth, Avanade.
"With its extensible platform and security model, Microsoft
Dynamics CRM is well suited for the banking industry. We've been
able to help numerous banking organizations drive customer
profitability and operational efficiency through our longstanding
alliance. We continue to work closely with Microsoft on
banking-specific solutions and best practices based on Microsoft
Dynamics CRM that will help banks meet the ever-changing needs of
customers in the digital era."
RBS-NatWest is a great example of a banking organization putting
the customer at the center of its business with Microsoft
Dynamics CRM.
"Knowledge is powerful — especially when creating a tailored
banking experience for business customers," said David
Russell, head of CRM services, RBS-NatWest. "NatWest
Business Banking uses Microsoft Dynamics CRM, providing its
employees with a unified and highly detailed customer view. With it
the team can consistently deliver highly relevant, effective
interactions with every customer, which ultimately helps them
achieve their business ambitions. Microsoft Dynamics CRM unites
teams, saves time and helps NatWest make customers happy. With
Microsoft Dynamics CRM, RBS-NatWest has achieved more than 95
percent user adoption, better connected teams and more valued
customer service."
Citibank, a worldwide leading financial institution, uses
Microsoft Dynamics CRM for its private banking operations across
three continents.
"Our technology team considered Microsoft Dynamics CRM and found
that it was everything we wanted and more. Most important, it could
serve as a global solution and integrate with the platform we were
currently using," said Dena
Brumpton, global chief operating officer, Citi Private Bank.
"We can deliver solutions to our clients in a much more relevant
way because we understand their needs. We know what they're
interested in and what their preferences are, which means we can
target them better. As well, Microsoft Dynamics CRM makes it easy
to be compliant with regulatory requirements in each
jurisdiction."
The Saudi Investment Bank, a leading banking institution in the
Persian Gulf, decided to employ Microsoft Dynamics CRM to drive
growth in its recently created retail banking operations.
"The figures speak for themselves. Microsoft Dynamics CRM has
helped us drive up our overall bank revenue, dramatically increase
our market share in consumer loans, increase our conversion and win
rates, and, most important, increase our customer satisfaction,"
said Suliman Abduaziz Al-Obaid, general manager-IT and Shared
Services, The Saudi Investment Bank. "It is clearly a powerful tool
and easier to implement than other CRM solutions. We needed to
improve turnaround time and streamline processes, and Microsoft
Dynamics CRM helps us do exactly that."
More than just a customer management solution, Microsoft
Dynamics CRM also provides financial service organizations with a
flexible development framework, something Maybank experienced
firsthand. Maybank, winner of the Asian Banker Risk Management
Technology Award, uses Microsoft Dynamics CRM to better manage risk
and improve efficiencies.
"We were able to use the flexible platform of Microsoft Dynamics
CRM not just for customer management but also for risk management
and contract management," said Herbert Poh
Cher Hian, director, Group Finance Strategy and Systems,
Maybank. "Most impressive was how quickly we could develop our
contract management system, deploy it consistently across all
groups, and get our people to use it and dramatically increase
their productivity. Because the Microsoft Dynamics CRM user
interface is so similar to other Microsoft products like Outlook,
our people were able to start using it with little training. And we
are already seeing real business benefits with Microsoft Dynamics
CRM as noted by the 80 percent reduction in contract processing
time."
Leading technology organizations are capitalizing on the
extensible platform of Microsoft Dynamics CRM to better serve the
needs of their banking customers. "Microsoft provides a leading CRM
solution with an extensible platform, which we've used to build a
loan origination solution and will apply to additional
industry-focused solutions," said Anthone
Withers, director and general manager, Integration Services,
HP. "These solutions, combined with a broad portfolio of IT and
consulting services and deep industry expertise, allow us to
holistically address the business needs of our financial services
customers."
With more than 40,000 customers and 4.25 million users,
Microsoft Dynamics CRM provides financial service institutions with
a customer-first design philosophy and seamless integration with
other productivity applications such as Microsoft Outlook,
Microsoft Office 365, SharePoint and Lync. Microsoft Dynamics CRM
customers and prospects can learn more about Microsoft Dynamics CRM
in the financial services space at
http://www.microsoft.com/en-us/dynamics/crm-financial-services.aspx.
In addition, they can follow and engage with the Microsoft Dynamics
CRM community @MSDynamicsCRM,
http://www.twitter.com/msdynamicscrm.
About Microsoft Dynamics
At the heart of every
successful business are the people who make things happen.
Microsoft Dynamics designs modern business solutions that empower
individuals with intuitive tools that allow them to do their best
work. Our proactive, easy-to-use business applications adapt to the
way people and systems work, enabling businesses to rapidly deploy
and be forward-looking in an ever-changing world.
About Microsoft
Founded in 1975, Microsoft (Nasdaq
"MSFT") is the worldwide leader in software, services, devices and
solutions that help people and businesses realize their full
potential.
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SOURCE Microsoft Corp.