Avid to Unveil Latest Innovations and New Products at IBC 2016
August 26 2016 - 11:09AM
Avid® (Nasdaq:AVID) today announced that at IBC 2016 (booth
#7.J20), it will unveil several exciting MediaCentral® Platform
innovations, new products and product enhancements to help
customers address their most pressing business challenges and stay
ahead of the competition. This premier annual event for
professionals engaged in the creation, management and delivery of
entertainment and news content worldwide takes place on September
9-13 in Amsterdam.
“In today’s dynamic and rapidly changing media industry, we must
push the limits of technology to help our customers stay ahead of
the game,” said Jeff Rosica, senior vice president and chief sales
& marketing officer, Avid. “At IBC 2016, we will continue to
deliver on our Avid EverywhereTM vision with more innovations that
will help our clients transform media production and distribution
through unprecedented levels of creativity, productivity and
efficiency.”
At Avid’s IBC 2016 press conference on Friday, September 9, Avid
Chairman, President and CEO Louis Hernandez, Jr. will unveil new
solutions and technology advancements including:
- MediaCentral Platform and iNEWS® innovations to help news
organizations create powerful, story-centric workflows, while
making complex multiplatform story creation easier, more effective
and efficient
- New product additions and major updates for the Avid NEXISTM
family, the industry’s first and only software-defined storage
platform specifically designed for storing and managing media
- Sports solutions that support Ultra HD/4K production, and offer
powerful sports enhancements and new immersive experiences for
viewers
- New graphics solutions to help organizations better captivate
their audience and define their brand using augmented reality,
unique studio enhancements and awe-inspiring 3D data-driven
graphics
- Innovations in sound, with more connected, more affordable
live-sound solutions
- Unprecedented access and choice through the MediaCentral
Platform, the industry’s most open, extensible and tightly
integrated solution and ecosystem that enables more streamlined and
efficient workflows
Avid will also showcase recent product innovations
including:
- MediaCentral | UX Connector for Adobe Premiere Pro
CC - Enabling Adobe Premiere Pro users to connect into
Avid’s production environment through the MediaCentral Platform,
MediaCentral | UX Connector for Adobe Premiere Pro CC enables
Premiere Pro users to collaborate with Avid users at an
unprecedented level, enabling customers to mix and match tools to
fit their workflow needs and budgets.
- Avid Spark - A fast-turnaround live sports
enhancement tool, Avid Spark enables on-air commentators to quickly
draw and add graphics to video content in real time, adding
captivating visual enhancements and giving audiences better visual
insight into key plays, game flow, and analysis.
- Avid PlayMaker - Offering advanced slow-motion
replay and media highlights editing, Avid PlayMaker enhances
productivity and speeds up turnaround times. The new version of
PlayMaker provides streamlined collaboration with Avid NEXIS
software-defined storage. When used with Media | Director, exported
clips and consolidated playlists can be automatically checked into
Interplay® | Production while maintaining all keyword metadata
tagging.
- 4Designer - Graphics authoring software
4Designer provides a complete solution for creating captivating 2D
and 3D motion graphics in a wide range of resolutions, with more
power, speed, and new features in a more modern interface.
- Avid Maestro - A complete on-air graphics
solution that enables broadcasters to quickly and easily manage and
play out stunning, high-resolution graphics and animations, Avid
Maestro now includes the Maestro Media Engine, supporting video
ingest and playout, native user rights management, rich graphics
templates, and efficient repurposing of graphic content – all from
an intuitive user interface.
To follow the action online, stay tuned to Avid’s IBC blog
page.
About AvidThrough Avid Everywhere™, Avid
delivers the industry's most open, innovative and comprehensive
media platform connecting content creation with collaboration,
asset protection, distribution and consumption. Media
organizations and creative professionals use Avid solutions to
create the most listened to, most watched and most loved media
in the world—from the most prestigious and award-winning feature
films, to the most popular television shows, news programs and
televised sporting events, as well as a majority of today’s most
celebrated music recordings and live concerts. Industry leading
solutions include Pro Tools®, Media Composer®, ISIS®, Avid NEXIS™,
Interplay®, ProSet and RealSet, Maestro, PlayMaker, and Sibelius®.
For more information about Avid solutions and services,
visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2016 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, iNEWS, Interplay, ISIS, AirSpeed,
MediaCentral, Media Composer, Avid NEXIS, Pro Tools, and Sibelius
are trademarks or registered trademarks of Avid Technology, Inc. or
its subsidiaries in the United States and/or other countries. The
Interplay name is used with the permission of the Interplay
Entertainment Corp. which bears no responsibility for Avid
products. All other trademarks are the property of their respective
owners. Product features, specifications, system requirements and
availability are subject to change without notice.
PR Contact:
Avid
Amy Paladino
amy.paladino@avid.com
617-733-5121
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