Avid Everywhere Accelerates Production and Enhances Collaboration at MediaCorp, Singapore's Largest Broadcaster
September 21 2015 - 8:46PM
IBC (Hall 7, Booth #J20) -- Avid® (Nasdaq:AVID)
today announced that MediaCorp, the largest broadcaster in
Singapore, recently embraced Avid Everywhere™ and adopted a
complete end-to-end production infrastructure made up of solutions
built upon the Avid MediaCentral™ Platform. The new workflow will
enable MediaCorp to produce content more collaboratively, deliver
media to multiple platforms and channels, and improve operational
efficiency.
"Avid solutions provide an integrated environment that enables
us to reduce production bottlenecks and improve overall turnaround
time," said Norraine Yusof, Senior Vice President of Campus
Technology Development, at MediaCorp. "We have been able to
integrate multiple legacy systems, giving our content creators a
single user-interface while creating a platform-based approach for
promoting an open and collaborative production environment."
MediaCorp operates seven television channels and 13 radio
stations, making it challenging to efficiently manage the massive
amount of media generated. Previously, a disconnected
infrastructure made sharing files and projects a cumbersome
process. MediaCorp chose to implement an integrated, end-to-end
Avid workflow that would enable productions teams to collaborate
more easily and produce content faster.
"To thrive in today's competitive industry, it's essential for
media enterprises like MediaCorp to improve productivity and reduce
operational costs," said Kyle Kim-Hays, Senior Vice President and
Chief Marketing Officer at Avid. "By embracing the latest Avid
Everywhere solutions, MediaCorp is able to improve content
production, streamline multi-platform distribution, and operate
more efficiently across the board."
Avid partner, Qvest Media, was commissioned to conduct the
workflow and systems design, lead the overall installation, and
serve as master systems integrator for the MediaCorp
implementation.
The new workflow features advanced media management solutions
from the Avid Media Suite, including a fully centralized Interplay®
| Production media asset management system that enables more than
160 team members in different departments to easily collaborate,
share media, and work on projects simultaneously. Avid MediaCentral
| UX, the cloud-based, web front-end to the Avid MediaCentral
Platform, provides a browser-based single user interface for
interaction across the entire production process.
To effectively store, archive, and monetize a massive amount of
content, the network deployed cutting-edge media storage solutions
from the Avid Storage Suite. By storing all of their media on a
fully integrated and connected Avid ISIS® shared storage system,
production teams can quickly find assets, edit media, and share
content.
MediaCorp creative teams are using industry-leading audio and
video solutions from the Avid Artist Suite to create the
highest-quality content. Media Composer® video editing software
with Avid Resolution Independence gives video production teams the
ability to acquire, edit, and deliver content in any format and
resolution, from 4K and beyond.
Pro Tools® helps MediaCorp audio teams create mixes for radio
commercials, promo trailers, audio post-production, and more. The
64-bit audio engine architecture in Pro Tools 12 enables mixers to
handle massive projects without straining computer resources.
Finally, Pro Tools | S6 control surfaces provide audio mixers with
the flexible workflows and precision control they need to manage
complex sessions and deliver mixes with faster turnaround time.
About Avid
Through Avid Everywhere™, Avid delivers the industry's most
open, innovative and comprehensive media platform, connecting
content creation with collaboration, asset protection, distribution
and consumption. Media organizations and creative professionals use
Avid solutions to create the most listened to, most watched and
most loved media in the world—from the most prestigious and
award-winning feature films, to the most popular television shows,
news programs and televised sporting events, as well as a majority
of today's most celebrated music recordings and live concerts.
Industry leading solutions include Pro Tools®, Media Composer®,
ISIS®, Interplay®, ProSet and RealSet, Maestro, PlayMaker, and
Sibelius®. For more information about Avid solutions and services,
visit www.avid.com, connect with Avid on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.
© 2015 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, iNEWS, Interplay, ISIS, Media Composer, Pro
Tools, and Sibelius are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or
other countries. The Interplay name is used with the permission of
the Interplay Entertainment Corp. which bears no responsibility for
Avid products. All other trademarks are the property of their
respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
CONTACT: PR Contact:
Avid
Amy Paladino
amy.paladino@avid.com
617-733-5121
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