Avid Announces Flexible Licensing in Pro Tools, Avid Cloud Collaboration, and New Services in the Avid Marketplace
January 22 2015 - 2:02PM
NAMM (Hall A, Booth #6400) -- Avid® (Nasdaq: AVID)
today announced Pro Tools® 12, the next generation of the
industry-standard digital audio software. Featuring new flexible
licensing options, Pro Tools 12 delivers on Avid's commitment to
customer choice, a key element of Avid Everywhere™. The company
also announced new innovations to support artist collaboration and
content distribution with Avid Cloud Collaboration and new services
in the Avid Marketplace.
"These new innovations demonstrate our commitment to providing
audio customers with the choice, power, and flexibility they need
to create the highest quality music and audio," said Chris Gahagan,
senior vice president of Products and Technology at Avid. "With Pro
Tools 12, audio professionals can now access the software in more
ways than ever. They can find new talent and plugins, and get wide
exposure for their work via the Avid Marketplace. And with the
upcoming Avid Cloud Collaboration, customers will be able to
create, connect, and collaborate in unprecedented new ways."
Flexible Licensing Options in Pro Tools 12
Pro Tools 12 delivers new flexible licensing options, allowing
customers to subscribe by as little as $29.99 per month, or to buy
it outright. With these new options, users can stay current with
future software updates and innovations as soon as they are
released via the cloud, at no additional charge. This flexible
licensing now provides artists with access to the same tools used
by the top industry pros, at a price point they can afford.
Avid Cloud Collaboration
Avid Cloud Collaboration, initially to be accessed by Pro Tools
users with others to follow, is a groundbreaking set of
collaboration capabilities that enable artists to compose, record,
edit, and mix sessions working with other Pro Tools users in the
cloud, as if they are all together in the same studio. They simply
invite other artists to collaborate on a session using built-in
chat, or find new collaborators through the new Avid Marketplace
Artist Community. If the person they want to work with doesn't
already have Pro Tools, they can simply download Pro Tools | First
to start working together immediately.
Key benefits and features of Avid Cloud Collaboration for Pro
Tools include:
- Secure and hassle-free setup: Post sessions to
your own cloud storage space and invite others to collaborate
- Fully integrated collaboration: Work on the
same session at the same time or create offline and share updates
directly within Pro Tools
- Comprehensive workflows: Share audio and MIDI
tracks, edits, mix changes, automation, and more
- Simplified project and media management: Keep
track of all contributors and version changes with automatic and
fully customizable metadata tagging
- Built-in communication tools: Engage with
collaborators through text or video chat directly from within Pro
Tools
Avid Marketplace
The Avid Marketplace invites Pro Tools users to engage in a
community of artists, acquire new plug-ins and apps as they need
them, and easily store and share their work on a global
platform.
The Avid Marketplace enables artists and professionals to:
- Find new talent and start new collaborations:
With the Artist Community, any media professional and organization
can search for the skills and specialties they need on a project,
and start a working relationship.
- Get plug-ins and apps immediately: With the
Avid App Store, artists can find and immediately download the
latest plug-ins and applications directly from within their
creative tools.
- Store and share their work with the world: The
Avid Content Marketplace provides a new channel for artists to
monetize their work by sharing it with a wide network of potential
purchasers – with all licensing and rights agreements worked out
through automatic templates.
Avid also announced that 17 new plug-ins and nine new plug-in
bundles are now available in the Avid Marketplace and as in-app
purchases in Pro Tools. There are now over 60 Avid plug-ins and
bundles available for in-app purchase for Pro Tools | First, Pro
Tools, and Pro Tools | HD. The new bundles include:
- Eleven Effects Bundle — A collection of 17
Avid AAX Native, DSP and AudioSuite 64-bit plug-in effects modeled
after circuitry and design of many popular analog "stomp-box"
guitar effects.
- Pro Series Bundle — Includes all five of the
popular Avid Pro Series processors in AAX Native, DSP and
AudioSuite 64-bit format as a single bundle at over 50%
savings.
- First Distortion Bundle, First Reverb
Delay Bundle, First Guitar Bass Bundle,
First Modulation Bundle, First EQ Dynamics
Bundle, First AIR Effects Bundle, and First Air
Instruments Bundle — Include selections from the new
Eleven Effects and other Avid plug-ins, allowing Pro Tools | First
users to access the professional creative tools they need to create
richer sounding, more complex mixes.
Availability and Pricing
Pro Tools software subscription and licensing options will be
available in February 2015.
- Pro Tools software monthly subscription (one-month license
subscription with updates and support) starts at $29.99/month
- Pro Tools software annual upgrade plan (12 months of updates
and support) starts at $199
- Pro Tools software annual subscription (12-month license
subscription with updates and support) starts at $299
- Perpetual licenses for Pro Tools software (includes 12 months
of updates and support) start at $899
The new plug-ins and bundles are now available as in-app
purchases within Pro Tools via the Avid Marketplace.
About Avid
Through Avid Everywhere™, Avid delivers the industry's most
open, innovative and comprehensive media platform connecting
content creation with collaboration, asset protection, distribution
and consumption for the most listened to, most watched and most
loved media in the world—from the most prestigious and
award-winning feature films, music recordings, and television
shows, to live concerts and news broadcasts. Industry leading
solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®,
and Sibelius®. For more information about Avid solutions and
services, visit www.avid.com, connect with Avid on Facebook,
Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2015 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, iNEWS, Interplay, ISIS, Media Composer, Pro
Tools, and Sibelius are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or
other countries. The Interplay name is used with the permission of
the Interplay Entertainment Corp. which bears no responsibility for
Avid products. All other trademarks are the property of their
respective owners.
CONTACT: PR Contact:
Avid
Sara Griggs
sara.griggs@avid.com
310.821.0801
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