Avid Announces Connectivity Partner Innovations
April 15 2015 - 8:00AM
New products and services integrate
seamlessly with the Avid MediaCentral Platform, enabling media
professionals to connect more collaboratively, powerfully and
profitably
NAB (Booth #SU902) -- Avid® (Nasdaq:AVID) today
announced a range of new and upcoming innovations for the Avid
MediaCentral Platform, developed by Avid partners using the Avid
Connectivity Toolkit. As leading technology companies create
solutions integrated into the Avid MediaCentral Platform, the
momentum of Avid Everywhere™ continues to build in the media
industry. These latest innovations focus on helping individual
artists and creative teams connect and create more collaboratively,
powerfully, and profitably.
"The Avid Connectivity Partner Program delivers on the openness
of Avid Everywhere and gives media professionals the flexibility to
more easily integrate third-party products into their workflow,"
said Chris Gahagan, senior vice president of Products and
Technology at Avid. "Hundreds of third-party products developed by
many of the world's leading technology partners have either already
been delivered or are in the process of being certified for the
platform."
The Avid Connectivity Partner Program gives developers access to
the resources, documentation, certification, and services they need
to create products and solutions that integrate with the Avid
MediaCentral Platform ecosystem and sell them in the Avid
Marketplace. New partner offerings include:
- Increased flexibility for live sound
production—Media networking manufacturer Audinate® has
joined the Avid Connectivity Partner Program, further expanding the
partner ecosystem of the Avid MediaCentral Platform. Audinate is
currently working with Avid to develop a new Dante option card for
the Avid VENUE | S6L live sound system, which will provide
customers with additional flexibility for connecting to a wide
range of devices and networks.
- Anti-piracy media security, for
everyone—Leading digital security specialist Fortium
Technologies® is partnering with Avid to make anti-piracy media
security available to all. Fortium MediaSeal® file encryption will
be integrated into Avid Artist Suite solutions and sold through
Avid channels, helping artists and creative teams to protect their
valuable media assets against leaks caused by hacking, piracy, or
accidental distribution.
- Faster, easier creation of Dolby Atmos mixes in Pro
Tools—Avid and Dolby announced plans to streamline editing
and mixing workflows across Pro Tools® software and Avid Pro Mixing
solutions by developing deeper integration of Dolby Atmos in Pro
Tools. The development of native Dolby Atmos metadata integration
in Pro Tools will enable audio engineers to create immersive,
detailed mixes faster and more easily.
- Powerful, integrated high-resolution video
production—Avid and Blackmagic Design have partnered to
help video professionals meet the growing demands of high-res video
production by introducing Avid Artist | DNxIO. Delivering complete
hd and hi-res ingest and monitoring and the stunning images and
efficient functionality of Avid DNxHR, Artist | DNxIO is a powerful
and integrated high-resolution video production system that
combines best-in-class hardware by Blackmagic Design with the
industry's preeminent Media Composer® video editing software.
- Streamlined music score composition—Avid
announced that the new Sibelius® music composition software
enhances and streamlines music composition with optimization for
the Microsoft Surface Pro 3 tablet, touch gestures.
- Easy access to tested and certified audio plug-ins for
VENUE and Pro Tools—Avid and Waves® are working to bring
support for Waves plug-ins to Avid VENUE | S6L through Waves
SoundGrid®, enabling customers to easily integrate tested and
certified 3rd party technology into their workflow. Additionally,
Waves will be offering customers easy access to their plug-ins
through the Avid Marketplace, underscoring the growing momentum of
Avid Marketplace adoption.
About Avid
Through Avid Everywhere™, Avid delivers the industry's
most open, innovative and comprehensive media platform connecting
content creation with collaboration, asset protection, distribution
and consumption for the most listened to, most watched and most
loved media in the world—from the most prestigious and
award-winning feature films, music recordings, and television
shows, to live concerts and news broadcasts. Industry leading
solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®,
and Sibelius®. For more information about Avid solutions and
services, visit www.avid.com, connect with Avid
on Facebook, Instagram, Twitter, YouTube, LinkedIn, or
subscribe to Avid Blogs.
© 2015 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, iNEWS, Interplay, ISIS, Media Composer, Pro
Tools, and Sibelius are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or
other countries. The Interplay name is used with the permission of
the Interplay Entertainment Corp. which bears no responsibility for
Avid products. All other trademarks are the property of their
respective owners. All announcements of products and enhancements
are made on a when and if available basis.
CONTACT: PR Contact:
Avid
Sara Griggs
sara.griggs@avid.com
+1.310.907.6909
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