SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549


FORM 8-K/A
Amendment No. 1

CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934

Date of report (Date of earliest event reported):
December 8, 2014

ALLIANCE DATA SYSTEMS CORPORATION
(Exact Name of Registrant as Specified in Charter)



DELAWARE
 
001-15749
 
31-1429215
(State or Other Jurisdiction
 
(Commission
 
(IRS Employer
of Incorporation)
 
File Number)
 
Identification No.)



7500 DALLAS PARKWAY, SUITE 700
PLANO, TEXAS 75024
(Address and Zip Code of Principal Executive Offices)

(214) 494-3000
(Registrant's Telephone Number, including Area Code)

NOT APPLICABLE
(Former name or former address, if changed since last report)



Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the Registrant under any of the following provisions:

[     ]
 
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
     
[     ]
 
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
     
[     ]
 
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
     
[     ]
 
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))


Explanatory Note:
On December 10, 2014, Alliance Data Systems Corporation ("Alliance Data") filed with the Securities and Exchange Commission a Current Report on Form 8-K (the "Original Form 8-K") regarding the completion of the acquisition of Conversant, Inc., a Delaware corporation ("Conversant"), pursuant to the terms of that certain Agreement and Plan of Merger, dated as of September 11, 2014 (the "Merger Agreement"), by and among Alliance Data, Conversant and Amber Sub LLC, a Delaware limited liability company and a wholly-owned subsidiary of Alliance Data (the "Merger Sub"). At the effective time, as defined in the Merger Agreement, Conversant merged with and into the Merger Sub, with the Merger Sub continuing as the surviving entity and a direct wholly-owned subsidiary of Alliance Data (the "Merger").

This Current Report on Form 8-K/A amends Item 9.01 of the Original Form 8-K to present certain unaudited pro forma financial information in connection with the Merger, which unaudited pro forma financial information is filed as an exhibit hereto.

Item 9.01.  Financial Statements and Exhibits.

Pro Forma Financial Information

The unaudited pro forma combined balance sheet as of September 30, 2014 as if the Merger occurred on September 30, 2014, and the unaudited pro forma combined statements of operations for the nine months ended September 30, 2014 and the year ended December 31, 2013 as if the Merger occurred on January 1, 2013, are filed as Exhibit 99.1 to this Current Report on Form 8-K/A and are incorporated herein by reference.
 
Financial Statements of Businesses Acquired
 
Financial statements of Conversant are not required to be provided with the filing of this Current Report on Form 8-K/A.

(d) Exhibits

Exhibit No.
 
Document Description
     
99.1
 
Unaudited pro forma combined balance sheet as of September 30, 2014 as if the Merger occurred on September 30, 2014, and the unaudited pro forma combined statements of operations for the nine months ended September 30, 2014 and the year ended December 31, 2013 as if the Merger occurred on January 1, 2013.



SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.


 
Alliance Data Systems Corporation
 
         
Date: January 20, 2015
By:
 
/s/ Charles L. Horn
 
     
Charles L. Horn
 
     
Executive Vice President and
 
     
Chief Financial Officer
 



EXHIBIT INDEX


Exhibit No.
 
Document Description
     
99.1
 
Unaudited pro forma combined balance sheet as of September 30, 2014 as if the Merger occurred on September 30, 2014, and the unaudited pro forma combined statements of operations for the nine months ended September 30, 2014 and the year ended December 31, 2013 as if the Merger occurred on January 1, 2013.





UNAUDITED PRO FORMA CONDENSED COMBINED FINANCIAL STATEMENTS
On December 10, 2014, Alliance Data completed the acquisition of Conversant, Inc. ("Conversant") pursuant to the terms of the agreement and plan of merger, dated as of September 11, 2014, for a total consideration of $2.3 billion.  Alliance Data paid approximately $991.5 million in cash and issued approximately 4.6 million shares of Alliance Data common stock to former stockholders of Conversant. Alliance Data paid holders of Conversant common stock consideration valued at $35.00 per share, subject to the terms and conditions of the merger agreement, based upon the closing price of Alliance Data common stock.  The closing price of Alliance Data common stock was calculated using the volume weighted average price per share of Alliance Data common stock on the New York Stock Exchange, or the NYSE, for the consecutive period of fifteen trading days ending on December 8, 2014, which we refer to as the Parent Closing Trading Price.  Each outstanding share of Conversant common stock was exchanged for consideration consisting of (i) 0.07037 shares of Alliance Data common stock and (ii) an amount in cash such that the total consideration per share equals $35.00. The calculation of estimated consideration is as follows:

 
 
 
(In thousands, except
per share data)
 
Number of Conversant shares eligible for merger consideration  
     
65,491
 
Consideration per share  
 
 
$
35.00
 
Total estimated consideration  
 
 
$
2,292,197
 
           
Number of Conversant shares eligible for merger consideration
 
   
65,491
 
Per Share Cash Consideration  
 
 
$
15.14
 
Estimated cash consideration  
 
 
$
991,521
 
         
Number of Conversant shares eligible for merger consideration  
     
65,491
 
Fixed exchange ratio per share  
     
0.070370
 
Total estimated Alliance Data shares issued  
     
4,609
 
Parent Closing Trading Price  
 
 
$
282.23
 
Estimated equity consideration  
 
 
$
1,300,676
 
         
In December 2014, Alliance Data amended its 2013 credit facility, increasing the term loans issued by $1.4 billion and extending the maturity from July 2018 to December 2019.  The net proceeds from this amendment were used to repay a portion of the outstanding indebtedness under our revolving credit facility and to fund the cash consideration in the merger.
The unaudited pro forma condensed combined balance sheet gives effect to the merger and the credit facility amendment, as if both had occurred as of September 30, 2014, while the unaudited pro forma condensed combined statements of income for the nine months ended September 30, 2014 and the year ended December 31, 2013 give effect to the merger as if it occurred on January 1, 2013.
The historical consolidated financial information has been adjusted in the unaudited pro forma condensed combined financial statements to give effect to pro forma events that are (1) directly attributable to the merger, (2) factually supportable, and (3) with respect to the statements of operations, expected to have a continuing impact on the combined results of Alliance Data and Conversant. These unaudited pro forma condensed combined financial statements do not give effect to anticipated synergies, integration costs or nonrecurring transaction costs which result directly from the merger. Further, because the tax rate used for these pro forma financial statements is an estimated statutory tax rate, it will likely vary from the actual effective rate in periods subsequent to completion of the transaction, and no adjustment has been made to the unaudited pro forma condensed combined financial information as it relates to limitations on the ability to utilize deferred tax assets, such as those related to net operating losses and tax credit carryforwards, as a result of the transaction.
The following unaudited pro forma condensed combined financial statements give effect to the merger under the acquisition method of accounting in accordance with Financial Accounting Standards Board ("FASB") Accounting Standard Topic 805, Business Combinations ("ASC 805"), with Alliance Data treated as the acquirer. As of the date of this filing, Alliance Data has not completed the detailed valuation work necessary to arrive at the required estimates of the fair value of the Conversant assets to be acquired and the liabilities to be assumed and the related allocation of purchase price, nor has it identified all adjustments necessary to conform Conversant's accounting policies to Alliance Data's accounting policies. Accordingly, the accompanying purchase price allocation is preliminary and is subject to further adjustments. Differences between these preliminary estimates and the final purchase price allocation amounts will occur and these differences could have a material impact on the accompanying unaudited pro forma condensed combined financial statements.

These unaudited pro forma condensed combined financial statements are for informational purposes only. They do not purport to indicate the results that would actually have been obtained had the merger been completed on the assumed date or for the periods presented, or which may be realized in the future. A final determination of the fair value of Conversant's assets and liabilities will be based on the actual net tangible and intangible assets and liabilities of Conversant that existed as of December 10, 2014.

1

Unaudited Pro Forma Condensed Combined Balance Sheet
September 30, 2014
   
Alliance Data
   
Conversant
     
Amendment to
Credit Facility
     
Acquisition
Pro Forma
Adjustments
       
Pro Forma
Combined
 
   
(In thousands)
 
Cash and cash equivalents  
 
$
634,824
 
$
66,051
     
$
1,206,317
(c) 
 
$
(1,046,521)
(j) 
   
 
 
$
860,671
 
Trade receivables, net  
   
455,064
     
132,838
       
       
             
587,902
 
Credit card and loan receivables
                                                   
Credit card receivables – restricted for securitization investors
   
7,214,380
     
       
       
             
7,214,380
 
Other credit card and loan receivables  
   
2,080,465
     
       
       
             
2,080,465
 
Total credit card and loan receivables  
   
9,294,845
     
       
       
             
9,294,845
 
Allowance for loan loss  
   
(511,354)
 
   
       
       
             
(511,354)
 
Credit card and loan receivables, net  
   
8,783,491
     
       
       
             
8,783,491
 
Loan receivables held for sale  
   
70,588
     
       
       
             
70,588
 
Deferred tax asset, net  
   
200,094
     
6,056
       
       
             
206,150
 
Other current assets  
   
728,327
     
35,251
(a) 
 
   
       
(1,909)
(d) 
   
 
   
761,669
 
Redemption settlement assets, restricted  
   
529,037
     
       
       
             
529,037
 
Total current assets  
   
11,401,425
     
240,196
       
1,206,317
       
(1,048,430)
     
 
     
11,799,508
 
Property and equipment, net  
   
337,717
     
27,421
       
       
             
365,138
 
Deferred tax asset, net  
   
2,609
     
331
       
       
             
2,940
 
Cash collateral, restricted  
   
36,576
     
       
       
             
36,576
 
Intangible assets, net  
   
752,614
     
39,586
       
       
898,514
(e) 
       
1,690,714
 
Goodwill  
   
2,245,782
     
402,254
       
       
1,268,518
(f) 
       
3,916,554
 
Other non-current assets  
   
416,552
     
2,027
       
23,683
(c) 
   
             
442,262
 
Total assets  
 
$
15,193,275
   
$
711,815
     
$
1,230,000
     
$
1,118,602
           
$
18,253,692
 
                                                     
Accounts payable  
   
318,798
     
108,015
       
       
             
426,813
 
Accrued expenses  
   
553,873
     
       
       
24,250
(g) 
       
578,123
 
Deposits  
   
2,066,815
     
       
       
             
2,066,815
 
Non-recourse borrowings of consolidated securitization entities
   
1,268,750
     
       
       
             
1,268,750
 
Current debt  
   
78,537
     
       
       
             
78,537
 
Other current liabilities  
   
210,053
     
6,691
       
       
(1,354)
(h)
       
215,390
 
Deferred revenue  
   
873,332
     
       
       
             
873,332
 
Deferred tax liability, net  
   
19
     
       
       
             
19
 
Total current liabilities  
   
5,370,177
     
114,706
       
       
22,896
             
5,507,779
 
Deferred revenue  
   
164,835
     
       
       
             
164,835
 
Deferred tax liability, net  
   
362,236
     
4,818
       
       
362,107
(i) 
       
729,161
 
Deposits  
   
1,660,990
     
       
       
             
1,660,990
 
Non-recourse borrowings of consolidated securitization entities
   
3,183,166
     
       
       
             
3,183,166
 
Long-term and other debt  
   
2,878,498
     
55,000
       
1,230,000
(c) 
   
(55,000)
(j)
       
4,108,498
 
Other liabilities  
   
175,279
     
32,714
(b) 
 
   
       
             
207,993
 
Total liabilities  
   
13,795,181
     
207,238
       
1,230,000
       
330,003
             
15,562,422
 
                                                     
Commitments and contingencies  
                                                   
Redeemable non-controlling interest  
   
317,423
     
       
       
             
317,423
 
                       
                           
Stockholders' equity  
   
1,080,671
     
504,577
       
       
788,599
(k) 
       
2,373,847
 
Total stockholders' equity  
   
1,080,671
     
504,577
       
       
788,599
             
2,373,847
 
                                                     
Total liabilities and stockholders' equity  
 
$
15,193,275
   
$
711,815
     
$
1,230,000
     
$
1,118,602
           
$
18,253,692
 
                                                     
 
 
See accompanying notes to Unaudited Pro Forma Condensed Combined Financial Statements
2

Unaudited Pro Forma Condensed Combined Statements of Income
Nine Months Ended September 30, 2014
   
Historical
   
Conversant
 
Reclassifications
     
Pro Forma Adjustments
     
Pro Forma
Combined
 
   
(In thousands, except per share data)
 
Revenues
                         
Transaction  
 
$
251,390
   
$
 
 
 
$
     
$
     
$
251,390
 
Redemption  
   
744,658
     
       
       
       
744,658
 
Finance charges, net  
   
1,672,339
     
       
       
       
1,672,339
 
Database marketing fees and direct marketing services
   
1,021,813
     
421,606
       
       
       
1,443,419
 
Other revenue  
   
126,991
     
       
       
       
126,991
 
Total revenue  
   
3,817,191
     
421,606
       
       
       
4,238,797
 
                                               
Operating Expenses
                                             
Cost of operations (exclusive of depreciation and amortization disclosed separately below)
   
2,323,210
     
270,588
(l)
   
(13,330)
(m)
 
   
       
2,580,468
 
Provision for loan loss  
   
281,811
     
       
       
       
281,811
 
General and administrative  
   
101,498
     
57,124
       
(3,474)
(m)
     
       
155,148
 
Depreciation and other amortization  
   
79,555
     
       
9,539
(m)      
       
89,094
 
Amortization of purchased intangibles  
   
145,144
     
11,750
       
7,265
(m)
   
106,730
(n)
     
270,889
 
Total operating expenses  
   
2,931,218
     
339,462
       
       
106,730
       
3,377,410
 
Operating income  
   
885,973
     
82,144
       
       
(106,730)
   
 
     
861,387
 
Securitization funding costs  
   
67,974
     
       
       
           
67,974
 
Interest expense on deposits  
   
25,526
     
       
       
           
25,526
 
Interest expense on long-term and other debt, net  
   
98,643
     
(1,399)
 
     
       
19,135
(o)
     
116,379
 
Total interest expense  
   
192,143
     
(1,399)
 
     
       
19,135
           
209,879
 
Income before income tax  
   
693,830
     
83,543
       
       
(125,865)
   
 
     
651,508
 
Provision for income taxes  
   
253,946
     
36,584
       
       
(48,584)
(p)   
 
   
241,946
 
Income from continuing operations  
 
$
439,884
   
$
46,959
 
 
 
$
     
$
(77,281)
   
 
   
$
409,562
 
Less: Income from continuing operations attributable to non-controlling interest
   
803
     
       
       
           
803
 
Income from continuing operations attributable to common stockholders
 
$
439,081
   
$
46,959
 
 
 
$
     
$
(77,281)
       
$
408,759
 
                                                   
                                                   
Income from continuing operations attributable to common stockholders per share:
                                                 
Basic  
 
$
7.98
   
$
0.71
                             
$
6.86
 
Diluted  
 
$
6.98
   
$
0.70
                             
$
6.06
 
                                                   
Weighted average shares:
                                                 
Basic  
   
54,998
     
65,691
                 
4,609
(q)
     
59,607
 
Diluted  
   
62,887
     
67,160
                 
4,609
(q)
     
67,496
 
See accompanying notes to Unaudited Pro Forma Condensed Combined Financial Statements
3

Unaudited Pro Forma Condensed Combined Statements of Income
Year Ended December 31, 2013
   
Historical
   
Conversant
       
Reclassifications
     
Pro Forma Adjustments
       
Pro Forma
Combined
 
   
(In thousands, except per share data)
 
Revenues
                             
Transaction  
 
$
329,027
   
$
       
$
     
$
       
$
329,027
 
Redemption  
   
587,187
     
         
       
         
587,187
 
Finance charges, net  
   
1,956,654
     
         
       
         
1,956,654
 
Database marketing fees and direct marketing services
   
1,289,356
     
573,121
         
       
         
1,862,477
 
Other revenue  
   
156,839
     
         
       
         
156,839
 
Total revenue  
   
4,319,063
     
573,121
         
       
         
4,892,184
 
                                                   
Operating Expenses
                                                 
Cost of operations (exclusive of depreciation and amortization disclosed separately below)
   
2,549,159
     
326,988
(1)
   
 
   
(15,870)
(m)
   
         
2,860,277
 
Provision for loan loss  
   
345,758
     
             
       
         
345,758
 
General and administrative  
   
109,115
     
63,143
             
(4,336)
(m)
     
         
167,922
 
Depreciation and other amortization  
   
84,291
     
             
12,263
(m)
     
         
96,554
 
Amortization of purchased intangibles  
   
131,828
     
15,208
             
7,943
(m)
   
144,509
(n)
       
299,488
 
Total operating expenses  
   
3,220,151
     
405,339
             
       
144,509
         
3,769,999
 
Operating income  
   
1,098,912
     
167,782
             
       
(144,509)
           
1,122,185
 
Securitization funding costs  
   
95,326
     
             
       
             
95,326
 
Interest expense on deposits  
   
29,111
     
             
       
             
29,111
 
Interest expense on long-term and other debt, net  
   
181,063
     
25,180
             
       
25,509
(o)
       
231,752
 
Total interest expense  
   
305,500
     
25,180
             
       
25,509
             
356,189
 
Income before income tax  
   
793,412
     
142,602
             
       
(170,018)
           
765,996
 
Provision for income taxes  
   
297,242
     
52,160
             
       
(65,627)
(p)        
283,775
 
Income from continuing operations  
 
$
496,170
   
$
90,442
           
$
     
$
(104,391)
     
 
   
$
482,221
 
Less: Income from continuing operations attributable to non-controlling interest
   
     
             
       
             
 
Income from continuing operations attributable to common stockholders
 
$
496,170
   
$
90,442
           
$
     
$
(104,391)
         
$
482,221
 
                                                           
Income from continuing operations attributable to common stockholders per share:
                                                         
Basic  
 
$
10.09
   
$
1.25
                                     
$
8.96
 
Diluted  
 
$
7.42
   
$
1.22
                                     
$
6.75
 
                                                           
Weighted average shares:
                                                         
Basic  
   
49,190
     
72,376
                       
4,609
(q)
       
53,799
 
Diluted  
   
66,866
     
74,122
                       
4,609
(q)
       
71,475
 

See accompanying notes to Unaudited Pro Forma Condensed Combined Financial Statements
4

Notes to the Unaudited Pro Forma Condensed Combined Financial Statements

1.            Basis of Presentation and Accounting Policies
The merger is reflected in the unaudited pro forma condensed combined financial statements under the acquisition method in accordance with ASC 805, Business Combinations, with Alliance Data treated as the acquirer. Under the acquisition method, the preliminary estimated purchase price allocation is calculated as described in Note 2. In accordance with ASC 805, the assets acquired and the liabilities assumed have been measured at fair value based on various preliminary estimates, and these estimates are subject to change pending further review of the fair value of assets acquired and liabilities assumed. The final amounts recorded for the merger may differ materially from the information presented herein.

The unaudited pro forma condensed combined financial statements were prepared in accordance with GAAP and pursuant to U.S. Securities and Exchange Commission Regulation S-X Article 11, and present the pro forma financial position and results of operations of the combined companies based upon the historical information after giving effect to the merger and adjustments described in these Notes to the Unaudited Pro Forma Condensed Combined Financial Statements. The unaudited pro forma condensed combined balance sheet is presented as if the merger had occurred on September 30, 2014; and the unaudited pro forma condensed combined statements of income for the nine months ended September 30, 2014 and the year ended December 31, 2013 are presented as if the merger had occurred on January 1, 2013.

Certain reclassifications have been made relative to Conversant's historical financial statements to conform to the financial statement presentation of Alliance Data. Such reclassifications are described in further detail in these Notes to the Unaudited Pro Forma Condensed Combined Financial Statements.

2.            Preliminary Purchase Price Allocation
The merger with Conversant will be accounted for in accordance with the acquisition method of accounting. The following preliminary purchase price allocation is based on Alliance Data's preliminary estimates and is allocated among Conversant's tangible and intangible assets and liabilities based on their estimated fair value as of September 30, 2014. The final determination of the purchase price allocation will be based on the fair value of such assets and liabilities as of December 10, 2014. Final determination of the purchase price allocation may be significantly different from the preliminary estimates used in these unaudited pro forma condensed combined financial statements.

Based on the Parent Closing Trading Price, the consideration paid was approximately $2.3 billion. Based upon a preliminary valuation, the total purchase price was allocated to Conversant's assets and liabilities as follows:
 
 
As of September 30, 2014
 
 
(In thousands)
 
Current assets                                                                                                                                          
 
 
$
183,287
 
Deferred tax asset                                                                                                                                          
 
   
331
 
Property and equipment                                                                                                                                          
 
   
27,421
 
Other non-current assets                                                                                                                                          
 
   
2,027
 
Intangible assets                                                                                                                                          
 
   
938,100
 
Goodwill                                                                                                                                          
 
   
1,670,772
 
Total assets acquired                                                                                                                                      
 
   
2,821,938
 
         
Current liabilities                                                                                                                                          
 
   
130,102
 
Deferred tax liability                                                                                                                                          
     
366,925
 
Other non-current liabilities                                                                                                                                          
     
32,714
 
Total liabilities assumed                                                                                                                                      
 
   
529,741
 
         
Net assets acquired                                                                                                                                      
 
 
$
2,292,197
 

5


3.            Pro Forma Adjustments
(a) Included in other current assets are prepaid expenses and other current assets and income taxes receivable, as detailed in Conversant's condensed consolidated balance sheet as of September 30, 2014. Amounts were reclassified to conform to current presentation.
       
 
(In thousands)
 
       
Prepaid expenses and other current assets  
 
 
$
9,023
 
Income taxes receivable  
 
   
26,228
 
Total other current assets  
 
 
$
35,251
 
         
(b) Included in other liabilities, are income taxes payable, less current portion and other non-current liabilities, as detailed in Conversant's condensed consolidated balance sheet as of September 30, 2014. Amounts were reclassified to conform to current presentation.
       
 
(In thousands)
 
       
Income taxes payable, less current portion  
 
 
$
23,342
 
Other non-current liabilities  
 
   
9,372
 
Total other liabilities  
 
 
$
32,714
 
         
(c) In December 2014, Alliance Data amended its 2013 credit facility, increasing the term loans issued by $1.4 billion and extending the maturity from July 2018 to December 2019.  The net proceeds from this amendment were used to repay a portion of the outstanding indebtedness under our revolving credit facility and to fund the cash consideration in the merger. The pro forma adjustments to long-term and other debt, other assets, and cash and cash equivalents are as follows:
   
  (In thousands)
   
Issuance of term notes under the credit facility  
    
$
1,400,000
 
Repayments on Alliance Data's 2013 revolving credit facility  
 
(170,000)
 
Net increase to long-term and other debt  
 
1,230,000
 
       
Debt issuance costs, included in other assets  
 
23,683
 
       
Net proceeds and pro forma adjustment to cash and cash equivalents
$
1,206,317
 
       
 (d) Reflects the pro forma adjustment to other current assets for the write-off of the debt issuance costs associated with Conversant's credit facility which was terminated on or before the closing date in accordance with the terms of the merger agreement.
 
6


(e) Reflects the components of the preliminary estimates of the fair value of intangible assets acquired by Alliance Data upon closing of the merger as follows:
   
Estimated Average Useful Lives (in years)
   
Estimated Fair Value
   
Historical Conversant
   
Pro Forma Adjustments
 
                 
Customer relationships  
   
7
   
$
544,000
   
$
25,749
   
$
518,251
 
Developed technologies  
   
5
     
182,500
     
13,008
     
169,492
 
Publisher network  
   
5
     
140,200
     
     
140,200
 
Database  
   
3
     
63,600
     
     
63,600
 
Trade name  
   
2
     
4,200
     
269
     
3,931
 
Favorable lease  
   
5
     
3,600
     
     
3,600
 
Non-compete covenants  
   
     
     
560
     
(560)
 
Pro forma adjustment to intangible assets  
         
$
938,100
   
$
39,586
   
$
898,514
 
                                 
(f) Reflects the preliminary pro forma adjustment to goodwill, calculated as follows:
     
   
(In thousands)
 
     
Preliminary purchase price  
 
$
2,292,197
 
Less:  Fair value of net assets acquired  
   
621,425
 
Total estimated goodwill  
   
1,670,772
 
Less:  Conversant historical goodwill  
   
402,254
 
Pro forma adjustment to goodwill  
 
$
1,268,518
 

The goodwill to be recognized is attributable to expected synergies and the assembled workforce. In addition, the combination of Alliance Data and Conversant provides scale in display, mobile, video, and social digital channels, and adds important capabilities to Alliance Data's digital messaging platform, Agility Harmony™. The addition of Conversant's Common ID, which is able to recognize individuals across devices (desktop, tablet, mobile), as well as the ability to insource all digital capabilities, enhances Agility Harmony. Conversant's data is also expected to enrich Alliance Data's existing offline and online data set, allowing for more effective targeted marketing programs. The goodwill resulting from the acquisition is not expected to be deductible for tax purposes.

(g) Reflects the pro forma adjustments to accrued expenses as follows (in thousands):
   
Estimated Transaction Costs
   
Incurred for the Nine Months Ended September 30, 2014
   
Pro Forma Adjustments
 
   
(in thousands)
 
Transaction costs expected to be incurred by Conversant
 
$
23,300
   
$
6,550
   
$
16,750
 
Transaction costs expected to be incurred by Alliance Data
   
11,000
     
3,500
     
7,500
 
Pro forma adjustment to intangible assets  
 
$
34,300
   
$
10,050
   
$
24,250
 
                         
Of the combined $34.3 million in estimated transaction costs, $29.8 million relates to investment banker fees and advisory fees as specified in the relevant agreements. The remaining $4.5 million in estimated transaction costs primarily relates to professional fees associated with the merger, including legal, accounting, tax, regulatory filing and printing fees to be paid to third parties based on each party's best estimate.
7


(h) Reflects the adjustment of Conversant's deferred revenue to fair value as follows:
 
Estimated Fair Value
   
Historical
Conversant
   
Pro Forma Adjustment
 
 
(In thousands)
 
             
Deferred revenue  
 
$
   
$
1,354
   
$
(1,354)
 
                         
 
(i) Reflects the estimated impact on deferred taxes resulting from pro forma purchase accounting adjustments at an estimated blended rate of 38.6%. We expect changes to our deferred tax positions, including valuation allowance requirements based on costs associated with the transactions, and the finalization of the purchase price allocation.
 
(j) Reflects pro forma adjustments to cash and cash equivalents and long-term debt and other, as follows:
 
(In thousands)
     
Payment of merger cash consideration                                                                                                                          
 
 
$
(991,521)
(1)
   
 
Repayment of Conversant's line of credit                                                                                                                          
 
   
(55,000)
(2)
   
 
Pro forma adjustment to cash and cash equivalents                                                                                                                            
 
 
$
(1,046,521)
 
       
                 
(1)
Cash consideration per the terms of the merger agreement was determined as follows:
   
(In thousands, except per share amounts)
  
      
Number of Conversant common shares eligible for merger consideration
   
65,491
  
Per share cash consideration  
 
$
15.14
  
Total merger cash consideration  
   
991,521
  
          
Pro forma adjustment to long-term debt and other  
 
$
(55,000)
(2)
            
 
(2)
Under the terms of the merger agreement, on or before the closing date, Conversant's outstanding obligations under its line of credit were repaid and its total revolving loan commitment was canceled.

(k) Represents the elimination of historical stockholders' equity for Conversant and Alliance Data shares issued for consideration.
      
 
(In thousands, except per share amounts)
 
      
Parent Closing Trading Price  
 
$
282.23
 
Fixed exchange ratio  
    
0.070370
 
Implied exchange ratio value  
 
$
19.86
 
Number of Conversant common shares eligible for merger consideration
    
65,491
 
          
Pro forma stockholders' equity
 
$
1,300,676
 
        
Less: historical Conversant stockholders' equity  
 
$
504,577
 
Less: transaction costs expected to be incurred by Alliance Data  
    
7,500
 
Pro forma adjustment to stockholders' equity  
 
$
788,599
 
        

8


(l) Cost of operations for Conversant includes cost of revenue, sales and marketing, and technology as included in their consolidated statements of income. A reconciliation is as follows:
 
 
 
Nine months Ended September 30,
2014
   
Year Ended December 31,
2013
 
 
 
(In thousands)
 
Cost of revenue  
 
$
142,448
   
$
183,282
 
Sales and marketing  
   
77,421
     
88,104
 
Technology  
   
50,719
     
55,602
 
Conversant cost of operations  
 
$
270,588
   
$
326,988
 
                 
 
(m) Represents the reclassification of amortization of acquired developed technologies and websites and depreciation and amortization from cost of revenue and general and administrative to amortization of purchased intangibles and depreciation and amortization to conform to Alliance Data's presentation.
 
 
 
Nine months Ended September 30,
2014
   
Year Ended December 31,
2013
 
 
 
(In thousands)
 
Amortization of acquired developed technology – cost of revenue  
 
$
7,265
   
$
7,943
 
                 
Depreciation and amortization – cost of revenue  
   
6,065
     
7,927
 
Depreciation and amortization – general and administrative
   
3,474
     
4,336
 
Pro forma adjustment to depreciation and amortization  
 
$
9,539
   
$
12,263
 
                 
(n) Reflects pro forma adjustments to amortization of purchased intangibles utilizing the preliminary estimates of the fair value and estimated weighted average lives on a straight line basis as described in note (e) to the unaudited pro forma condensed combined financial statements.
 
Nine months Ended September 30,
2014
   
Year Ended December 31,
2013
 
 
(In thousands)
 
Pro forma amortization of purchased intangibles  
 
$
125,745
   
$
167,660
 
Less: Conversant historical amortization of purchased intangibles  
   
19,015
     
23,151
 
Pro forma adjustment to depreciation and amortization  
 
$
106,730
   
$
144,509
 
9


(o) Reflects pro forma interest expense resulting from the additional borrowings associated with the amendment  to Alliance Data's 2013 credit facility:
 
 
Nine months Ended
September 30,
2014
   
Year Ended December 31,
2013
 
 
 
(In thousands)
 
Credit facility(1)  
 
$
17,816
   
$
23,819
 
Amortization of debt issuance costs(2)  
   
3,552
     
4,737
 
     
21,368
     
28,556
 
Less: historical interest on Conversant's line of credit(3)  
   
2,233
     
3,047
 
Pro forma adjustment to interest expense  
 
$
19,135
   
$
25,509
 
                 
(1)
Reflects an assumed interest rate of LIBOR plus an applicable margin, or 1.91%, on Alliance Data's credit facility.
(2)
Reflects amortization of debt issuance costs that are amortized over the remaining term of the 2013 credit facility, which is 5 years.
(3)
Represents interest on the Conversant line of credit which is to be cancelled on or before the closing date in accordance with the terms of the merger agreement and the associated amortization of debt issuance costs.
A 1/8% change of the assumed interest rate of the variable interest debt would result in a change of interest expense of $1.2 million and $1.6 million for the nine months ended September 30, 2014 and the year ended December 31, 2013.

 
(p) Represents the estimated tax effect of the pro forma adjustments at a blended statutory rate of 38.6%.
 
(q) Represents the estimated number of share of Alliance Data common stock issued in connection with the merger.
Number of Conversant shares eligible for merger consideration  
   
65,491
 
Fixed exchange ratio per share  
   
0.070370
 
 Total estimated Alliance Data shares issued  
   
4,609
 


10
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