HOD HASHARON, Israel,
July 15, 2014 /PRNewswire/ -- Allot
Communications Ltd. (NASDAQ: ALLT), a leading supplier of service
optimization and revenue generation solutions for fixed and mobile
broadband operators and cloud providers worldwide, today announced
the release of the Allot MobileTrends Charging Report H1
2014, which surveyed the data plans and charging trends of 175
mobile operators worldwide, covering more than 2.4 billion mobile
subscribers globally.
Highlights from the global study include the following
findings:
- 85% of operators are leveraging apps to attract customers
and increase ARPU
Operators who offer application-centric plans show higher ARPU and
lower churn. This trend is even more prevalent in developing
countries.
- More mobile operators are choosing to collaborate with OTT
app and content providers
37% of operators had at least one OTT partnership; up from 26% in
2012
- Facebook is mobile operators' top choice for zero-rated
apps
45% of operators offer at least one zero-rated app and 65% of those
zero-rate Facebook
- Unlimited data plans are in decline. Shared data plans are
on the rise
From 2012 to 2014, operators offering unlimited data plans have
diminished from 35% to 15% while operators offering shared data
plans with shared data caps increased from 29% to 42%
"The findings of the latest Allot MobileTrends Charging Report
show that operators are connecting more and more to the digital
lifestyle of their customers as they move from selling gigabytes to
selling services and applications-centric benefits," said Allot
Communications AVP Marketing, Yaniv
Sulkes. "As more mobile operators become
application-centric, it is a win for all: operators are attracting
consumers, content providers benefit from higher traffic and
consumers enjoy better quality of experience."
Download the Allot MobileTrends Charging Report H1 2014
here.
Application-centric data plans become global standard
offering
Driven by the evolving mobile ecosystem, the
majority of operators globally are transforming into digital
lifestyle providers by offering value-based data plans that expand
options beyond standard calling and data packages with premium
opt-in offerings. Sponsored and toll-free data, zero-rated apps,
media streaming services and cloud storage services are just a few
examples of areas where operators and content providers are coming
together to create value-based offerings that increase the value of
the service and generate incremental revenue.
More collaborative partnerships between mobile operators and
OTTs
Mobile operators and content providers have seen the
value in collaborating to monetize network traffic. These
partnerships are benefitting operators by attracting subscribers,
OTT providers by gaining loyal mobile users and subscribers through
better QoE.
Facebook is the top zero-rated OTT social media app offered
globally
Zero-rating, or offering free social media access,
has positive benefits on the ability of operators to attract more
subscribers, keep them engaged and reduce churn.
Unlimited Data Plans To Become Extinct
Operators are
replacing unlimited data plans with shared data plans for
multi-devices, especially those operators with LTE networks. As the
mobile ecosystem continues to evolve, and subscribers use more than
one mobile device, options for joint monthly data allowances and
sharing data among family members have an increased appeal for
subscribers. Charges for tethered traffic have steadied at 29%
since 2012, and have simply been aggregated with the subscriber's
total volume usage.
About Allot Communications
Allot Communications Ltd. (NASDAQ, TASE: ALLT) is a leading
global provider of intelligent broadband solutions that put mobile,
fixed and enterprise networks at the center of the digital
lifestyle and workstyle. Allot's DPI-based solutions identify and
leverage the business intelligence in data networks, empowering
operators to analyze, protect, improve and enrich the digital
lifestyle services they deliver. Allot's unique blend of innovative
technology, proven know-how and collaborative approach to industry
standards and partnerships enables network operators worldwide to
elevate their role in the digital lifestyle ecosystem and to open
the door to a wealth of new business opportunities. For more
information, please visit www.allot.com.
Forward Looking Statement
This release may contain forward-looking statements, which
express the current beliefs and expectations of Company management.
Such statements involve a number of known and unknown risks and
uncertainties that could cause our future results, performance or
achievements to differ significantly from the results, performance
or achievements expressed or implied by such forward-looking
statements. Important factors that could cause or contribute to
such differences include risks relating to: our ability to compete
successfully with other companies offering competing technologies;
the loss of one or more significant customers; consolidation of,
and strategic alliances by, our competitors, government regulation;
lower demand for key value-added services; our ability to keep pace
with advances in technology and to add new features and value-added
services; managing lengthy sales cycles; operational risks
associated with large projects; our dependence on third party
channel partners for a material portion of our revenues; and other
factors discussed under the heading "Risk Factors" in the Company's
annual report on Form 20-F filed with the Securities and Exchange
Commission. Forward-looking statements in this release are made
pursuant to the safe harbor provisions contained in the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements are made only as of the date hereof, and the company
undertakes no obligation to update or revise the forward-looking
statements, whether as a result of new information, future events
or otherwise.
Contacts
Allot Communications
Maya Lustig | Director of
Corporate Communications
+972.9.7616851 | mlustig@allot.com
Finn Partners for Allot Communications
Amy Farrell, 617-366-7149,
amy.farrell@finnpartners.com
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SOURCE Allot Communications Ltd.