CAMBRIDGE, Mass., March 21, 2017 /PRNewswire/ -- Akamai
Technologies, Inc. (NASDAQ: AKAM), the global leader in content
delivery network (CDN) services, today announced availability of
Akamai Media Acceleration, which is designed to improve viewing
experiences for over-the-top (OTT) video consumers and accelerate
video game and other software downloads. Media Acceleration marks a
significant milestone in the evolution of Akamai's content delivery
capabilities in moving to a consumer-centric approach to online
video and software distribution. Technology is integrated directly
into consumer applications to optimize the experience for each
individual end user.
OTT operators can use the technology to take advantage of more
efficient communication between consumer devices and the Akamai
network to deliver video that is ideally suited for the device
capabilities, network type and conditions of specific end users. By
overcoming many of the fundamental challenges of online video
delivery, Media Acceleration can help OTT operators provide a
consistently high and predictable quality of experience to which
consumers are accustomed with traditional broadcast.
Vimeo, one of the world's leading online video-sharing platforms
and entertainment destinations, realized immediate improvements in
its viewer experiences after implementing Akamai Media
Acceleration. "Shortly after shifting traffic to Media
Acceleration, Vimeo observed higher quality video experiences for
our viewers; most notably a marked increase in playbacks at HD
quality," explained Naren
Venkataraman, Vice President, Engineering, Vimeo. "With
video creators comprising such a large portion of our customer
base, delivering high-quality video and the experience to match is
of utmost importance to maintaining the Vimeo brand."
As a part of its UDP-based delivery optimizations that are
designed to maximize video throughput on a global scale, Akamai is
leveraging emerging standards, including Quick UDP Internet
Connections (QUIC), to help drive customer adoption of Media
Acceleration. The capabilities can improve the speed, quality and
consistency by which content is delivered over the open Internet
while mitigating the degradation that often occurs in the last mile
and few feet of a network - even inside the home.
"Traditional television distribution has fundamental commercial
and operational characteristics that are very different from
Internet video distribution today," said Scott Brown, Vice President, Product Management,
Media, Akamai. "Akamai has developed Media Acceleration to function
as a vehicle through which we can introduce innovations that
address the quality and scale challenges of OTT, while also
facilitating sustainable economic models that can help enable the
growth of video distribution over the Internet."
Video game publishers and software providers can leverage Media
Acceleration to improve the performance of video game delivery and
other software download use cases. The technology will be available
to Akamai customers as a feature of Akamai's Adaptive Media
Delivery and Download Delivery products.
Akamai plans to demonstrate its Media Acceleration capabilities
during the 2017 NAB Show in Las
Vegas, April
24th-27th at booth SL3324. The Company
will also show its complete range of cloud-based solutions designed
to help content owners deliver the best possible online video
viewing experiences to their audiences.
About Akamai
As the global leader in Content Delivery
Network (CDN) services, Akamai makes the Internet fast, reliable
and secure for its customers. The company's advanced web
performance, mobile performance, cloud security and media delivery
solutions are revolutionizing how businesses optimize consumer,
enterprise and entertainment experiences for any device, anywhere.
To learn how Akamai solutions and its team of Internet experts are
helping businesses move faster forward, please visit
www.akamai.com or blogs.akamai.com, and follow @Akamai on
Twitter.
Contacts:
|
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Chris
Nicholson
|
Tom Barth
|
Media
Relations
|
Investor Relations
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617-444-2987
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617-274-7130
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cnichols@akamai.com
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tbarth@akamai.com
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SOURCE Akamai Technologies, Inc.