COLUMBUS, Ga., Dec. 10, 2014 /PRNewswire/ -- Aflac, the leading
provider of voluntary insurance in the
United States, announced today that it will make its debut
as the first-ever official insurance partner of The
GRAMMY®s.
Known as Music's Biggest Night®, the 57th
Annual GRAMMY Awards will take place at the STAPLES Center in
Los Angeles on Sunday, Feb. 8, 2015, and will air live on CBS
Television Network at 8 p.m. EST.
Viewers at home will learn more about supplemental insurance and
how fast Aflac pays claims while watching the broadcast and
engaging with The GRAMMY Awards online.
"Music is a constant in most people's lives – no matter the
occasion, there's likely a meaningful song that relates," said
Michael Zuna, chief marketing
officer at Aflac. "We are excited to expand our partner portfolio
into such a relevant industry with a company that represents the
pinnacle of achievement in music, The Recording Academy. This
partnership will allow Aflac to connect with a young and
diverse audience in a new way."
The partnership also includes collaborating with The Recording
Academy at various music festivals and local Chapter events
throughout the year. The two organizations will create unique,
music-centric experiences to help artists and fans alike understand
in a fun, relatable way that Aflac promises to be there for its
policyholders when they need help most.
"Our new partnership with Aflac expands The Recording Academy's
efforts to team with yet another extraordinary brand and a leader
in their field," added Evan Greene,
chief marketing officer of The Recording Academy.
To kick off the partnership, the iconic Aflac Duck will be in Los Angeles for the 57th Annual GRAMMY Awards
giving music enthusiasts a unique, behind-the-scenes perspective
before, during and after the show. Fans can follow @AflacDuck on
Facebook, Twitter and Instagram and @Aflac on YouTube.
To learn more about supplemental insurance, visit aflac.com.
About Aflac
When a policyholder gets sick or hurt,
Aflac pays cash benefits fast. For nearly six decades, Aflac
insurance policies have given policyholders the opportunity to
focus on recovery, not financial stress. In the United States, Aflac is the leading
provider of voluntary insurance at the work site. In Japan, Aflac is the No. 1 life insurance
company in terms of individual policies in force. Aflac individual
and group insurance products help provide protection to more than
50 million people worldwide. For eight consecutive years, Aflac has
been recognized by Ethisphere magazine as one of the World's
Most Ethical Companies. In 2014, Fortune magazine recognized
Aflac as one of the 100 Best Companies to Work For in America for
the 16th consecutive year. Also, in 2014, Fortune magazine
included Aflac on its list of Most Admired Companies for the 13th
time, ranking the company No. 1 in the life and health insurance
category. Aflac Incorporated is a Fortune 500 company listed
on the New York Stock Exchange under the symbol AFL. To find out
more about Aflac, visit aflac.com or espanol.aflac.com.
About The Recording Academy
Established in 1957, The
Recording Academy is an organization of musicians, songwriters,
producers, engineers and recording professionals that is dedicated
to improving the cultural condition and quality of life for music
and its makers. Internationally known for the GRAMMY Awards — the
preeminent peer-recognized award for musical excellence and the
most credible brand in music — The Recording Academy is responsible
for groundbreaking professional development, cultural enrichment,
advocacy, education and human services programs. The Academy
continues to focus on its mission of recognizing musical
excellence, advocating for the well-being of music makers and
ensuring music remains an indelible part of our culture. For more
information about The Academy, please visit www.grammy.com. For
breaking news and exclusive content, follow @TheGRAMMYs on Twitter,
like "The GRAMMYs" on Facebook, and join The GRAMMYs' social
communities on Google+, Instagram, Tumblr and YouTube.
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Media contact – Kip Havel,
706-243-5543 or mediarelations@aflac.com
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SOURCE Aflac