Adore Beauty Goes Global with Pitney Bowes
February 27 2017 - 3:00PM
Business Wire
Shoppers around the World Can Now Buy from
Australia's Leading Cosmetic and Beauty Online Shopping
Destination
Pitney Bowes Inc. (NYSE:PBI), a global technology company
providing innovative technology solutions to power commerce,
announced today that Australian cosmetics retailer Adore Beauty is
now a globally-optimized ecommerce site, bringing their coveted
brands and unique cosmetics, skincare and beauty products to
shoppers around the world.
As part of its strategy for international expansion, Adore
Beauty is working with Pitney Bowes to provide a renowned
Borderfree customer experience and seamless, localized online
shopping to consumers across the globe.
The cross border ecommerce offering from Pitney Bowes supports
the end-to-end technology and services platform that attracts new
costumers, provides a localized shopping experience, handles
payments and landed costs and ensures that deliveries reach
customers safely and efficiently.
“Adore Beauty is already Australia’s leading online shopping
destination for beauty products and cosmetics and, this year, we
sought to expand our footprint globally by partnering with Pitney
Bowes. Through this partnership, we are able to offer thousands of
our wonderful products to more than 150 countries and territories
thanks to the technology, which offers a seamless localized
experience to customers,” says Kate Morris, founder and CEO of
Adore Beauty.
“It’s great to see popular retailers like Adore Beauty ready to
share their consumer philosophy and unique beauty line with
shoppers outside of their home market,” said Lila Snyder, Executive
Vice President and President, Global Ecommerce for Pitney Bowes.
“With a growing international fan base, Adore Beauty is now ideally
positioned to connect with global online shoppers. We are excited
to partner with Adore Beauty on this exciting opportunity to expand
globally.”
In the 2016 Pitney Bowes Global Online Survey, shoppers across
the world indicated that they chose online retailers who offered
personalized customer experiences, brand loyalty and better quality
products. These are also the hallmarks of Adore Beauty’s
philosophy, fueling its rise as the leading Australian online
beauty, skin care and cosmetic retailer, and will continue to drive
the brand as it expands internationally.
Pitney Bowes’ cross border solutions are available as part of
the Pitney Bowes Commerce Cloud, a commerce enabler, providing
access to solutions, analytics and APIs across the full commerce
continuum with speed and agility.
About Adore Beauty
Beauty advocate Kate Morris, CEO and Founder of
Adorebeauty.com.au, started Australia’s first beauty e-commerce
site in 1999 from a garage in Melbourne at the age of 21.
Starting with just $12,000 and two little known cosmetic
companies on board, Adore Beauty has grown to more than 165
authorized brands and over 12,000 products and attracts millions of
visitors.
Kate was awarded the Business Innovation Award for Victoria at
the Telstra Business Women’s Awards in 2014, and was inducted into
the Australian Businesswomen’s Network Hall of Fame in 2015.
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company powering
billions of transactions – physical and digital – in the connected
and borderless world of commerce. Clients around the world,
including 90 percent of the Fortune 500, rely on products,
solutions and services from Pitney Bowes in the areas of customer
information management, location intelligence, customer engagement,
shipping, mailing, and global ecommerce. And with the innovative
Pitney Bowes Commerce Cloud, clients can access the broad range of
Pitney Bowes solutions, analytics, and APIs to drive commerce. For
additional information visit Pitney Bowes, the Craftsmen of
Commerce, at www.pitneybowes.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170227006311/en/
US:Pitney BowesKathy Raymond,
203-351-7233Kathleen.raymond@pb.comorAustralia:Pitney Bowes
Inc.Kathleen Sweetapple, 0424 065 874Kathleen.sweetapple@pb.com
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