Adobe Unveils Adobe Advertising Cloud
March 21 2017 - 12:00AM
Business Wire
New Ad Platform Simplifies Media Planning and Buying Across
TV and Digital Devices
At Adobe Summit, Adobe (Nasdaq:ADBE) unveiled its new Adobe
Advertising Cloud, the industry’s first end-to-end platform for
managing advertising across traditional TV and digital formats.
Combining capabilities from Adobe Media Optimizer (AMO) and
recently acquired TubeMogul, Adobe Advertising Cloud simplifies the
delivery of video, display and search advertising across channels
and screens.
Advertisers are facing an increasingly complex and fragmented
landscape, with legacy silos for media planning and buying across
TV and digital. That coupled with the proliferation of devices and
massive amounts of data have made the advertising process
overwhelming. According to the latest Adobe Digital Insights
Advertising Report, 47 percent of global marketers said that not
having an integrated data and media buying solution was one of
their biggest challenges. To help advertisers better navigate this
landscape and more effectively reach consumers, Adobe is launching
its Advertising Cloud which unifies and streamlines the entire ad
planning and buying process.
Now available globally, Adobe Advertising Cloud includes three
offerings:
- AMO Search: the leading search
management platform
- AMO Demand Side Platform: automates
display, social, video and programmatic TV buying
- AMO Dynamic Creative Optimization
(DCO): dynamic creative optimization tied into Creative Cloud
Adobe Advertising Cloud already manages roughly $3.5 billion in
annualized ad spend on behalf of more than 1,000 global clients,
including Allstate, Ford, Johnson & Johnson, Kraft, Liberty
Mutual, L’Oréal, MGM, Nickelodeon and Southwest Airlines.
“With Adobe Advertising Cloud, brands can centralize all
advertising planning and buying through one trusted platform with
full transparency into exactly where their ads appear and how
effective they are at driving business results,” said Brett Wilson,
vice president and general manager, Advertising at Adobe. “We are
bridging longstanding media gaps – not just between TV and digital,
but also between brand and performance advertising.”
Advertising Cloud includes the following:
1. Cross-Channel Planning: Adobe Advertising Cloud is the
most comprehensive platform to plan, buy and measure advertising.
Advertisers can reach audiences wherever they are – whether they’re
searching, on their social network or watching linear TV. The
platform de-dupes TV and digital audiences, enabling marketers to
build cost-effective incremental reach.
2. Media Activation Across Devices: Adobe Advertising
Cloud’s seamless integration with Adobe Experience Cloud means that
marketers can easily reach discrete audiences across screens. In
early tests of the new platform, match rates of ad viewers across
screens exceeded 90 percent, which is double the industry
standard.
3. Performance Without Compromise: Through a wealth of
tools and safeguards, Adobe Advertising Cloud helps advertisers
achieve their goals without compromising brand safety, media
quality or transparency.
4. Independence: Adobe Advertising Cloud is the largest
independent advertising platform, with transparent fees and no
media markups, ensuring Adobe Advertising Cloud’s incentives are
always aligned with advertisers’.
5. Creative Optimization: Once you’ve defined audiences
and know how to reach them, what message will be most effective?
Through Adobe Advertising Cloud’s dynamic creative optimization
solution, advertisers can create the most personalized,
high-performing ads based on the customers’ interests or past
behaviors.
Helpful Links
- Adobe Digital Insights: Advertising
Report
- CMO.com Article
- Blog: Introducing Advertising
Cloud
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20170320006327/en/
AdobeDavid Burch, 510-653-0501burch@adobe.comorJeff Fisher,
510-443-0739jfisher@adobe.com
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