Adobe Stock Debuts New Editorial Collection and Next Gen Search Capability
June 13 2017 - 12:00PM
Business Wire
New Search Technologies, Expanded Editorial Collection and
Microsoft PowerPoint Integration Enhance the Most Comprehensive
Marketplace for Digital Creative Assets
At a time where consumers demand authenticity and powerful
storytelling in visual content, Adobe (Nasdaq:ADBE) is reinventing
one of the most cumbersome, time-consuming tasks — finding the
perfect image and video assets for creative projects — with today’s
introduction of Aesthetic Filters. Powered by Adobe Sensei, the
company’s artificial intelligence and machine learning framework,
Aesthetic Filters allow users to fine-tune search results in Adobe
Stock, saving time and improving the final creative product. Adobe
is also announcing availability of new collections from Reuters,
USA TODAY Sports (coming soon) and Stocksy. With nearly 90 million
assets, Adobe Stock continues to build the most comprehensive
marketplace for digital creative assets at the heart of Creative
Cloud.
“In the two years since we launched Adobe Stock, we’ve
significantly grown our collections and base of contributors,
deepened creative workflows, expanded asset types and made it even
easier for contributors to sell their work,” said Claude Alexandre,
vice president, Adobe Stock. “And now we’re innovating with new
advanced search technology, which will help creatives solve their
most complex visual and design challenges.”
Find the Perfect Image Through Adobe Sensei
Searching for the perfect stock image can be an arduous process.
With over 30 years of technology innovation and deep understanding
of how creatives work, Adobe is revolutionizing the way to
intuitively find images. The new Aesthetic Filters in Adobe Stock
leverage Adobe Sensei to let users quickly refine search results by
applying filters like Depth of Field and Vivid Color, significantly
saving time and improving workflow efficiency. Aesthetic Filters
follow the debut of Adobe Stock Visual Search in November 2016,
which allows users to perform searches based on a selected image
instead of a simple text entry. When an image is uploaded, Adobe
Stock uses machine learning to return images with similar visual
and semantic characteristics, which can be further refined with
keywords.
Exceptional Content Added from Editorial to Premium
Adobe Stock is building the most comprehensive marketplace of
digital assets, including images, templates, videos and 3D — all
natively integrated into Creative Cloud applications. Earlier this
year, Adobe introduced the 500px and Pond5 collections, further
expanding the premium and video offering. Today Adobe Stock adds
new editorial and premium collections from Reuters, USA TODAY
Sports and Stocksy.
“Editorial imagery is a critical component of modern content
creation,” said Alphonse Hardel, global head, strategy &
business development, Reuters. “What makes our partnership
with Adobe particularly special is the ability to help the world’s
largest creative community tell their stories with Reuters news,
sports and entertainment visuals, bringing these powerful assets
directly into their workflow.”
- Reuters for Adobe Stock
Editorial Collection – Announced in November 2016, the editorial
collection of 12 million editorial images from the world’s largest
multimedia news provider is now available featuring global news,
sports and entertainment content. It will also include 26,000 hours
of video and 1 million clips.
- USA TODAY Sports for Adobe Stock
Editorial collection – Coming soon, the collection will cover more
than 10,000 sporting events annually producing 500,000 images per
year, including major league sports coverage from the NFL, NBA, MLB
and NHL.
- Stocksy for Adobe Stock Premium
collection - The Stocksy collection will expand the Adobe Stock
Premium collection with a highly curated and unique collection of
royalty-free stock photography that is distinctive, authentic and
impactful for designers and visual storytellers. Adobe is the first
and only distribution partner for the exclusive Stocksy
collection.
Adobe Stock Central to Creative Workflows
Adobe Stock is already directly integrated inside Creative Cloud
apps. Today Adobe Stock extends this integration to Microsoft
Office PowerPoint with the new Adobe Stock add-in for PowerPoint
that can help anyone build visually stunning presentations. By
downloading the free add-in, users will be able to seamlessly
search, preview and license Adobe Stock images without leaving
PowerPoint. It is also the only stock service that supports visual
search for images, making it easy for PowerPoint users to search
with images instead of words.
“We’re excited to see Adobe integrating Adobe Stock into the
Microsoft PowerPoint experience,” said Rob Howard, director of
Office 365 Ecosystem at Microsoft. “With access to the high-quality
image collection from Adobe Stock and the unique integration of
Adobe’s Visual Search technology, anyone using PowerPoint can
efficiently find the perfect image for creating a
professional, beautifully designed presentation."
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobeMarissa Lee, 415-832-5378marlee@adobe.comorEdelmanAthena
Johnson, 202-572-2042Athena.Johnson@edelman.com
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