Adobe Placed Highest in Ability to Execute
Adobe (Nasdaq:ADBE) today announced it has been positioned by
Gartner, Inc. as a Leader in the 2014 “Magic Quadrant for Web
Content Management1” research report. Adobe was positioned highest
in ability to execute in the report, and placed strongly in
completeness of vision. The evaluation criteria for ability to
execute included evaluating the product, overall viability, sales
execution and pricing, market responsiveness and record, marketing
execution, customer experience and operations. Criteria for a
vendor’s completeness of vision included market understanding,
marketing strategy, sales strategy, product strategy, business
model, vertical and industry strategy, innovation and geographic
strategy.
“Great digital experiences should appear like magic to the
consumer, where the technology simply does what it’s supposed to
and gets out of the way,” said Aseem Chandra, vice president, Adobe
Experience Manager and Adobe Target, Adobe. “We believe our strong
position as a Leader in the Gartner report once again underscores
our ability to deliver the best experience management solution for
organizations today, as well as our commitment to innovate and
ensure our customers succeed into the future.”
Deeply integrated with other solutions in Adobe Marketing
Cloud, Adobe Experience Manager delivers capabilities for
Web experience management, mobile app development, digital
asset management, dynamic media delivery, mobile forms and
documents, and social communities across digital channels. The
solution provides marketing and IT with modern, unified
applications that can be deployed in the cloud or on premise,
enabling organizations to deliver engaging digital experiences that
build brand loyalty and drive demand. Experience Manager is used by
marketers and IT in leading organizations worldwide.
“There are numerous CMS options available, from freeware to
enterprise software, but there are only a few solutions that can
work on our scale for 71 global websites in 30 languages,” said
Masamichi Yamamoto, group manager, digital marketing innovation
group, Panasonic. “Not only does Adobe Experience Manager help us
unify our brand image, improve production efficiency and reduce
costs, but it also encourages continued improvements to digital
marketing so that we can keep pace with other global
corporations.”
“With Adobe Experience Manager, we get the best of both worlds:
easy-to-use content management features that enable us to convey a
consistent Philips brand across websites, and flexible components
that enable website staff to customize elements for a product line
or market,” said Lonneke Vink, product owner, consumer website,
Philips. “Using the integrated Adobe Marketing Cloud solutions, we
gain efficiencies and can show what business and IT can accomplish
when working towards the same goals.”
“Adobe Experience Manager received unanimous approval from all
our stakeholders,” said Jean-Francois Deschênes, chief web officer
and director of human resource information systems, Bombardier. “We
need to control the overall look and feel of the brand, but still
give local managers the flexibility to adjust content to fit their
particular markets. Adobe Experience Manager combines the control
and personalization capabilities that we need to accomplish our
goals.”
According to Gartner, “Leaders should drive market
transformation. Leaders have the highest combined scores for
Ability to Execute and Completeness of Vision. They are doing well
and are prepared for the future with a clear vision and a thorough
appreciation of the broader context of digital business. They have
strong channel partners, a presence in multiple regions, consistent
financial performance, broad platform support and good customer
support. In addition, they dominate in one or more technologies or
vertical markets. Leaders are aware of the ecosystem in which their
offerings need to fit.”
A complimentary copy of the Gartner, Inc. October 9, 2014 “Magic
Quadrant for Web Content Management” research report is available
here.
Disclaimer
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner’s research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including all warranties of
merchantability or fitness for a particular purpose.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need
in one spot. It’s called the Adobe Marketing Cloud. It includes a
complete set of analytics, social, advertising, targeting, Web and
app experience management and cross-channel campaign management
solutions as well as core services and mobile capabilities that
bring together everything marketers need to know about their
campaigns. So marketers can get from data to insights to action,
faster and smarter than ever.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
1 Gartner, Inc. “Magic Quadrant for Web Content Management,
2014” by Mick MacComascaigh, Mark R. Gilbert, Jim Murphy, Gavin
Tay, Oct. 9, 2014.
Adobe Systems IncorporatedJohn Cristofano,
408-536-4135jcristof@adobe.comorEdelmanAnneka Patel,
650-762-2856anneka.patel@edelman.com
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