Adobe Named a Strong Performer in Digital Experience Delivery Platforms by Independent Research Firm
July 25 2014 - 12:01AM
Business Wire
Adobe Marketing Cloud Positioned Highest in Current
Offering
Adobe (NASDAQ:ADBE) today announced that Adobe Marketing Cloud
has been recognized as a Strong Performer in “The Forrester Wave™:
Digital Experience Delivery Platforms, Q3 2014” report by Forrester
Research, Inc. Adobe was among the select companies Forrester
invited to participate in the independent report, its first on the
topic, which evaluated the 13 most significant software vendors in
digital experience delivery platforms across 29 criteria. Adobe was
positioned highest in current offering and among the top two
vendors in strategy.
“Adobe has leveraged acquisitions from Day Software and Omniture
among others to establish a platform with a broad array of
functionality,” stated the Forrester report. “Its digital
experience delivery capabilities include WCM, DAM, targeting, and
social. Adobe embeds these as part of a ‘marketing cloud’ that also
includes analytics, media optimization, and campaign
management.”
The report added, “Strategically, Adobe differentiates with its
vision of the connective tissue between its tools, and its aim for
single customer profile.”
“The ability for brands to deliver personalized digital
experiences across channels and devices has never been more
important. It’s a point confirmed by virtue of Forrester’s first
report on the topic,” said Suresh Vittal, vice president of
marketing strategy, Digital Marketing, Adobe. “We believe our
strong position and reference as a ‘pioneer’ in the report
underscore our commitment to lead and innovate. Our global
customers count on Adobe Marketing Cloud to maximize their impact;
we’ll continue to push the boundaries to help them succeed.”
Adobe Marketing Cloud includes a comprehensive set of
market-leading solutions to support digital experience delivery,
such as Adobe Experience Manager for Web and app experience
management; Adobe Campaign for cross-channel campaign management;
Adobe Analytics for advanced, real-time Web and mobile analytics;
Adobe Target for A/B and multivariate testing, targeting and
optimization; and Adobe Social for social marketing.
A complimentary copy of “The Forrester Wave™: Digital Experience
Delivery Platforms, Q3 2014” report is available here.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need
in one spot. It’s called the Adobe Marketing Cloud. It includes a
complete set of analytics, social, advertising, targeting, Web and
app experience management and cross-channel campaign management
solutions as well as core services and mobile capabilities that
bring together everything marketers need to know about their
campaigns. So marketers can get from data to insights to action,
faster and smarter than ever.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
Adobe Systems IncorporatedJohn Cristofano,
408-536-4135jcristof@adobe.comorEdelmanAnneka Patel,
650-762-2856anneka.patel@edelman.com
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