Adobe Named a Leader in Real-Time Interaction Management by Independent Research Firm
June 13 2017 - 9:00AM
Business Wire
Adobe Received Top Possible Scores for Vision, Performance
and Customers
Adobe Systems Incorporated (Nasdaq:ADBE) today announced that
the company was recognized as a Leader in “The Forrester Wave™:
Real-Time Interaction Management, Q2 2017” report by Forrester
Research, Inc. Forrester evaluated the twelve most significant
real-time interaction management (RTIM) providers across 32
criteria, including current offering, strategy and market presence.
RTIM providers help brands deliver contextually relevant
experiences, value and utility at the appropriate moment in the
customer life cycle.
“Adobe differs from RTIM vendors with centralized real-time
decision engines, as it integrates functionality from its
marketing, analytics and advertising cloud portfolios to enable
RTIM on a channel-by-channel basis. Its universal customer ID and
identity graph underpin cross-channel consistency for direct
marketing and advertising campaigns … one reference credited Adobe
for doing ‘a really nice job of integrating its acquisitions to
create a complete solution,’” stated Forrester in its Real-Time
Interaction Management report.
“In today’s experience-driven world, it’s imperative that
enterprises delight customers to drive advocacy and growth,” said
Suresh Vittal, vice president, platform and products, Adobe
Experience Cloud. “With Adobe’s long heritage in creativity, we are
unrivaled in our ability to fuel brands’ content with data to
deliver extraordinary personalized experiences at every
interaction.”
According to Forrester, “B2C marketers must align
next-best-action capabilities for inbound channels with highly
personalized outbound communications to deliver deeper levels of
engagement throughout the customer life cycle. RTIM enables this
alignment by integrating systems of insight (customer data and
analytics) with systems of engagement (automated content and
interactions) to deliver contextually relevant marketing.”
Adobe Experience Cloud offers brands a complete set of
cutting-edge technologies that focus on analytics, digital
experience management and delivery, campaign orchestration, testing
and targeting, advertising, audience management, video and social
engagement. Integration with Creative Cloud Enterprise makes
it easy to quickly activate creative assets across all marketing
channels and customer touch points.
Thousands of brands rely on Adobe’s digital experience solutions
today, including two-thirds of Fortune 50 companies and 10 of the
10 largest media, financial services, auto, wealth management and
telecom companies worldwide. Adobe Experience Cloud supports 100
trillion customer transactions annually – more than any other
company in the space – as well as 41 trillion rich media requests
and over 120 billion emails a year.
Helpful Links
- Blog post from Adobe's Suresh Vittal:
Adobe Named a Leader in Forrester’s latest Real-Time Interaction
Management Evaluation
- Blog post from Adobe’s Stephanie
Maziol: Real-Time Interaction Management – Simple Terms For A Tall
Order
About Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive set of cloud services
designed to give enterprises everything needed to deliver
exceptional customer experiences. Comprised of Adobe Marketing
Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud,
Experience Cloud is built on the Adobe Cloud Platform and
integrated with Adobe Creative Cloud and Document Cloud. Leveraging
Adobe Sensei’s machine learning and artificial intelligence
capabilities, Adobe Experience Cloud combines world-class
solutions, a complete extensive platform, comprehensive data and
content systems, and a robust partner ecosystem that offer an
unmatched expertise in experience delivery.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2017 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobeMelissa Chanslor, 415-832-5489chanslor@adobe.comorStefan
Offermann, 408-536-4023sofferma@adobe.com
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