Adobe Positioned as a Leader for Three Consecutive
Years
Adobe (Nasdaq:ADBE) today announced it has been positioned by
Gartner, Inc. as a Leader in the 2015 Magic Quadrant for Mobile
Application Development Platforms research report. Adobe was one of
20 vendors evaluated in the report. The evaluation criteria for
completeness of vision included market understanding, marketing
strategy, sales strategy, offering (product) strategy, business
model, vertical and industry strategy, innovation and geographic
strategy. Criteria for a vendor’s ability to execute included
evaluating the product or service, overall viability, sales
execution and pricing, market responsiveness/record, marketing
execution, customer experience and operations.
“As consumers move aggressively to mobile, brands are challenged
with building and managing apps that provide an amazing experience
across the entire customer journey,” said Aseem Chandra, vice
president, Adobe Experience Manager and Adobe Target. “Adobe
Experience Manager Apps makes it simple for marketers to manage all
their mobile applications in one place and continuously optimize
the experience for user acquisition and engagement.”
Adobe Experience Manager Apps customers include brands like
Qantas, Lord Abbett & Co. LLC. and Maxim Integrated with a
variety of mobile apps focused on content marketing, brand
engagement, employee empowerment and more. The solution provides a
comprehensive set of capabilities for creating, managing, measuring
and optimizing apps for consumers and devices. Encompassing both
PhoneGap Enterprise and Adobe Digital Publishing Solution (DPS),
Adobe Experience Manager Apps is integrated with the company’s
industry leading Adobe Analytics and Adobe Target, allowing
marketers to easily analyze engagement with the app to improve
ROI.
According to Adobe Digital Index, 53 percent of companies have
between one and ten mobile apps and spend an average of $5.5
million a year on their app ecosystem. Mobile apps are managed
within Adobe Experience Manager to ensure consistent content
management across all digital channels, including apps, without
having to worry about multiple app stores, fragmented operating
systems and different device sizes. Adobe Experience Manager Apps
also empowers marketers to drive user engagement with their
mobile apps long after launch. Once an app is released,
marketing and business teams can easily update app
content and functionality and publish to devices without
burdening developer resources. More than 6,700 apps are now
powered by DPS and have been downloaded over 315 million times. In
addition, well over 100,000 PhoneGap developers have created
tens-of-thousands of data-driven apps that are available across all
major app stores.
According to Gartner, “Leaders must represent a strong
combination of Ability to Execute and Completeness of Vision. In
the MADP sector, this means that Leaders not only are good at
cross-platform development, deployment and management across the
full life cycle, but also have a good vision of the multichannel
enterprise, support for multiple architectures and standards, a
solid understanding of IT requirements, and scalable channels and
partnerships. Leaders must provide platforms that are easy to
purchase, program, deploy and upgrade, and which can connect to a
range of back-end and cloud services, from the same vendor as well
as third parties.”
“We view mobile as a ‘must-have’ rather than a standalone
strategy. Everything from a mobile experience to mobile content and
mobile analytics is part of how we deliver multi-channel campaigns
for our clients. Integrated platforms like Adobe Experience Manager
Apps, Target and Analytics enable more efficient mobile development
and experience management,” said Nick Christy, senior vice
president, Enterprise Technology, r2i, a full-service marketing
agency and Adobe Enterprise Business Solution Partner.
A complimentary copy of the Gartner, Inc. July 23, 2015 “Magic
Quadrant for Mobile Application Development Platforms” research
report is available here.
Source: Gartner, Inc. Magic Quadrant for Mobile Application
Development Platforms by Richard Marshall, Van L. Baker, Ray
Valdes, Jason Wong, Adrian Leow, July 23, 2015.
Disclaimer
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner’s research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including all warranties of
merchantability or fitness for a particular purpose.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to
effectively reach and engage customers and prospects with highly
personalized marketing content across devices and digital touch
points. Eight tightly integrated Solutions offer marketers a
complete set of marketing technologies that focus on analytics, web
and app experience management, testing and targeting, advertising,
video, audience management, social engagement and campaign
orchestration. The tie-in with Adobe Creative Cloud makes it easy
to quickly activate creative assets across all marketing channels.
Thousands of brands worldwide including two thirds of Fortune 50
companies rely on Adobe Marketing Cloud.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2015 Adobe Systems Incorporated. All rights reserved. Adobe,
PhoneGap Enterprise and the Adobe logo are either registered
trademarks or trademarks of Adobe Systems Incorporated in the
United States and/or other countries. All other trademarks are the
property of their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20150807005584/en/
Adobe Systems IncorporatedMelissa Chanslor,
415-832-5489chanslor@adobe.comorEdelmanAnneka Patel,
650-762-2856anneka.patel@edelman.com
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