Adobe Named a Leader in Data Management Platforms by Independent Research Firm
November 10 2015 - 6:03PM
Business Wire
Adobe Audience Manager Recognized for Highest Score in
Current Offering
Adobe (Nasdaq:ADBE) today announced that Adobe® Audience
Manager, the company’s data management platform (DMP) and one of
eight solutions in Adobe Marketing Cloud, was recognized as a
leader and received the highest score for Current Offering in “The
Forrester Wave™: Data Management Platforms, Q4 2015” report by
Forrester Research, Inc. Adobe was one of the companies Forrester
invited to participate in the independent report, which evaluated
eight data management platform vendors against 66 criteria,
including Current Offering, Strategy and Market Presence.
“Adobe has long been a market trendsetter; its acquisition of
Demdex in 2011 resulted in an integrated stack of ad tech
components with the DMP at the center and the intelligence engine
generating insights that can cross the enterprise and drive smart
marketing decisions,” stated Forrester in the report. “Adobe leads
the DMP Forrester Wave, as it did in 2013. Adobe’s anticipation of
market development and the ensuing interests of its clients —
existing and potential — made the vendor an early mover, as
exemplified by its acquisition of Demdex in 2011,” the report
added.
Additionally, Forrester noted that Adobe Audience Manager
“continues to have a compelling product development strategy built
on partnerships with best-of-breed specialists, like LiveRamp for
onboarding; on customization, as with its approach to taxonomy; and
on seamless access to complementary Adobe products, like Analytics,
Experience Manager, Target, Social, and more.”
Adobe Audience Manager, the industry’s first DMP that
consolidates audience information from all available sources, helps
advertisers and publishers build unique audience profiles to
identify the most valuable segments and use them across digital
marketing channels. Advertisers can grow their revenue and customer
base through unified, actionable views of their audiences, while
publishers can sell advertisers their unique audience segments —
not just impressions. Customers include Camelot Strategic Marketing
& Media, Condé Nast, Epsilon, Intuit, Scripps Networks
Interactive, Time Warner Cable and VivaKi (part of the Publicis
Groupe), among others.
“We are thrilled to be recognized again as one of the top DMP
vendors who lead the pack,” said Amit Ahuja, general manager of
data management at Adobe. “We believe the report’s recognition of
Adobe Audience Manager reaffirms our leadership in the DMP market
and speaks to the solution’s holistic offering and full integration
with Adobe Marketing Cloud to deliver relevant and personalized
messages to the right audience at the right time.”
Also today, Adobe announced the availability of Audience
Marketplace, a new data exchange in Adobe Audience Manager.
Audience Marketplace is a private data marketplace that connects
advertisers and content publishers to buy and sell second and
third-party data without the time-consuming challenges of setting
up individual partnership agreements.
A complimentary copy of “The Forrester Wave™: Data Management
Platforms, Q4 2015” report is available here.
Helpful Links
- Blog Post
- Adobe Audience Manager Homepage
- Follow @AdobeDMP on Twitter
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to
effectively reach and engage customers and prospects with highly
personalized marketing content across devices and digital touch
points. Eight tightly integrated Solutions offer marketers a
complete set of marketing technologies that focus on analytics, web
and app experience management, testing and targeting, advertising,
video, audience management, social engagement and campaign
orchestration. The tie-in with Adobe Creative Cloud makes it easy
to quickly activate creative assets across all marketing channels.
Thousands of brands worldwide including two thirds of Fortune 50
companies rely on Adobe Marketing Cloud.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2015 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20151110007055/en/
Adobe Systems IncorporatedCraig Corica,
415-832-5389ccorica@adobe.comorEdelmanHolly Little,
650-762-2888holly.little@edelman.com
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