Adobe Data Shows Cyber Monday Sales Up 16 Percent; Large Retailers See Biggest Gains
December 01 2014 - 9:14PM
Business Wire
Early Morning Promotions Help Set New Sales Record
Adobe (Nasdaq:ADBE) today released its 2014 Digital Index Online
Shopping data for Cyber Monday. Total online sales came in at $2.65
billion, up 16 percent compared to 2013. The top 25 retailers, who
each generated $30 million or more on Cyber Monday, saw online
sales increase by 25 percent capturing nearly $1.8 billion. Smaller
retailers, those generating $2 million or less, grew by five
percent. Consumers saw the highest discounts of 23 percent in the
early morning hours and more than half (54 percent) of online sales
came in outside of normal working hours.
The latest findings are based on the analysis of aggregated and
anonymous data of more than 400 million visits to 4,500 retail
websites on Cyber Monday. Adobe’s Online Shopping reports offer the
most comprehensive compilation of data in the industry. More than
$7 out of $10 spent online with the top 500 U.S. retailers are
measured by Adobe Marketing Cloud, more than any other technology
company. The tremendous volume of data puts Adobe in the unique
position to deliver highly accurate, census-based online sales
totals, pricing and product availability trends as well as
other retail data.
“Cyber Monday sales were up 16 percent this year, with the
biggest retailers seeing the biggest gains,” said Tamara Gaffney,
principal analyst, Adobe Digital Index. “The early birds caught the
worms on Cyber Monday, with shoppers getting the steepest discounts
in the early morning hours.”
Key online shopping data and trends from Cyber Monday
include:
- Total Online Spend: Consumers
spent $2.65 billion online on Cyber Monday, a 16 percent growth
year-over-year (YoY). Shopping reached its peak between 9 and 10
p.m. ET. The top 25 U.S. retailers (brick-and-mortar and
online-only) saw 25 percent YoY growth. Smaller retailers increased
online sales by only five percent. Between Thanksgiving Day and
Cyber Monday, total online sales came in at $9.6 billion, a 20
percent growth YoY. The season’s total, between November 1 and
December 1, rose 14 percent YoY to reach $37.9 billion.
- Shopping Trends: Consumers were
able to get the best deals with discounts reaching 23 percent on
average during early morning hours. By the end of the day the
average discount climbed by two percentage points to 21 percent.
Online shopping occurred mostly outside of work hours (54 percent),
with 41 percent coming in after 6 p.m. ET even at elevated price
levels.
- Mobile Trends: Smartphones and
tablets continued to drive sales. Nineteen percent of total online
sales ($328 million) were driven by mobile devices, flat compared
to last year. Smartphones and tablets drove equal shares with iOS
devices generating 79 percent of total mobile sales.
About Adobe Digital Index
Adobe Digital Index publishes research on digital marketing and
other topics of interest to senior marketing and e-commerce
executives across industries. Research is based on the analysis of
select, anonymous and aggregated data from over 5,000 major
companies worldwide that use Adobe Marketing Cloud, one of the
world’s largest marketing technology platforms, which serves
two-thirds of the Fortune 50 companies including 17 out of the top
20 Internet retailers in the U.S.
Helpful Links
- Adobe Digital Marketing blog
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About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
Adobe Systems IncorporatedCraig Corica,
415-832-5389ccorica@adobe.comorText100Melissa Chanslor,
415-593-8465adobe@text100.com
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