Adobe Data Science Symposium and Grants Bring Big Ideas to Big Data
February 10 2016 - 9:00AM
Business Wire
Demonstrating its commitment to digital marketing innovation,
Adobe (Nasdaq:ADBE) today announced its fourth Adobe Digital
Marketing Research Awards and third annual Data Science Symposium
taking place on May 26, 2016 at Adobe San Jose.
At the event, professors and students from leading digital
marketing universities will gather alongside Adobe leaders to
present research and discuss the use of data science in marketing.
Research grants up to $50,000 allow academic institutions to
advance data science projects around media optimization, digital
experience management, content personalization, mobile, analytics,
social and more.
Highlights:
- Adobe supports academic research
related to digital marketing, and cultivates external ideation and
innovation from academia. At Adobe’s Data Science Symposium,
professors and students will have the opportunity to learn about
and discuss the real-world implementation of data science in
Adobe’s Digital Marketing business.
- The recipients of the Adobe Digital
Marketing Research Awards will present at Adobe’s Data Science
Symposium. Full-time university faculty are invited to submit
proposals for the research grant, and the next submission deadlines
for the 2016 Adobe Digital Marketing Research Awards are February
19, 2016 and August 2016. Submission details can be found
here.
- Since the inaugural awards in 2014,
more than 100 proposals from over 30 universities have been
submitted, with 18 selected for research grants. Recipients for the
2015 grants included professors from Rutgers University,
Northeastern University, UC Berkeley and University of
Pennsylvania.
- As part of its efforts to further
research at the university level and support future careers for
students, the recent Adobe Digital Analytics Competition (ADAC)
challenged students with analyzing mobile app data from Adobe
customer Starwood Hotels. Brigham Young University students
received $30,000 for a project focused on innovative ways to solve
business problems through the use of data. To read more about the
ADAC and stay informed about the 2016 competition, visit here.
- The scale Adobe operates at helps power
academic research. Adobe’s customer base provides access to data
from 41 trillion transactions and 4.1 trillion rich media requests
conducted with Adobe Marketing Cloud per year.
Adobe is currently working with professors to incorporate their
work into Adobe Marketing Cloud. Lise Getoor, a UC Santa Cruz
professor and grant recipient, has produced new algorithms to
improve the personalization and performance of marketing content by
10 to 15 percent. Rutgers University professor and grant recipient
Muthu Muthukrishnan is leveraging analytics data Adobe collects
from marketers to develop sublinear algorithms for contextual
anomaly detection and attribution. The work identifies anomalies to
better understand the performance of ad campaigns and accurately
predict and optimize ad spend.
“As an academic, you can try and think up real-world challenges
facing marketers, but it’s much better to work with companies that
actually work to solve these problems for customers every day,”
said Lise Getoor, professor at UC Santa Cruz. “The Adobe Digital
Marketing Research Awards allow me and my team to combine theory
and practice—the goal of any researcher.”
“The award played a critical role in completing the data
collection and analysis for my project on location-based mobile
advertising,” said New York University Professor Anindya Ghose. “It
is a massive validation for the importance of the research my
colleagues and I conducted, and personally a big achievement.”
“We’re seeing talented professors and students making incredible
advances in data science, and are thrilled to launch our fourth
Digital Marketing Research Awards to help further their research,”
said Anil Kamath, fellow and vice president, Adobe Marketing Cloud
Technology at Adobe. “Adobe, which is recognized by Gartner and
Forrester Research as a leader in the industry, has the most
comprehensive set of integrated digital marketing solutions with a
wealth of real-time, large-scale data. By exchanging ideas and
research, we are jointly pushing the boundaries of how data science
is used in digital.”
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to
effectively reach and engage customers and prospects with highly
personalized marketing content across devices and digital touch
points. Eight tightly integrated Solutions offer marketers a
complete set of marketing technologies that focus on analytics, web
and app experience management, testing and targeting, advertising,
video, audience management, social engagement and campaign
orchestration. The tie-in with Adobe Creative Cloud makes it easy
to quickly activate creative assets across all marketing channels.
Thousands of brands worldwide including two thirds of Fortune 50
companies rely on Adobe Marketing Cloud.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2016 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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Adobe Systems IncorporatedMelissa Chanslor,
415-832-5489chanslor@adobe.comorAdobe Systems IncorporatedBrian
Domingo, 415-832-7591bdomingo@adobe.com
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