By John Revill 

ZURICH-- ABB Ltd. reported a 30% rise in earnings for its latest quarter on Thursday, as the power and automation giant's new strategic direction produced some early gains.

Zurich-based ABB, the world's largest maker of power grids, said net profit for the three months to Dec. 31 rose to $680 million, from $525 million a year earlier. The figure missed analyst expectations of $737 million.

Revenue fell to $10.35 billion, from $11.37 billion, due to lower order backlogs the company said, missing forecasts of $10.79 billion.

ABB recently launched a five-year strategic plan aimed at minimizing the sort of risky project that has caused the company problems in recent years. ABB has said it would also now focus on high-growth markets and on collaborations such as its recently announced joint venture with Hitachi Ltd. to develop high-voltage power grids in Japan.

ABB's new strategy comes amid concern that the global economic and political climate has clouded the company's prospects. In October, ABB cautioned that slow growth in Europe, political tension around the world and the Ebola epidemic in Africa had the potential to weigh on its business. The company has been affected by recent decisions at power utilities and governments in Europe to hold off on investments.

On Thursday, ABB said it expected the short-term economic outlook to continue to be mixed with positive signs in the U.S. and growth expected to continue in China, while Europe would remain slow.

2014 had been a challenging year with problems in the company's power systems division and a low order backlog, said Chief Executive Ulrich Spiesshofer.

But the company had made "solid progress on the Next Level strategy," which put the company in a "strong position to manage the global uncertainties heading into 2015," he said in a statement.

ABB said on Thursday it has seen some recent improvement at it power system division, which makes electricity substations and power grids and has previously been a drag on the company's performance.

The company, which proposed lifting its dividend to 0.72 Swiss francs from 0.70 francs a year earlier also said it has completed $730 million, or roughly 18% of a $4 billion share buyback announced last September. The buyback is designed to support ABB's stock, which has been one of the weakest performers on the blue-chip Swiss Market Index during the past 12 months.

ABB said it had been affected by currency swings during 2014, particularly the weakening of the euro versus the dollar and the franc. In the fourth quarter the company said the rise in the value of the dollar had reduced the value of its orders by 5% and revenues by 6%.

If the exchange rate remains at current levels, ABB expects a negative translation effect to continue into 2015.

ABB's German rival Siemens AG last week posted a roughly 25% decline in net profit in its latest quarter, citing a reduction in customer orders.

Write to John Revill at john.revill@wsj.com

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