Yahoo Holds Mobile Developer Conference in New York City
August 26 2015 - 10:30AM
Business Wire
Deepens Investment in App Community With Yahoo Mobile Developer
Suite Updates and Hackathon
Today, Yahoo, Inc. (Nasdaq: YHOO) is hosting hundreds of
developers at the Yahoo Mobile Developer Conference at the Marriott
Marquis in New York. The conference follows February’s inaugural,
packed event in San Francisco, and features speakers including
Yahoo Chief Revenue Officer Lisa Utzschneider; Yahoo SVP of
Publishing Products, Simon Khalaf; and Tumblr CEO David Karp. A
number of partners and clients are also taking the stage to help
share updates to the Yahoo Mobile Developer Suite.
To open the conference, Khalaf delivered a keynote on the
evolving mobile app landscape based on an analysis of data from
Flurry Analytics, which is now in 720,000 apps across two billion
mobile devices. Key insights include:
- Users Logging More Mobile
Minutes: In the second quarter of this year, American consumers
spent, on average, 3 hrs and 40 minutes per day on their mobile
devices. That is a 35% increase in time spent from one year ago and
a 43 minute increase in the last six months.
- Mobile Browser Sidelined: Ninety
percent of time consumers spend in mobile is in apps, and the
remaining 10 percent is spent in browsers. This number is up from
the first quarter of this year when consumers spent 88 percent of
the time on mobile devices in apps.
- Category Catch-Up: Messaging and
Entertainment apps have pulled significant market share from
Gaming, which is now only 14 percent of all time spent on mobile.
Time spent on Social & Messaging apps has increased 50 percent
and time spent on Entertainment has increased 240 percent, while
time spent on Gaming has decreased 36 percent. Social, Messaging
and Entertainment apps now account for 51 percent of time spent on
mobile.
As the world of mobile app usage changes, so do developers’
needs. At today’s conference, Yahoo announced updates to the Yahoo
Mobile Developer Suite developers use to analyze, advertise,
monetize and enhance their apps and build their businesses as the
industry evolves:
Tumblr In-App Sharing: Developers can now let users share
their creations with their Tumblr followers with one click. When a
Tumblr user who doesn’t have the app sees the post, the ability to
download the app will be a seamless part of their experience. App
developers will also be able to see engagement on content shared by
their users, such as how many times it has been reblogged, clicked
on or liked.
Real-Time Metrics: Updating automatically every 15
seconds, developers can have instant insight into real-time app
activity, completely for free through Flurry Analytics. Real-time
Metrics will work at any scale, whether a developer has a hundred,
a thousand, or a billion users.
Native Video Ads for Publishers: Yahoo can now help
developers integrate an advertising solution into their app that is
designed to increase monetization by combining native, the best
performing ad format, with video, the best performing ad
content.
This morning Tumblr CEO David Karp was joined onstage by Wilson
Kriegel, CBO for PicsArt, our exclusive launch partner for Tumblr
In-App Sharing.
"We are thrilled to be using Tumblr In-App Sharing to allow our
community to easily distribute their creative work made with
PicsArt," said Kriegel. "Tumblr and PicsArt both attract creative
people who love to make and share content. This integration will
help users drive discovery through both communities."
The day before the conference, Yahoo hosted its first Mobile
Hackathon around the Yahoo Mobile Developer Suite. More than 200
hackers spent from 9 a.m. to 6 p.m. finding creative hacks using
Yahoo App Publishing, Tumblr API and Yahoo Search In-Apps. Winners
will be announced later today.
As Yahoo works to create tools and resources for developers, the
company is also investing in the mobile and app ecosystem in a
number of different ways. Today Yahoo, as part of the company’s
efforts to support STEAM (Science, Technology, Engineering, Arts,
Math) learning in underrepresented communities, announced a
partnership with Girls Who Code. Yahoo has collaborated to design a
curriculum based on APIs available through Yahoo's Developer
Network, which will roll out to around 500 Girls Who Code clubs in
September. Both Tumblr and Flickr will host student project demos
in the spring.
Mobile developers can access the new tools or apply for
available developer previews by visiting developer.yahoo.com.
About Yahoo
Yahoo is a guide focused on making users' daily habits inspiring
and entertaining. By creating highly personalized experiences for
our users, we keep people connected to what matters most to them,
across devices and around the world. In turn, we create value for
advertisers by connecting them with the audiences that build their
businesses. Yahoo is headquartered in Sunnyvale, California, and
has offices located throughout the Americas, Asia Pacific (APAC)
and the Europe, Middle East and Africa (EMEA) regions. For more
information, visit the pressroom (pressroom.yahoo.net) or the
Company's blog (yahoo.tumblr.com).
Yahoo is the trademark and/or registered trademark of Yahoo!
Inc.
All other names are trademarks and/or registered trademarks of
their respective owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20150826005739/en/
Yahoo! Inc.Media ContactRebecca Neufeld,
408-349-4040media@yahoo-inc.com
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