GREENWOOD VILLAGE, Colo.,
June 15, 2015 /PRNewswire/
-- Red Robin Gourmet Burgers, Inc. (Red Robin) today announced
an action-packed menu lineup inspired by the July 1 theatrical release of Paramount Pictures
and Skydance Productions' Terminator Genisys starring
Arnold Schwarzenegger, Jason Clarke, Emilia
Clarke, and Jai Courtney. Now
through August 23, Red Robin guests
can feast their eyes on the limited-time Genisys Burger, a
fire-grilled beef patty topped with roasted jalapeno, pepper-jack
cheese, shredded romaine, bacon, tomatoes and jalapeno aioli,
served on a new jalapeno-cornmeal bun or sip on the signature
Blue Haze in celebration of the film. The Blue Haze is
indeed the "T-800" of cocktails and steals the show, served in a
captivating tiki glass filled to the brim with Captain
Morgan® spiced rum, blue curacao, pineapple juice, agave
nectar, sweet and sour with a lemon squeeze and a
strategically-placed cherry to mimic the Terminator's infamous red
eye.
Additionally, Red Robin's latest Burger & A
Movie™ promotion puts the spotlight on guests, with an
offer to receive a free movie ticket to see Terminator
Genisys when they purchase a $25
limited edition Red Robin gift card. Gift cards can be purchased at
participating Red Robin restaurants nationwide now through August
23rd. To drum up additional excitement for the upcoming film,
Red Robin is encouraging guests to share pictures while enjoying
"The Genisys Burger" on Twitter and Instagram using the hashtag
#RRillbeback. The Gourmet Burger Authority™ will select
one lucky winner each week during the first month the movie is in
theatres to win free Red Robin burgers for a year.
"Red Robin's partnership with Terminator Genisys
solidifies the Gourmet Burger Authority as the go-to restaurant
before or after a movie," said Lee
Dolan, Red Robin's chief marketing officer. "Whether guests
choose to kick things up with our new spicy Genisys Burger or cool
down with the refreshing Blue Haze cocktail, our new lineup of
craveable menu items will certainly have guests saying, 'I'll be
back.'"
"This creative campaign from Red Robin will build excitement
with fans nationwide for the release of Terminator Genisys.
They can enjoy a great film-themed dinner before seeing the movie,
or fun themed cocktails after. Either way, it's a great date night
with an action-packed movie," said LeeAnne
Stables, head of Worldwide Marketing Partnerships for
Paramount Pictures.
This summer, Red Robin is the place to celebrate seeing a great
film like Terminator Genisys with an expertly crafted,
craveable burger from the Gourmet Burger Authority. For more
information about Red Robin, the promotional partnership, social
contest rules or to find the nearest Red Robin restaurant, visit
www.redrobin.com. To sign up for the Red Robin Royalty loyalty
program and receive special surprise and delight offers throughout
the year, visit royalty.redrobin.com.
Paramount Pictures and Skydance Productions present
Terminator Genisys. When John
Connor (Jason Clarke), leader
of the human resistance, sends Sgt. Kyle
Reese (Jai Courtney) back to
1984 to protect Sarah Connor
(Emilia Clarke) and safeguard the
future, an unexpected turn of events creates a fractured timeline.
Now, Sgt. Reese finds himself in a new and unfamiliar version of
the past, where he is faced with unlikely allies, including the
Guardian (Arnold Schwarzenegger),
dangerous new enemies, and an unexpected new mission: to reset the
future. Starring Arnold
Schwarzenegger, Jason Clarke,
Emilia Clarke, Jai Courtney, J. K.
Simmons, Dayo Okeniyi, Matthew
Smith, Courtney B. Vance and
Byung-Hun Lee.
Produced by David Ellison and
Dana Goldberg. Written by
Laeta Kalogridis & Patrick Lussier. Directed by Alan Taylor.
Terminator Genisys opens in theaters on July 1, 2015.
About Red Robin Gourmet Burgers, Inc. (NASDAQ:
RRGB)
Red Robin Gourmet Burgers, Inc. (www.redrobin.com), a
casual dining restaurant chain founded in 1969 that operates
through its wholly-owned subsidiary, Red Robin International, Inc.,
is the Gourmet Burger Authority™, famous for serving
more than two dozen craveable, high-quality burgers with Bottomless
Steak Fries® in a fun environment welcoming to guests of
all ages. In addition to its many burger offerings, Red Robin
serves a wide variety of salads, soups, appetizers, entrees,
desserts and signature Mad Mixology® Beverages. Red
Robin offers a variety of options behind the bar, including its
extensive selection of local and regional beers, and innovative
adult beer shakes and cocktails, earning the restaurant the 2014
VIBE Vista Award for Best Beer Program in a Multi-Unit Chain
Restaurant. There are more than 500 Red Robin restaurants across
the United States and Canada, including Red Robin Burger
Works® locations and those operating under
franchise agreements. Red Robin… YUMMM®! Connect with
Red Robin on Facebook and Twitter.
About Paramount Pictures
Paramount Pictures
Corporation (PPC), a global producer and distributor of filmed
entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading
content company with prominent and respected film, television and
digital entertainment brands. Paramount controls a collection of
some of the most powerful brands in filmed entertainment, including
Paramount Pictures, Paramount Animation, Paramount Television,
Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films,
and Nickelodeon Movies. PPC operations also include Paramount Home
Media Distribution, Paramount Pictures International, Paramount
Licensing Inc., and Paramount Studio Group.
About Skydance Productions
Skydance Productions tells
big stories and creates immersive worlds, producing narratives that
span film, television, games and more. Skydance is currently in
post-production on a reset of the TERMINATOR franchise, TERMINATOR
GENISYS, to be released on July 1,
2015. The company is also in post-production on MISSION:
IMPOSSIBLE – ROGUE NATION, the latest installment in the highly
successful franchise starring Tom
Cruise with Chris McQuarrie
directing, to be released July 31,
2015. Additionally, Skydance recently wrapped production on
a disaster film on a global scale titled GEOSTORM written by
Dean Devlin and Paul Guyot with Devlin also directing. Skydance
will next begin production on STAR TREK 3, the third installment in
the J.J. Abrams franchise. Simon
Pegg and Doug Jung are
attached to co-write with Justin Lin
to direct. The film is slated for a July 8,
2016 release date.
Skydance's recent releases include JACK
RYAN: SHADOW RECRUIT, from director Kenneth Branagh and starring Chris Pine; WORLD WAR Z, starring Brad Pitt and directed by Marc Forster; STAR TREK: INTO DARKNESS, directed
by J.J. Abrams and starring Chris
Pine and Zachary Quinto; and
G.I. JOE: RETALIATION, directed by Jon M.
Chu and starring Bruce
Willis, Channing Tatum and
Dwayne Johnson. Skydance's previous
projects include Christopher
McQuarrie's JACK REACHER, starring Tom Cruise; MISSION: IMPOSSIBLE – GHOST
PROTOCOL, starring Tom Cruise and
Jeremy Renner; and the award-winning
Coen Brothers film TRUE GRIT,
starring Jeff Bridges and
Matt Damon.
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SOURCE Red Robin Gourmet Burgers, Inc.