CEO Satya Nadella Seeks to Change Microsoft's Image
October 25 2016 - 12:45AM
Dow Jones News
By Jay Greene
LAGUNA BEACH, Calif. -- Microsoft Corp. Chief Executive Satya
Nadella is pushing the company to shed its not-invented-here
approach and learn where it can improve.
"We want to push to be more of a learn-it-all culture than a
know-it-all culture," Mr. Nadella said Monday during an appearance
at The Wall Street Journal's WSJDLive 2016 global technology
conference.
One of Microsoft's challenges has been its early success with
Windows and Office. "Early success is probably the worst thing that
can happen in life," Mr. Nadella said.
He acknowledged Microsoft's missteps in mobile phones.
"We clearly missed mobile," Mr. Nadella said. "There is no
question."
But he is pushing Microsoft into new areas. Mr. Nadella noted
the big bets Microsoft is making in augmented reality with its
HoloLens device, and the investments it is making in artificial
intelligence. Last month, the company moved to concentrate its
artificial-intelligence operation in one group.
"You've got to be able to add unique value and be on the hunt
for the next big category," Mr. Nadella said.
Write to Jay Greene at Jay.Greene@wsj.com
(END) Dow Jones Newswires
October 25, 2016 00:30 ET (04:30 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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