Ericsson and Twentieth Century Fox to enable next-generation content on Unified Delivery Network
April 18 2016 - 9:26PM
- Unified Delivery Network (UDN) will deliver low-latency video,
gaming and social content to content providers, consumers and
terrestrial distributors
- Optimized UDN will address intake, processing, storage and
distribution of a wide variety of Fox content, including new
release and library movies, 360° Audio/Video, Virtual and Augmented
Reality as well as 4K Ultra-HD with High Dynamic Range content
- The partnership seeks to deliver the ultimate immersive
consumer media experience through optimized playback of existing
and innovative content types across any device, platform or
network
NEW YORK, April 18, 2016 (GLOBE NEWSWIRE) -- Ericsson
(NASDAQ:ERIC) today announced that as part of its global
partnership with the Fox Innovation Lab, Twentieth Century Fox's
research and development center, it is collaborating on a proof of
concept for delivering a wide variety of Fox content. The proof of
concept include new release and library movies, 360° audio/video,
virtual reality (VR) and augmented reality (AR), and 4K Ultra-HD
with High Dynamic Range content over any platform, device or
network. This breakthrough innovation enables seamless, optimized
and latency-free entertainment experiences that can support all
current and anticipated playback devices, platforms, and
networks.
The proof of concept leverages Ericsson's Unified Delivery
Network (UDN), connecting content providers with the last-mile
reach of service providers for seamless content delivery. Fox also
participates as a content provider partner in Ericsson's UDN,
extending Fox's network capabilities to the public domain, enabling
enhanced OTT service delivery, and significantly advancing the
traditional content delivery model.
The Ericsson UDN aims to address the requirements for the
highest quality visuals enabled by 4K Ultra-HD with High Dynamic
Range. Adaptive Bit Rate (ABR) and other intake and processing
technologies are used at various points along UDN's "to-the-edge"
delivery network, to ensure that content delivered via mobile and
other edge networks provides an optimal consumer experience.
Hanno Basse, Chief Technology Officer, 20th Century Fox, and
Managing Director, Fox Innovation Lab, says: "4K Ultra-HD with High
Dynamic Range, as well as virtual and augmented reality and other
innovative forms of content, have gathered momentum with the
promise of unique, immersive user experiences. Working closely with
Ericsson's technical experts, we will offer our first proof of
concept to showcase core technologies that overcome the constraints
of network and bandwidth limitations. We will demonstrate a viable
direction for the creation of new, breakthrough content services
that expand our ability to deliver high-value, engaging content to
consumers."
The proof of concept provides a test bed for exploring exciting
new directions for consumer viewing experiences, including but not
limited to device-specific content optimization, personalized
just-in-time low-latency advertising, and novel VR and AR
applications. It provides content creators and distributors with a
benchmark technology stack and workflow to help define the
processes and requirements for delivering new types of content.
Diomedes Kastanis, Vice President, Head of Technology, Software
Solutions at Ericsson, says: "Content technologies like 4K Ultra-HD
with High Dynamic Range and virtual reality provide the natural
next step for service providers looking to differentiate their
offerings with truly immersive experiences. Our work with Fox is
focused on enabling these new forms of content to be delivered to
any type of device, at high quality and without consuming excessive
bandwidth. To achieve this, we address every aspect of the delivery
chain, including hardware, content, workflow and the end-consumer
experience. We are proud of the great strides we have made in this
area, and look forward to our ongoing opportunity to shape the
industry in this new internet era of television."
NOTES TO EDITORS
For media kits, backgrounders and high-resolution photos, please
visit www.ericsson.com/press
Ericsson is the driving force behind the Networked Society - a
world leader in communications technology and services. Our
long-term relationships with every major telecom operator in the
world allow people, business and society to fulfill their potential
and create a more sustainable future.
Our services, software and infrastructure - especially in
mobility, broadband and the cloud - are enabling the telecom
industry and other sectors to do better business, increase
efficiency, improve the user experience and capture new
opportunities.
With approximately 115,000 professionals and customers in 180
countries, we combine global scale with technology and services
leadership. We support networks that connect more than 2.5 billion
subscribers. Forty percent of the world's mobile traffic is carried
over Ericsson networks. And our investments in research and
development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its headquarters in Stockholm,
Sweden. Net sales in 2015 were SEK 246.9 billion (USD 29.4
billion). Ericsson is listed on NASDAQ OMX stock exchange in
Stockholm and the NASDAQ in New York.
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FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com
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