NEW YORK and LOS ANGELES, June 9,
2015 /PRNewswire/ -- The two most powerful brands in hip
hop, Hot97 and Power 106, have joined forces to launch a new mobile
app, Where Hip Hop Lives, a must-have for true Hip Hop fans.
Where Hip Hop Lives aggregates music, news and social media,
curated not by technology but by music trendsetters.
The free app, available now for download for iPhone and Android
devices, is a one stop shop for up-to-the-minute entertainment
news, Instagram photos and video feeds from Hot97 and Power 106
on-air talent and relevant Hip Hop Artists.
A subscription-based model is available for a monthly fee of
$3.99 which grants access to
commercial-free Hot 97 and Power 106 online radio, along with an
exclusive channel dedicated to breaking new Hip Hop music, "New At
2," an extension of both Hot97 and Power106's terrestrial broadcast
daily 2 pm feature hour dedicated to
new music.
New At 2 on the Where Hip Hop Lives app delivers 24 hours of
uncensored new music curated by the DJ's closest to emerging music.
New At 2 will allow Hot97 and Power 106 DJs to break music online
prior to breaking it on radio.
"Hot97 and Power106 personalities are the authentic curators of
the hip hop lifestyle," said Jeff
Smulyan, Chairman and CEO of Emmis Communications (Nasdaq:
EMMS), parent company of Hot 97 and Power 106. "The
Where Hip Hop Lives app provides Hip Hop fans worldwide access to
everything Hip Hop straight from the DJs in New York and Los
Angeles that set the lifestyle and cultivates the next
generation of superstars. From news and images to hip
hop radio like you've never heard it before, Where Hip Hop Lives
promises to deliver an experience unlike other music apps."
"We have been breaking the hottest new artists in hip hop for
years," Ebro Darden, Hot97 Morning Show Host. "In today's crowded
online music landscape we wanted to create a step between what is
hot in the clubs, online, and radio. The New At 2 channel
allows us to deliver new music in a 24 hour experience curated by
the DJ's in clubs not a computer algorithm."
"Where Hip Hop Lives connects our authentic east coast and west
coast hip hop authorities to a global audience," Funk Flex HOT97 DJ
and digital trailblazer. "As I've shown with In Flex We Trust on
the web and mobile, the digital and mobile universe for hip hop is
limitless and Where Hip Hop Lives is the key to reaching the next
stage of breaking the biggest artists, best club DJs and spreading
the hip hop lifestyle worldwide."
"Like so many things in the tech landscape, people want
everything at the tip of their fingers, especially music," said
Felli Fel, afternoon drive on Power 106 and New At 2 mixer.
"This app will allow the consumer to access the newest most
cutting-edge Hip Hop. As a DJ, we see and hear the reaction of the
consumer when we are out and about in the clubs. We also have
access to info the average consumer does not have. Most
importantly, all we do is look for what the consumer is going to
love, it's our job to do this every day."
About Emmis Communications
Emmis Communications
Corporation is a diversified media company, principally focused on
radio broadcasting. Emmis operates the 9th largest radio
portfolio in the United States
based on total listeners. Emmis owns 19 FM and 4 AM radio stations in New York, Los
Angeles, St. Louis,
Austin (Emmis has a 50.1%
controlling interest in Emmis' radio stations located there),
Indianapolis and Terre Haute, IN.
About WQHT HOT 97 FM
WQHT HOT 97 FM is the world's
first all Hip Hop station and has held the dominant position in
New York for over ten years.
HOT 97 is best known for its celebrity on air talent, such as Funk
Flex (television host, multiple gold records) and Miss Info
(renowned journalist, television personality), as well as being the
world's premier source for Hip Hop music culture. HOT 97 TV is an
online and mobile destination for original web series, celebrity
content, concerts and music videos. For more information,
please visit www.HOT97.com, facebook.com/HOT97official, or
twitter.com/HOT97
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SOURCE Emmis Communications