New York Yankees Announce Multi-Year Sponsorship Agreement with StubHub
June 27 2016 - 12:00PM
Business Wire
Sponsorship Agreement Names StubHub the
Official Fan-to-Fan Ticket Resale Marketplace of the New York
Yankees
First Ticket Availability Will Be For July
15 Game
The New York Yankees today announced a landmark, multi-year
sponsorship agreement with StubHub, designating the company as the
official fan-to-fan ticket resale marketplace of the New York
Yankees. The financial terms of the agreement were not
disclosed.
The new product will allow StubHub to be completely integrated
into the Yankees ticket system, replacing the Yankees Ticket
Exchange. The new system will be fully integrated and operational
by Thursday, July 7. The first ticket availability will be for the
Friday, July 15 game, and extend through the remainder of the 2016
schedule.
“We are committed to providing our fans with a first-class
ticket experience, and offering the safest, most secure and
efficient platform for our fans to sell and purchase tickets,” said
Randy Levine, President of the New York Yankees. “This new product
was the result of many productive discussions with StubHub, which
will allow them to fully integrate into our ticket system. We are
confident this collaboration will best protect our fans in the
resale ticket marketplace.”
“The New York Yankees are one of the preeminent brands in
professional sports, and we are thrilled to join with them to
create a best-in-class fan experience,” said Scott Cutler,
President of StubHub. “StubHub’s goal is to ensure that fans have
access to games that they love to attend, and I’d like to thank
both the Yankees and MLB Advanced Media for their willingness to
come to the table and reach a positive solution for all
parties.”
The custom sponsorship deal will provide new features and
functionality that will greatly enhance the consumer experience,
leading to increased user efficiency and fan safety and protection.
These added features will prevent speculative selling, adhere to
the Yankees advertising resale price policy, generate verified
bar/QR codes, and provide fully integrated mobile capacity, for the
safest and most secure way to transmit tickets.
The New York Yankees introduced a mobile ticket system this
year, and the agreement with StubHub will adhere to the existing
mobile ticket policy. All tickets delivered will be mobile. Tickets
will operate on both iOS and Android devices. Users can post hard
stock tickets, but upon being sold, all will be converted to mobile
format. To date, more than 250,000 fans have entered Yankee Stadium
using mobile tickets (primary and secondary combined), and by the
end of this season, the team expects to have welcomed more than
600,000 mobile ticket users. This anticipated number is expected to
be the largest among all teams in baseball.
With this new, technology-led sponsorship, the Yankees will join
the longstanding StubHub arrangement that is in place with MLB
Advanced Media.
While other secondary resale platforms will continue to remain
an option for fans to buy and resell Yankees tickets, only StubHub
will be fully integrated with the New York Yankees.
As part of the sponsorship agreement with the Yankees, StubHub
will receive full marketing and sponsorship benefits, including
in-stadium signage, suite access, and use of official team
marks.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160627005469/en/
For New York YankeesAlice McGillion,
212-843-8039AMcGillion@Rubenstein.comorFor StubHubGlenn Lehrman,
917-533-5998GLehrman@StubHub.com
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