By Liz Hoffman 

GFI Group Inc. shareholders rejected a buyout proposal from CME Group Inc. and GFI management, according to people familiar with the matter, opening the door for rival BGC Partners Inc. to press its own hostile bid for the company.

CME's $5.85-a-share bid failed to get enough votes at a shareholder meeting Friday in New York. CME had planned to keep GFI's software businesses and sell back the brokerage, a middleman to Wall Street banks, to a group of GFI executives.

Bloomberg earlier reported on the vote.

BGC, run by Cantor Fitzgerald chief Howard Lutnick, has made a competing, $6.10-a-share tender offer for all of GFI, in which it owns a 13.5% stake. That offer expires Tuesday. BGC has made its bid contingent on getting two-thirds of GFI's board seats, a condition the existing directors have resisted.

BGC and CME had been engaged in a bidding war over GFI since last summer, a fight that had exacerbated a rivalry between the two firms. Two shareholder advisory firms Institutional Shareholder Services Inc. and Glass, Lewis & Co., advised against the CME/management bid.

Write to Liz Hoffman at liz.hoffman@wsj.com

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