Fans to Receive a Free, Fully-Playable Kaos Toy
with Purchase of Skylanders Imaginators Starter Packs
Skylanders Creator App Extends the Magic of
Creating Skylanders Beyond the Living Room!
Ready, Set, Create! Skylanders® Imaginators is now
available at major retailers worldwide from Activision Publishing,
Inc., a wholly owned subsidiary of Activision Blizzard, Inc.
(NASDAQ: ATVI). For the first time, Portal Masters can create their
own Skylanders, designing the wildest characters imaginable
including customizing appearance, powers, abilities, names,
catchphrases, musical themes and much more. Fans will also enjoy
Crash Bandicoot and Dr. Neo Cortex as guest star Skylanders, as
well as a new mobile app Skylanders™ Creator and the
upcoming Netflix original series, Skylanders™ Academy.
This Smart News Release features multimedia.
View the full release here:
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Skylanders Imaginators is now on store
shelves at major retailers worldwide! The award-winning videogame
lets players create their own Skylanders for the first time!
(Photo: Business Wire)
“From the day we created Skylanders, we have received thousands
of letters from kids all over the world sharing ideas for their
ideal Skylander. The creativity and imagination that this game
inspires in kids is overwhelming,” said Eric Hirshberg, CEO of
Activision. “And Skylanders Imaginators was designed to
harness all of that creativity. It's the game we've always wanted
to make, and the game kids have always wanted to play.”
Developed by Toys For Bob, Skylanders Imaginators
empowers players to unleash their imaginations and bring their
creations to life in an all-new adventure with puzzles, battles, a
compelling storyline and new lineup of heroes and villains. As part
of the Creation Celebration, fans who purchase a Skylanders
Imaginators Starter Pack at participating retailers nationwide
will receive a fully-playable Kaos toy for free. Offer valid until
October 22 or while supplies last.
“This year, we’re letting fans create the magic of Skylanders by
giving them the power to express their imaginations in ways never
before possible,” said Josh Taub, senior vice president, Skylanders
at Activision Publishing. “Skylanders encompasses an award-winning
videogame franchise, top toy property and now a new television
series, Skylanders Academy from Netflix and Activision Blizzard
Studios. We’re proud that we’ve created a beloved franchise that
has touched fans’ lives worldwide in so many ways.”
The launch of Skylanders Imaginators also ushers in the
release of a fun, new mobile app for the game, Skylanders
Creator, that lets fans take their creations on the go!
Featuring similar creation tools available in the Skylanders
Imaginators console game, players can create Imaginators from
scratch or magically transfer their created characters from the
console game to the app using special audio technology. The app
helps fans to express their creativity and love for Skylanders.
Players can simply download Skylanders Creator for free via their
favorite app stores and start creating their Skylanders on select
iPad, iPhone and Android mobile devices.
For the first time in toys-to-life history, fans can immortalize
their Skylanders Imaginator creations in physical forms using
Skylanders Creator. Some fans can choose to have their
creations transformed into 3D printed Imaginator figures (limited
quantities, while supplies last). Additionally, they can create
Imaginator Cards emblazoned with full color images of their created
Skylanders that are fully-playable in the Skylanders Imaginators
console game. Fans also can create customized Skylanders Imaginator
T-shirts featuring images of their very own creations. Availability
of these items varies by territory, and not all features are
available at game launch.
Portal Masters are encouraged to get into the creation spirit by
participating in the Skylanders Imaginators
#CreatorContest. Starting October 24, fans who share their
Skylanders Imaginators creations on social media using the
dedicated hashtag have a chance to win a 3D printed Skylander
Imaginator.
Skylanders Imaginators is sure to be at the top of kids’
wish lists this season. Earlier this year, Skylanders Imaginators
won the prestigious “Best Family Game” from the two top videogame
tradeshows in the world: Electronic Entertainment Expo (E3) and
Gamescom. The game also has been named to the Toys“R”Us 2016 Hot
Holiday Toy List and the Toy Insider’s Hot 20 Holiday Toys List; as
well as highlighted as one of Parents magazine’s “2016 Best
Toys.”
“The new innovation in Skylanders Imaginators provides
kids with so many opportunities to let their creativity shine,”
said Richard Barry, executive vice president, global chief
merchandising officer, Toys“R”Us, Inc. “This is certainly an
exciting time to be a Skylanders fan, and we’re happy to be a
premier retail destination for Portal Masters this holiday
season.”
The new toys-to-life game offers fans more creative choices than
ever before, including a variety of music tracks that players can
use to customize their Imaginators. Song selection includes “A
State of Trance” music from famous DJ Armin van Buuren.
Imaginator music styles provide players with a fun way to express
their characters’ personalities - each style morphing to match the
players’ gameplay experience.
“From the moment I got my hands on Skylanders
Imaginators, there was an instant connection with the game. Not
only because it’s a lot of fun, but because I truly enjoyed
watching my creativity come to life through my character,” said
Armin van Buuren. “I’m pleased that my music can be chosen as a
theme for players’ favorite Skylanders – and I can’t wait to play
the game at home.”
The story of Skylanders Imaginators takes place long ago
when the Ancients used a mysterious power known as “Mind Magic” to
create everything in Skylands. With it, they conjured into
existence anything that they could imagine! However, they soon
learned that in the wrong hands, it could be very dangerous, and so
they sealed it away so that it could never be misused. After
discovering this ancient secret, Kaos has unleashed the power of
“Mind Magic” into Skylands once again – and he is using it to
create an unstoppable army of Doomlanders, the likes of which have
never been seen! Now it’s up to Portal Masters to create
Skylanders Imaginators from their own imagination and stop
Kaos and his evil Doomlanders before it is too late. And to help
train them, Eon is sending the greatest mystic warriors of all time
– the Senseis!
Skylanders Imaginators also introduces two new guest star
characters -- Crash Bandicoot and his arch-nemesis Dr.
Neo Cortex. They join the lineup of Skylanders Sensei
characters as fully-playable toys. The game also gives Crash fans a
dedicated level, Thumpin’ Wumpa Islands, that pays homage to be
beloved ‘90s video game icon.
Adding to the fun, Skylanders Academy, the new animated
comedy-adventure show inspired by the award-winning Skylanders
franchise, will debut on Netflix on October 28. Jam-packed with
humor and heart, Skylanders Academy promises to keep viewers on the
edge of their seats with epic action for kids of all ages. This
Netflix original series Season 1 will debut 13 episodes in 190
countries, with a second season planned for late 2017.
The Skylanders Imaginators Starter Pack will be available
for the suggested retail price of $74.99 on Xbox 360™ and Xbox One™
video game and entertainment systems from Microsoft,
PlayStation® 3 and PlayStation® 4 computer entertainment systems
and Nintendo’s Wii U™ system. Skylanders Imaginators
supports all 300+ Skylanders from previous games. For more
information, visit Skylanders.com.
About the
Skylanders®
Franchise
The award-winning, $3 billion Skylanders® franchise has sold
through more than 250 million toys1 since pioneering the
toys-to-life category in 2011 with the debut of Skylanders® Spyro’s
Adventure. The game originated a play pattern that seamlessly
bridged physical and virtual worlds across multiple platforms. In
2012, Skylanders® Giants further evolved the genre and added
LightCore® characters to the collection of interaction figures.
Skylanders® SWAP Force™, which launched in 2013, introduced an all
new play pattern – swapability. In 2014, Skylanders® Trap Team
reversed the magic of bringing toys to life by allowing players to
pull characters out of the digital world into the physical world
and became the number 1 kids’ console game globally1. Skylanders®
SuperChargers launched in 2015 and expanded upon the franchise’s
signature gameplay to introduce vehicles-to-life for the first
time.
About Activision
Publishing
Headquartered in Santa Monica, California, Activision
Publishing, Inc. is a leading global producer and publisher of
interactive entertainment. Activision maintains operations
throughout the world and is a division of Activision
Blizzard (NASDAQ: ATVI), an S&P 500 company. More
information about Activision and its products can be found on the
company's website, www.activision.com or by
following @Activision.
Cautionary Note Regarding Forward-looking Statements:
Information in this press release that involves Activision
Publishing's expectations, plans, intentions or strategies
regarding the future, including statements with respect to
Skylanders Academy, the Skylanders #CreatorContest or about the
expected features and functionality of Skylanders Creator are
forward-looking statements that are not facts and involve a number
of risks and uncertainties. Factors that could cause Activision
Publishing's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard's
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to Activision
Publishing and Activision Blizzard as of the date of this release,
and neither Activision Publishing nor Activision Blizzard assumes
any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
©2016 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS
IMAGINATORS, SKYLANDERS CREATOR, CRASH, CRASH BANDICOOT, SKYLANDERS
SUPERCHARGERS, SKYLANDERS TRAP TEAM, SKYLANDERS SPYRO’S ADVENTURE,
SKYLANDERS GIANTS, SKYLANDERS SWAP FORCE, SWAP FORCE, LIGHTCORE,
PORTAL OF POWER and ACTIVISION are trademarks of Activision
Publishing, Inc.
¹The NPD Group, GfK Chart-track, Activision Blizzard internal
estimates, including toys and accessories
© 2016 Activision Blizzard Studios, LLC. SKYLANDERS and
SKYLANDERS ACADEMY are trademarks of Activision Publishing,
Inc.
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