SAN JOSE, Calif., June 23, 2015 /PRNewswire/ -- Atmel®
Corporation (NASDAQ: ATML), a global leader in microcontroller
(MCU) and touch solutions, today announced that the company is
powering the borderless nubia Z9 smartphone with its award-winning
maXTouch® T-series solution
In today's smartphone market, next-generation industrial designs
and new display technologies are key differentiating factors that
OEMs require to set their designs apart from their competition.
Atmel's unique, proprietary single-layer pattern brings a true
borderless and futuristic industrial design for tomorrow's
handsets. The maXTouch mXT336T delivers these features, along with
advanced algorithms and Atmel's adaptive sensing technology to
enable virtual edge keys and sliders—delivering interaction all the
way to the edge of the phone. These features enable OEMs to develop
new UI concepts, revolutionizing the way users interact with their
smartphones.
Atmel's mXT336T supports up to 10 touches with wake-up
gesture libraries and best in-class calibration recovery to enable
robust touch performance and excellent noise immunity for today's
after-market chargers in extremely noisy environments.
"Atmel's single-layer on-cell solution is the first in the
industry to truly deliver unprecedented touch performance through
patented sensor designs and innovative software algorithms," said
Binay Bajaj, Sr. Director of Touch
Marketing, Atmel Corporation. "The borderless nubia Z9 design is a
testament to our dedicated engineering team to provide the best
human interface solution on mobile devices. We look forward to
strengthening our collaboration with nubia and teaming together on
more products with sleek, innovative designs using Atmel maXTouch
solutions."
As the demand for display integrated touch solutions
continue to accelerate worldwide, Atmel is committed to bringing a
broader range of maXTouch products with high touch
performance.
"We selected Atmel's innovative single-layer on-cell
maXTouch solution to enable our first borderless smartphone
design," said Ni Fei, CEO of the nubia brand. "Atmel's
adaptive sensing and edge-sensing technology enable the innovative
edge keys and gestures in our flagship nubia handset. We are
thrilled to team with Atmel and look forward to delivering more
unique smart phones with excellent touch performance using maXTouch
solutions."
Development Kits
To simplify the design process and to accelerate
development time, the new maXTouch products come with support from
Atmel's world-class engineering team and are supported by the
maXTouch Studio tool suite. These tools enable designers to bring
their smart devices faster time-to-market.
More Information
Atmel maXTouch Products:
http://www.atmel.com/products/touchsolutions/default.aspx
Atmel YouTube Channel:
www.atmel.com/youtube
Embedded Design Blog: www.atmelcorporation.wordpress.com
Twitter: www.atmel.com/twitter
LinkedIn: www.atmel.com/linkedin
Facebook: www.atmel.com/facebook
About Atmel Corporation
Atmel Corporation (NASDAQ: ATML) is a worldwide leader in
the design and manufacture of microcontrollers, capacitive touch
solutions, advanced logic, mixed-signal, nonvolatile memory and
radio frequency (RF) components. Leveraging one of the industry's
broadest intellectual property (IP) technology portfolios, Atmel is
able to provide the electronics industry with intelligent and
connected solutions focused on the industrial, consumer,
communications, computing and automotive markets.
About nubia
nubia is the premium brand of ZTE corporation. It was launched
in October 2012. ZTE Corporation is a
globally-leading provider of telecommunications equipment and
network solutions, nubia brand is independently managed and
differentiated by a separate team from the ZTE brand. It mainly
focuses on high-end open markets, with development around the
world. nubia is favored by consumers through differentiation on
concept, design, price, advertisement and service.
©2015 Atmel Corporation. Atmel®, Atmel logo and
combinations thereof, Enabling Unlimited Possibilities®,
AVR®, maXTouch®, and others are registered
trademarks or trademarks of Atmel Corporation in U.S. and other
countries. ARM®, Cortex® and others are the
registered trademarks or trademarks of ARM Ltd. Other terms and
product names may be trademarks of others.
Press Contact:
Agnes Toan, Sr.
Communications
Manager
agnes.toan@atmel.com
(408) 487-2963
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SOURCE Atmel Corporation