Most Affordable Kindle Now Even Better—Thinner and Lighter, and Still Only $79.99
June 22 2016 - 9:17AM
Business Wire
Thin and light design lets you easily take your
full library with you on-the-go
Export your notes and highlights—easily print
them for your book club, and more
First Kindle with built-in Bluetooth audio
support for better accessibility—visually impaired users can now
use the VoiceView screen reader to read a book without an
adaptor
(NASDAQ: AMZN)—Amazon today introduced the all-new Kindle,
making its most affordable reader thinner, lighter, and with twice
the memory as the previous generation for the same price, just
$79.99. Kindle is offered in your choice of black or white and is
available at www.amazon.com/kindle.
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All-new Kindle in white (Photo: Business
Wire)
“Tens of millions of readers around the world have Kindle
e-readers and today, we’re excited to make our most affordable
Kindle even better, while keeping the same breakthrough price
point,” said Arthur van Rest, General Manager, Kindle. “With a
thinner and lighter design, twice the memory, and all the features
customers love about Kindle, it has never been a better time to be
a reader.”
Kindle—Thinner, Lighter, Still Only $79.99
The all-new Kindle is thinner and lighter and has twice the
memory compared to the previous generation Kindle. Now available in
black and white color options, the new Kindle features a more
rounded design, making it easy and comfortable to hold in one hand
at any angle for extended reading sessions. Unlike reflective
tablet and smartphone screens, the high contrast touchscreen
display on Kindle eliminates glare in any setting, even in direct
sunlight. Recent studies have shown that evening exposure to blue
light from backlit screens like tablets and smartphones can
suppress the body’s production of melatonin, a naturally occurring
hormone that helps the body fall asleep. Because the Kindle display
emits no light, you can read anytime without losing sleep. Like all
Kindle e-readers, the all-new Kindle has a battery life that lasts
for weeks and not hours.
New Reading Features
Kindle comes with Amazon’s newest reading features,
including:
- Export Notes—It’s now easy to export
notes and highlights from a book to your e-mail, so you can always
have them on-hand for reference. Receive your notes both as an
easily printable PDF that’s ready to bring to your book club, and
as a simple file you can open in your favorite spreadsheet app.
This feature will be available as part of a free, over-the-air
software update in the coming weeks.
- Built-in Bluetooth audio for
accessibility—The first Kindle with built-in Bluetooth audio
support, Kindle makes it possible for visually impaired users to
use the VoiceView screen reader on Kindle to read the content of
the screen—including reading books and other Kindle content—without
the need for an adaptor. This is enabled through a new out-of-box
experience specifically for visually-impaired customers that allows
them to pair their Kindle with Bluetooth headphones or a speaker.
For other recent updates in accessibility, visit our Amazon
blog.
- Chinese Word Wise Hints—Choose between
English and Simplified Chinese Word Wise hints by changing the
language in Word Wise settings.
- Personalized Home Screen—An updated
interface and navigation makes it even easier to discover your next
favorite book, manage Wish Lists, and see recommendations from
friends via Goodreads. To learn more, visit
www.amazon.com/kindleupdate.
All the Features Readers Love about Kindle
The new Kindle includes all of the features that have made the
Kindle family the most popular e-readers in the world for eight
years running:
- New Fonts—Fonts like Bookerly, Ember,
and OpenDyslexic provide more choice for customers on top of the
world class fonts already available on Kindle.
- Weeks of battery life—Battery life is
measured in weeks, not hours.
- No set-up required—Kindle arrives
pre-registered so you can start reading immediately.
- Whispersync—Saves and synchronizes your
last page read, bookmarks, and annotations across all of your
devices and Kindle apps, so you can always pick up where you left
off.
- Worry-free archive—Automatically backs
up your Kindle books in the cloud, so you never need to worry about
losing your books—re-download your books wirelessly anytime for
free.
- Goodreads—Kindle is integrated with the
world’s largest site for readers and book recommendations, with
over 50 million members, 1.5 billion books added, and 50 million
book reviews.
- X-Ray—Explore the “Bones of the
Book”—see all of the passages across a book that mention relevant
ideas, fictional characters, historical figures, places, or topics
of interest.
- Word Wise—Available on many popular
English language titles, Word Wise makes it easier to enjoy and
quickly understand more challenging books. Short and simple
definitions automatically appear above difficult words, so you can
keep reading with fewer interruptions.
- Family Library—With Kindle and Kindle
reading apps, you can access not only your own books, but also
books from the Amazon account of a spouse or partner.
- Kindle FreeTime—Gives parents a simple,
engaging way to encourage kids to spend more time reading.
Hand-select books for your kids to read, and achievement badges are
earned when they hit reading milestones.
- Time to Read—Tells you how much time it
will take to finish a chapter or a book based on your personalized
reading speed.
- Vocabulary Builder—Compiles words you
look up in the dictionary into an easy-to-access list. Use these
lists to quiz yourself with flashcards and instantly see words in
context.
- Share your favorite passages—Share book
recommendations, highlighted sections, and meaningful quotes with
friends via Facebook and Twitter.
- Smart Lookup—Integrates a full
dictionary definition with other reference information via X-Ray
and Wikipedia.
- Custom-Built Typesetting Engine—Word
and character spacing, with hyphenation, justification, ligatures,
and kerning lays out the pages just as the author intended.
World’s Best eBook Store
Kindle e-readers come with instant access to the Kindle Store,
which includes:
- Massive selection—Millions of books,
newspapers and magazines, including the latest best sellers, Kindle
Singles, and more.
- Kindle exclusives—Over 1,000,000 books
are exclusive to the Kindle Store.
- Lowest book prices—Over a million
titles are $2.99 or less, over 2 million are $9.99 or less.
- Kindle Unlimited—Enjoy unlimited
reading of over 1,000,000 books and unlimited listening to a
selection of thousands of audiobooks for just $9.99 a month.
- Kindle First—Access new Kindle books a
month in advance of their official release date. Customers can
choose one of the featured books each month for $1.99, and Prime
members can make their selection for free—yet another benefit of
Prime membership.
The all-new Kindle is still just $79.99 and is available for
pre-order around the world and will start shipping in the coming
weeks. Pre-order now at www.amazon.com/kindle.
About Amazon
Amazon.com opened on the World Wide Web in July 1995. The
company is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets,
Fire TV, Amazon Echo, and Alexa are some of the products and
services pioneered by Amazon. For more information, visit
www.amazon.com/about.
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