India-based AWS Infrastructure Region will
enable customers to run workloads in India and serve Indian
end-users with even lower latency
Amazon Web Services, Inc. (AWS), an Amazon.com company
(NASDAQ:AMZN), today announced that it will open an AWS
infrastructure region in India for its cloud computing platform in
2016.
"Tens of thousands of customers in India are using AWS from one
of AWS's eleven global infrastructure regions outside of India.
Several of these customers, along with many prospective new
customers, have asked us to locate infrastructure in India so they
can enjoy even lower latency to their end users in India and
satisfy any data sovereignty requirements they may have,” said Andy
Jassy, Senior Vice President, AWS. “We're excited to share that
Indian customers will be able to use the world’s leading cloud
computing platform (AWS) in India in 2016 – and we believe India
will be one of AWS's largest regions over the long term."
Customers in India such as Hike, PayTM, ZEDO, Freshdesk, Inmobi,
Capillary Technologies, HackerEarth, Getit, Ferns N Petals, redBus,
Druva, Vserv, Hungama, Tata Motors, Jubilant Food Works, STAR
India, Future Group, Manipal Global Education, Classle, NDTV,
Dalmia Bharat Sugar, Usha International, Macmillan India, Apeejay
Stya and Svran Group are already using AWS to drive cost savings,
accelerate innovation, speed time-to-market, and expand geographic
reach in minutes.
Tata Motors Limited is a leading Indian multinational automotive
manufacturing company headquartered in Mumbai, and is part of Tata
Group. The company’s customer portals and its Telematics systems,
which lets fleet owners monitor all the vehicles in their fleet on
a real-time basis, are running on the AWS Cloud. Tata Motors has
recently built a parts planning system to forecast spares demand by
using ordering and inventory patterns. They use AWS for development
landscapes immediately after the project kicks off, which shaves
four to six weeks of setup time in a typical project cycle.
“Whenever we plan on rolling out a new project or experimenting
with a new technology, AWS helps us in quickly provisioning the
required infrastructure and enables us in getting up and running at
a fast pace,” said Jagdish Belwal, Chief Information Officer of
Tata Motors. “AWS has helped us become more agile and has
drastically increased our speed of experimentation and therefore,
innovation.”
NDTV is India's leading media house with TV channels watched by
millions of people across the world. NDTV has been using AWS since
2009 to run their video platform and all their web properties on
AWS. During the May 2014 general election, NDTV using AWS was able
to handle the unprecedented web traffic that scaled 26 times from
500 million hits on a normal day to 13 billion hits during election
day, and regularly peaked at 400,000 hits per second. “We have been
an early adopter of AWS and the benefits that we experience is
beyond just cost savings, it is the agility that enables us to move
fast with new projects that makes a positive impact and real
difference to our business,” said Kawaljit Singh, CTO of NDTV
Convergence. “We are very impressed with the staff and tech support
teams of AWS, who have been most helpful in providing support and
guidance throughout our cloud journey. They worked
hand-in-hand with our team so that we are able to handle the
massive scale and unpredictability of workloads for the general
election event last year, and as a result, the entire process took
place without any hitch at all.”
Ferns N Petals is a leading flower and retailer in India with
194 outlets in 74 cities and delivery across 156 countries
worldwide. Prior to using AWS, Ferns N Petals was running its IT
infrastructure in a traditional datacenter. They turned to AWS in
the year 2014 when their business grew rapidly and decided to move
their entire online business to AWS. Since moving to AWS, they are
able to manage rapid growth of their users’ traffic that peaks at
80 percent during the festive seasons. “Our experience with AWS
over the past year has been excellent. AWS is now the cornerstone
in our growth strategy,“ said Manish Saini, Vice President of
online business for Ferns N Petals. “We have recently launched two
new businesses that include new overseas expansion that are all
running on AWS. We are now able to spend more time and resources in
areas that matter to our customers such as new mobile app
development that will enhance their buying experience.”
Novi Digital is a wholly owned subsidiary of STAR India, one of
the largest media and entertainment companies in India. The company
uses AWS to run hotstar, a flagship OTT platform for drama, movies
and live sporting events. With more than 20 million downloads in
four months, hotstar has seen one of the fastest adoptions of any
new digital service anywhere in the world. In fact, during one of
the Cricket World Cup matches, hotstar and starsports.com combined
reached a record total of over 2.3 million concurrent streams and
more than 50 million video views. “The reliability of the highly
scalable AWS cloud platform has enabled hotstar to break many
records in the last four months,” said Ajit Mohan, Head of Digital,
STAR India. “AWS has been a key partner in helping us deliver a
compelling and seamless experience for millions of users.”
AWS also has a vibrant ecosystem in India, including partners
that have built cloud practices and innovative technology solutions
on the platform. The AWS Consulting Partners in India include
Accenture, Blazeclan, Frontier, Intelligrape, Minjar, Progressive,
PWC, SaaSforce, SD2labs, Team Computers, Wipro, and many others.
Among the AWS Technology Partners in India are Adobe, Druva,
Freshdesk, Indusface, Microsoft, Newgen, RAMCO, SAP, Seclore and
many others. For the full list of the members of the AWS Partner
Network, please visit: https://aws.amazon.com/partners/
About Amazon Web Services
Launched in 2006, Amazon Web Services offers a robust, fully
featured technology infrastructure platform in the cloud comprised
of a broad set of compute, storage, database, analytics,
application, and deployment services from data center locations in
the U.S., Australia, Brazil, China, Germany, Ireland, Japan, and
Singapore. More than a million customers, including fast-growing
startups, large enterprises, and government agencies across 190
countries, rely on AWS services to innovate quickly, lower IT costs
and scale applications globally. To learn more about AWS, visit
http://aws.amazon.com.
About Amazon
Amazon.com opened on the World Wide Web in July 1995. The
company is guided by four principles: customer obsession rather
than competitor focus, passion for invention, commitment to
operational excellence, and long-term thinking. Customer reviews,
1-Click shopping, personalized recommendations, Prime, Fulfillment
by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire
tablets, Fire TV, and Amazon Echo are some of the products and
services pioneered by Amazon.
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