Autodesk and Mattel Team Up to Bring New Digital and 3D Printing Experiences to Kids and Families
April 20 2015 - 8:00AM
Business Wire
Partnership will unlock the creative “keys to the toy factory”
and inspire kids’ and fans’ unlimited imaginations
Autodesk, Inc. (NASDAQ:ADSK) and Mattel (NASDAQ:MAT) announced
today they have signed an exclusive agreement to power the Mattel
toy line with cutting-edge 3D design and 3D printing
technology.
The joint initiative will provide a new immersive experience by
combining beloved physical toys with digital adventures. An
upcoming series of apps will empower consumers to imagine, design
and customize their own toys, and help to make the toys real
through 3D printing.
“Autodesk is dedicated to providing powerful, yet easy-to-use 3D
design and 3D printing apps to unlock the creativity in everyone,”
said Samir Hanna, vice president and general manager, Consumer and
3D Printing, Autodesk. “Partnering with an iconic brand like Mattel
provides us with an opportunity to demonstrate how Spark, our open
3D printing platform, can help create amazing experiences that
bridge the digital and physical worlds and push the boundaries of
creative play.”
The exclusive collaboration aims to bring hands-on design
experiences to support an interactive learning environment through
fun apps so that kids can also learn while they play. The digital
experiences also engender pride in accomplishment and tap directly
into the maker trend that encourages creativity, imagination and
open-ended customization.
“We’re constantly inspired by the passion and creativity we see
among kids around the world,” said Doug Wadleigh, senior vice
president and global brand general manager, Toy Box, Mattel.
“Technology is changing daily and by harnessing Mattel’s expertise
in play and Autodesk’s expertise with creative apps and 3D
printing, we’re able to offer a new kind of 3D design experience,
continuing the Mattel legacy of inspiring imagination and
creativity.”
The first in a series of new apps is scheduled to launch in the
second half of 2015 along with a dedicated online hub for Mattel’s
3D printing initiatives. Additional details and information will be
announced at a later date.
About Mattel
The Mattel family of companies (Nasdaq: MAT) is the worldwide
leader in the design, manufacture and marketing of toys and family
products. Mattel's portfolio of best-selling brands includes
Barbie®, the most popular fashion doll ever produced, Hot Wheels®,
Monster High®, American Girl®, Thomas & Friends® and
Fisher-Price® brands, including Little People® and Power Wheels®,
MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide
array of entertainment-inspired toy lines. In 2013, Mattel was
named one of the "World's Most Ethical Companies" by Ethisphere
Magazine and in 2014 ranked No. 5 on Corporate Responsibility
Magazine's "100 Best Corporate Citizens" list. With worldwide
headquarters in El Segundo, Calif., Mattel's companies employ
nearly 30,000 people in 40 countries and territories and sell
products in more than 150 nations. At Mattel, we are Creating the
Future of Play. Visit us at http://www.mattel.com,
http://www.facebook.com/mattel or www.twitter.com/mattel.
About Autodesk
Autodesk helps people imagine, design and create a better world.
Everyone--from design professionals, engineers and architects to
digital artists, students and hobbyists—uses Autodesk software
to unlock their creativity and solve important challenges. For more
information visit autodesk.com or follow @autodesk.
Autodesk and the Autodesk logo are registered trademarks of
Autodesk, Inc., and/or its subsidiaries and/or affiliates in the
USA and/or other countries. All other brand names, product names or
trademarks belong to their respective holders. Autodesk reserves
the right to alter product and services offerings, and
specifications and pricing at any time without notice, and is not
responsible for typographical or graphical errors that may appear
in this document.
© 2015 Autodesk, Inc. All rights reserved.
Autodesk, Inc.Jennifer Gentrup,
415-547-2435jennifer.gentrup@autodesk.comorMattelAngela Emery,
310-252-3306angela.emery@mattel.com
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