LiveRamp Hires Nielsen Veteran Jeff Smith as Chief Marketing Officer
April 20 2016 - 12:00PM
Business Wire
Joins LiveRamp’s Leadership Team to Drive
Marketing Strategy and Accelerate Growth
LiveRamp™, an Acxiom® company, today announced it has hired Jeff
Smith as Chief Marketing Officer, further strengthening its
executive bench. In this role, Smith will accelerate LiveRamp’s
growth by broadening the industry’s understanding of the strategic
importance of data connectivity and its ability to unlock better
customer experiences on any channel or device.
Smith, an experienced leader in ad tech, digital and mobile
media, big data and SaaS, brings 20+ years of global experience
building world-class, revenue-focused marketing teams in companies
ranging from high-growth start-ups to Fortune 100 businesses. Smith
has held leadership positions spanning general management, sales,
marketing, business development and product management. In his new
role as CMO of LiveRamp, Smith will report to Travis May,
LiveRamp’s president and general manager.
“Jeff brings vital skills we need to scale in the face of
explosive market growth,” said May. “We’ve tripled our revenue run
rate to more than $100M over the last 18 months, and we’re just
getting started. A much bigger opportunity lies ahead.”
“LiveRamp provides the foundational connections on which
marketing clouds are built, helping brands recognize their
customers across any channel or device and then use their preferred
platforms to drive seamless engagement,” said Smith. “I look
forward to growing the market for technology that has such a
transformative effect on a brand’s ability to connect with its
customers.”
Prior to joining LiveRamp, Smith led marketing efforts at
Nielsen as part of the global product leadership team, where he
accelerated growth domestically and internationally by helping
advertisers, agencies, and media companies understand the consumer
path to purchase. Smith, who holds an MBA from the MIT Sloan School
of Management, will be based in San Francisco.
About LiveRamp
LiveRamp connects more than 300 digital marketing platforms
and data providers. We help marketers eliminate data silos and
unlock greater value from the tools they use every day.
By onboarding and unifying customer data across disparate
systems, we provide the connectivity brands need to reach consumers
across channels and measure the impact of marketing on
sales. LiveRamp is an Acxiom company delivering
privacy safe solutions to market and honoring
the best-practices of leading associations including the
Digital Advertising Alliance’s (DAA) ICON
and App Choices programs. For more information,
visit www.liveramp.com.
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AcxiomInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.comGACXM
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