The partnership allows for creative
scalability of advertising for the automotive
industry
NEW
YORK, May 14, 2024 /PRNewswire/
-- Constellation, a first-of-its-kind SaaS platform that
allows top brands and Fortune 500 companies to seamlessly build,
launch and manage compliant creative assets at scale, today
announced its partnership with S&P Global Mobility, which
enables customers to anticipate change and make informed marketing
decisions. Together, Constellation and S&P Global Mobility will
combine S&P's market-leading automotive expertise in media
execution with Constellation's creative automation, providing
consumers with highly relevant ads.
"Now more than ever, delivering personalized ad experiences is
top of mind for the automotive sector," said Diana Lee, CEO and co-founder of Constellation.
"Constellation's philosophy is not just about reaching the right
person, but also crafting the right message and utilizing the best
medium to reach target audiences. Together with S&P Global
Mobility, we are confident we can provide the best ad experiences
to automotive customers."
Constellation's proprietary Modular Content Assembler tool
creates templatized creative at scale for brands. This tool
replaces time-consuming, error-prone manual creation for digital
channels, television, video, and more. Constellation's rules-based
engine ensures end-to-end compliance, enabling teams with
pre-approved content that can launch immediately. The scalability
of the tool allows the development of assets that speak directly to
diverse subsets of audiences. An innovation within the advertising
space, Constellation's Modular Content Assembler provides the
solution to a constantly evolving ad environment.
"As content consumption is increasingly fragmented, this
partnership comes at a pivotal time where advertisers are looking
for new, innovative ways to appeal to automotive consumers," said
Adam Lobelson, Executive Director,
Polk Automotive Solutions, S&P Global Mobility. "The synergy of
Constellation's modular creative platform, and S&P Global
Mobility's deep audience insights represents an advancement in
marketing precision."
The partnership comes on the heels of two new appointments on
Constellation's executive team: Bill
Berry, General Manager of Life Sciences and Healthcare, and
Daniel Bisgeier, Chief Financial
Officer, who both bring over 25 years of experience in each of
their respective industries. To learn more about Constellation,
visit www.helloconstellation.com.
ABOUT CONSTELLATION:
Constellation is a global,
NYC-based SaaS company that's seen exponential growth since its
founding in 2016. Our proprietary marketing compliance technology
allows top brands and Fortune 500s to seamlessly build, launch and
manage hyper-targeted campaigns at scale. Our advanced data-feeding
system transforms complex data variables into thousands of creative
asset iterations, instantly. Constellation is revolutionizing
marketing technology—particularly for companies in highly regulated
industries like Pharma, Banking, and Auto—with an automated
solution that scales both creative and regulatory approval
processes.
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SOURCE Constellation