CADP Etf Lcad Susd �

    Captive Audience Display Solutions Plc

Captive Audience Display Solutions Plc ("CAds" or "the Company") is pleased to announce that its
entire ordinary share capital has been admitted to trading on the PLUS quoted market.

Listing Details
Sector classification:                 Media & Advertising
Corporate Adviser:                     LHM Casey McGrath
Shares in Issue on Admission:          173,980,227 Ordinary Shares of �0.0001each
Total held by the directors            23,200,769 (13.34% of issued share capital)

Principal Activities:
CAds is a brand new Out-of-Home Digital Media Network that delivers current news, entertainment
and advertising to millions of viewers on petrol station forecourts throughout Ireland. Daylight-
viewable LCD screens mounted at eye level on top of petrol pumps at select high-volume forecourts
enable CAds to provide a broadcast television like experience (video and audio) to a desirable,
captive audience out of home.

Traffic, weather, sports, business and local news programming are interspersed with national and
regional advertising in an approximate 4 minute rolling programme.

The concept has proven itself in Ireland where CAds currently commands a confirmed audience of
1.8m people per month on Topaz / Statoil, Texaco and Esso forecourts throughout Ireland (Source:
Lansdowne Market Research)

The commercial opportunity arises as CAds brings together major international oil companies,
international media agencies and global brand advertisers to jointly exploit CAds narrowcast TV
technology and proven methodology.

To date more than �2m has been invested in building, developing and upgrading the network
technology and outlets and CAds has filed for Irish and European patents in respect of its process
and software.

The current customer list includes major household brands, Government agencies and well- known
FMCG products. The advert cycle is 240 second, 24/7 interspaced with live news and sports content,
enhancing the customer forecourt experience.

The CAds proposal for forecourt owners provides a new revenue line under a variety of attractive
revenue share models.

Management
The management team has extensive experience in the advertising and technology sectors.

Liam McGrattan (Executive Chairman)
Liam has a background in sales and finance, and successfully launched Custom Finance Ltd., a
specialist leasing company. He has specialised in the Small-Cap Equities Market for the last ten
years.  Liam has been involved in a number of highly successful private and publicly quoted
companies on the Plus Markets Group and the Alternative Investment Market of the London Stock
Exchange. Liam is a Non-Executive Director of Great Western Mining Corporation a gold and uranium
mining exploration company which is listed on the Plus Market in London. He is also Chairman and
Managing Director of Wilhan Limited, a Dublin based private investment company.  Liam studied
French and Swedish at University College Dublin.

Brian McDonnell (Managing Director)
Brian has spent the last 22 years working in advertising, training and manufacturing industries.
He was Managing Director of a number of companies including a manufacturing, management
development and training company.

His experience in media covers exhibitions, print, ambient and cinema. He has also successfully
brought many business to business products to the market. He brings many years of structured
senior management experience, along with proven strategic and commercial skills in launching new
media products into existing markets.

Lisa McDonnell (Company Secretary)
Lisa has a background in the advertising, market research, media and television production. She
has managed a number of innovative projects in these areas in Ireland the United States. She is
also a practicing psychotherapist and business coach.

Graham Curtis (Non-Executive Independent Director)
Graham has worked with the National Westminister Bank with responsibility for high value clients,
pension fund portfolios and major trusts where the bank was either trustees or advisers to the
clients. He then acted as Personal Financial Planning Manager for forty two West End of London
branches including major investment business to the bank and winning the top new business award
for two years.

In 1994, he was appointed new business manager for Coutts Private Bank of London with
responsibility for developing new business from UK based clients. In 1997, he was appointed Coutts
Middle East Private Bank Manager in the Gulf Region and eventually headed up the whole Middle East
team in London. In 1998, Coutts Bank extended his remit adding their high value client base in
Egypt, Jordan, Turkey, Lebanon and selected clients in UAE, Saudi Arabia and Brunei. In 2003, he
was given exclusive responsibility for the personal portfolios of the main Middle East ruling
royal families until his retirement.

He now acts in a personal capacity as an independent adviser to a small number of selected high
value families in the Middle East and Europe.

Additional Information on the Directors:
In addition to directorships of the Company, the Directors hold or have held the following
directorships in the previous five years:

Director                 Current Directorships                              Past Directorships
Liam McGrattan           C-Ads Ireland Ltd                                  None
                         C-Ads UK Ltd
                         Great Western Mining Corporation Plc
                         Wilhan Limited

Brian McDonnell          C-Ads Ireland Ltd                                  None
                         C-Ads UK Ltd
                         Carrefour Ltd
                         Bellevue Court 2 Limited
                         Makubwa Ltd

Lisa McDonnell           Makubwa Mining Limited                             None

Graham Curtis            None                                               None


Substantial Shareholdings
                                           No. of                Percentage of
                                           Ordinary              Issued Share
                                           Shares                Capital

Liam McGrattan 1                           9,220,769             5.30%
Brian McDonnell                            9,380,000             5.39%
Nial Ring                                  5,881,538             3.38%
Declan Fleming 2                           7,100,000             4.08%

1.      Includes shares held by Wilhan Limited, a company controlled by Liam McGrattan.
2.      Includes shares held by Irish Graphic Equipment Limited, a company controlled by 
        Declan Fleming


Reasons for Admission:
The Directors consider that Admission will enhance the Company's profile amongst new investors and
existing and potential customers, thereby increasing the opportunities available to continue the
expansion of the business to international markets and to raise additional capital to fund this
expansion.

Risk Factors
The following risks should be considered carefully by prospective investors before acquiring
Ordinary Shares. The Company's business, financial position or operations could be materially
affected by the occurrence of any of the risks described below. In such circumstances, the price
of the Ordinary Shares could decline and investors could lose all or part of their investment. The
information below does not purport to be an exhaustive list or summary of the risks affecting the
Company and are not set out in any particular order of priority. There may be additional risks
which should also be considered. Investors should consider carefully all risks before making a
decision to invest in the Company.

Future Trading Prospects

The Company has a limited operating history on which to evaluate its business and prospects, which
makes  it difficult to accurately forecast the Company's future performance. Future revenues could
fall  short of expectations if it experiences delays or difficulties in product development and/or
commercial  marketing  and  sale of its products and/or services.  The  Company's  future  trading
prospects  and operating results will depend on a number of factors including the Group's  ability
to continue the roll out of its business plan and increase its sales and marketing activities, its
ability to attract customers and secure profitable arrangements with those customers and to manage
its expanding operations including its operating costs and capital expenditures.

The value of any investment in the Company is therefore dependant on the successful implementation
of its business plan and strategy.

Key personnel

The Company's success depends to a significant extent upon the skills, experience and performance
of the Company's board of directors, certain executive officers, outside advisors and consultants,
and other key employees.  The loss of the services of any of the foregoing parties could have a
material adverse effect on the Company's business, operating results and financial condition.  The
Company's ability to attract, integrate and retain qualified key personnel will be critical to the
future development of the Company's business.

Competition

The  Media  and  Advertising Industry is highly competitive industry with significant  competition
from alternative advertising media channels and also other Companies who may seek to introduce  or
develop  products  or  services that compete with the Company. Potential competitors  may  develop
alternative technologies that achieve greater market acceptance or cost savings than the Company's
technology. Increased competition could result in decrease in market share and profitability which
could adversely affect the financial performance of the Company.

Future Growth

The  Group  expects  to experience a period of significant growth over the  next  few  years.  The
Company's ability to successfully offer products and services and implement the Company's business
plan  in  a  changing  environment requires an effective planning  and  management  process.   The
Company's  ability  to manage growth effectively will require the Group to implement  and  improve
operational and financial systems.  It also will be required to manage multiple relationships with
various  consumers,  developers and other third parties.  The Company's future  operating  results
will  also depend on the Company's ability to expand sales and marketing, research and development
and administrative support. The ability to manage this growth effectively will affect the business
and operating results.

Future Financing

The directors believe that the Company's cash reserves on acquisition and the projected cash flows
from operations will be adequate to fund the Company's operations for at least the next twelve
months.  Such sources, however, may be inadequate to cover such period or the Company's future
operations and consequently, it may require additional funds during that period.  It is also
likely the Group will require additional capital in the medium term to continue to develop and
improve the Company's products and/or services, to meet projected growth, and to fund expansion
into new markets.

The  Company's future capital requirements will depend on many factors, including the  demand  for
the Company's products and services, and the timing of the Company's expansion into new markets.

There can be no assurance that additional financing will not be required and if required that it
will be available on acceptable terms or at all.  If the Group raises additional funds by selling
stock, the percentage ownership of the Company's existing shareholders will be reduced.  If the
Group cannot raise adequate funds to satisfy the Company's capital requirements, the Company's
future operations may have to be limited. The Company's inability to obtain financing on
acceptable terms when needed could have a material adverse effect on the Company's business,
operating results and financial position.

Trading and Liquidity of Shares
An investment in Ordinary Shares is speculative and subject to significant risk. Admission to Plus
of the Ordinary Shares should not be taken as implying that there will be a liquid market for such
shares.  It may be more difficult for an investor to realise his investment in the Company than in
a company whose shares are quoted on the Official List. Continued membership of Plus is entirely
at the discretion of Plus Markets Group plc.

The market price of the Ordinary Shares may not reflect the underlying value of the Company's net
assets or operations. The  share  prices  of  public  companies  are  often  subject  to
significant fluctuations and in particular the market for shares in smaller public companies is
less liquid than for larger public companies. Consequently the Company's share price may be
subject to greater fluctuation and the Ordinary Shares may be difficult to sell or may not realise
the amount paid.

General Risks
The activities of the Company are also potentially subject to current and future commercial risks
and factors such as changes in economic and regulatory conditions which could impact on the
ability of the company to generate income and achieve its strategy.


Contact Details
Captive Audience Display Solutions Plc
Liam McGrattan, Executive Chairman
Phone:    +353 (0)1 8230510
Email:    liammcg@eircom.net

LHM Casey McGrath, Corporate Adviser
Con Casey
Phone:    +353 (0)1 4959200
Email: info@lhmcaseymcgrath.ie

The directors of the issuer accept responsibility for this announcement.

                                                                
Captive Audience Display Solutions plc



                                                                

Etf Lcad Susd � (LSE:CADP)
Historical Stock Chart
From May 2024 to Jun 2024

Etf Lcad Susd � (LSE:CADP)
Historical Stock Chart
From Jun 2023 to Jun 2024