Harley-Davidson Unveils Design for Museum Development
February 24 2006 - 11:00AM
PR Newswire (US)
MILWAUKEE, Feb. 24 /PRNewswire-FirstCall/ -- Harley-Davidson today
unveiled designs for the Harley-Davidson Museum development on 20
acres at the corner of Sixth and Canal Streets near downtown
Milwaukee. "The design plan for the Harley-Davidson Museum and its
site incorporates striking urban design elements and engages the
surrounding water and green spaces," said Museum Director Stacey
Watson. "It also unites the city center with the Menomonee Valley
and reflects the industrial heritage of the area and of
Harley-Davidson." "The Harley-Davidson Museum will add yet another
world-class attraction to Milwaukee and showcase our city's proud
history with an industry icon known worldwide," said Milwaukee
Mayor Tom Barrett. "I am particularly proud of Harley-Davidson's
use of green design elements to redevelop this site into a landmark
that will further cement Milwaukee as a destination for visitors
and Harley-Davidson enthusiasts from our region and beyond." The
Harley-Davidson Museum design has been in development for more than
a year and included extensive input from Milwaukee city officials.
"This has been an extremely collaborative process between
Harley-Davidson and the City of Milwaukee," said Robert
Greenstreet, City Architect and Planner for the Milwaukee
Department of City Development and Dean of the School of
Architecture & Urban Planning at the University of
Wisconsin-Milwaukee. "The result is an excellent building and site
that the City and the Company can be proud of." "We appreciate the
support of Mayor Barrett, the Milwaukee Common Council, the
Milwaukee Department of City Development and everyone who had a
hand in this process," said Watson. "For 103 years our company has
felt at home in Milwaukee, and the Museum development process has
been no exception." With an anticipated opening date of 2008, the
130,000 sq. ft. Museum development will feature exhibit space as
well as a restaurant, cafe, retail shop, meeting space, special
event facilities and the Harley-Davidson corporate archives.
Harley-Davidson also announced the Museum development partners. The
lead design architect is Pentagram, New York, whose expertise
includes architecture, graphic design and exhibit design. Other key
members of the development team include Hammel, Green and
Abrahamson, Milwaukee, local architect of record; Oslund and
Associates, Minneapolis, landscape architecture; M.A. Mortenson
Company, Milwaukee, construction management; and SIGMA, Milwaukee,
environmental consultant. Harley-Davidson plans to break ground for
the Museum later in the first half of 2006. When completed, the
Museum is expected to attract an estimated 350,000 visitors each
year from around the world. Harley-Davidson, Inc. (NYSE:HDI) is the
parent company for the group of companies doing business as
Harley-Davidson Motor Company, Buell Motorcycle Company and
Harley-Davidson Financial Services. Harley-Davidson Motor Company
produces heavyweight street, custom and touring motorcycles and
offers a complete line of motorcycle parts, accessories, apparel
and general merchandise. Buell Motorcycle Company produces sport
motorcycles in addition to motorcycle parts, accessories and
apparel. Harley-Davidson Financial Services, Inc. provides
wholesale and retail financing and insurance programs to
Harley-Davidson/Buell dealers and customers. First Call Analyst:
FCMN Contact: DATASOURCE: Harley-Davidson, Inc. CONTACT: Susan
Walton of Harley-Davidson, Inc., +1-414-343-7565 Web site:
http://www.harley-davidson.com/
Copyright
Harley Davidson (NYSE:HDI)
Historical Stock Chart
From Apr 2024 to May 2024
Harley Davidson (NYSE:HDI)
Historical Stock Chart
From May 2023 to May 2024